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Lead Generation & CRO

Discover actionable insights and tactics to improve lead generation and optimize your conversion rate to maximum using innovative marketing strategies such as real-time automation.

Featured articles

website chatbots for ppc campaigns
Lead Generation & CRO

How to Use Website Chatbots for PPC Campaigns: A Tutorial for Optimizing Conversions

Sep 4, 2024
|
8
MIN READ
Xavier Ribas
Revenue Operations Manager at Landbot
Lead Generation & CRO

Exploring AI Strategies in Lead Qualification: How to Zero-in Prospects Who Want to be Reached

Sep 29, 2023
|
9
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
Image that represents how to use ai in digital marketing
Lead Generation & CRO

How to Use AI in Digital Marketing: The Ultimate Guide

Jun 16, 2023
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13
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot

Latest articles

Image that represents how chatbots for the automotive industry can help qualify leads
Lead Generation & CRO

Turning Inquiries into Sales: How Chatbots for the Automotive Industry Qualify Leads in Real Time

Apr 2, 2025
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7
MIN READ
Júlia Estrella
Senior Content Marketing Manager
chatbots in higher education marketing
Lead Generation & CRO

How to Leverage Chatbots for Higher Education Marketing

Feb 19, 2025
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12
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
automotive chatbots
Lead Generation & CRO

How Automotive Companies Can Drive More Sales with Website and WhatsApp Chatbots

Feb 7, 2025
|
8
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
Image that represents how to maximize the roi using website chatbots in paid social campaigns
Lead Generation & CRO

Maximize the ROI of Your Paid Social Campaigns with Website Chatbots

Sep 17, 2024
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6
MIN READ
Júlia Estrella
Senior Content Marketing Manager
Image that represents the differences between chatbots and landing pages
Lead Generation & CRO

Chatbots vs. Landing Pages: How to Make Sure You Get Qualified Leads

Sep 6, 2024
|
7
MIN READ
Júlia Estrella
Senior Content Marketing Manager
website chatbots for ppc campaigns
Lead Generation & CRO

How to Use Website Chatbots for PPC Campaigns: A Tutorial for Optimizing Conversions

Sep 4, 2024
|
8
MIN READ
Xavier Ribas
Revenue Operations Manager at Landbot
Illustration that represents how a conversion chatbot can improve your conversion funnel optimization process
Lead Generation & CRO

Conversion Funnel Optimization: How to Lower Costs and Improve Conversion Rate with Chatbots

Aug 14, 2024
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8
MIN READ
Júlia Estrella
Senior Content Marketing Manager
how to build lead generation chatbots
Lead Generation & CRO

How to Build a Lead Generation Chatbot

Aug 7, 2024
|
14
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
ai-sales-meetings-scheduling
Lead Generation & CRO

How to Schedule Sales Meetings that Convert with Generative AI

Feb 1, 2024
|
8
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
data silos sales efficiency
Lead Generation & CRO

How to Improve Sales Agents’ Efficiency by Overcoming Data Silos

Nov 14, 2023
|
8
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
how AI is changing the seo landscap in 2023
Lead Generation & CRO

How Artificial Intelligence is Changing the SEO Landscape in 2023 and Beyond

Oct 10, 2023
|
9
MIN READ
Kevin Dam
CEO & Founder at Aemorph
Lead Generation & CRO

Exploring AI Strategies in Lead Qualification: How to Zero-in Prospects Who Want to be Reached

Sep 29, 2023
|
9
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
improve lead response time
Lead Generation & CRO

Symphony of Speed: How to Improve Lead Response Time while Staying Cost-Efficient?

Sep 21, 2023
|
14
MIN READ
Barbora Jassova
Editorial Manager, Landbot
Lead Generation & CRO

Why is my Conversion Rate so Low? Identifying Key Pain Points in Your Lead Management Process

Sep 15, 2023
|
10
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
tips for lead generation with influencer marketing
Lead Generation & CRO

8 Tips to Follow to Generate Leads through Influencer Marketing

Aug 23, 2023
|
9
MIN READ
Tomasz Niezgoda
Head Of Marketing at Surfer
Image that represents how to use ai in digital marketing
Lead Generation & CRO

How to Use AI in Digital Marketing: The Ultimate Guide

Jun 16, 2023
|
13
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
middle-funnel-content-strategies
Lead Generation & CRO

Optimizing the Middle of Your Funnel With Effective Content Strategies

Apr 4, 2023
|
8
MIN READ
Victor Blasco
Founder & CEO at Yum Yum Videos
lead generation challenges
Lead Generation & CRO

7 Frequent Lead Generation Challenges Brands Face

Feb 28, 2023
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6
MIN READ
John Courtney
Founder and Chief Executive at BoardroomAdvisors
emotional marketing
Lead Generation & CRO

Why is Emotional Marketing a Great Tactic to Build Customer Relationships

Feb 22, 2023
|
8
MIN READ
Jenna Bunnell
Senior Manager at Dialpad
how to use a chatbot and hubspot for lead generation
Lead Generation & CRO

How to Use a Chatbot & HubSpot for Lead Generation

Dec 1, 2022
|
7
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
ai marketing guide
Lead Generation & CRO

How to Get Started with AI Marketing

Sep 6, 2022
|
10
MIN READ
Alina Tytarenko
Outreach Specialist at SE Ranking
lead generation landing page
Lead Generation & CRO

Lead Generation Landing Page: NoCode Guide to Higher Conversion

Aug 16, 2022
|
11
MIN READ
Barbora Jassova
Editorial Manager, Landbot
First-Party Data Marketing
Lead Generation & CRO

A Cookie-Less Future: How To Use First-Party Data In Your Next Campaign

Jul 19, 2022
|
6
MIN READ
Rebecca Barnatt-Smith
Content Executive at Solvid
conversational-email-nurture-campaigns
Lead Generation & CRO

Why & How Create More Conversational Email Nurture Campaigns

Jun 15, 2022
|
8
MIN READ
Daniel Ferrandiz
Digital Marketing Specialist, Landbot
lead generation marketing trends
Lead Generation & CRO

Lead Generation Marketing: Actionable Guide & Trends for 2022

Jun 2, 2022
|
20
MIN READ
Fernando Amaral
CRO at Rydoo
growth-marketing
Lead Generation & CRO

Growth Marketing: A New Methodology For Startups Looking To Scale

May 24, 2022
|
11
MIN READ
Chris Starkhagen
Founder at ChrisStarkhagen.com
online form conversion rate
Lead Generation & CRO

How to Fix Low Online Form Conversion Rate: The Ultimate Guide

May 17, 2022
|
14
MIN READ
Xavier Ribas
Revenue Operations Manager at Landbot
tiktok for b2b marketing
Lead Generation & CRO

TikTok for B2B Marketing: Yay or Nay?

May 12, 2022
|
14
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
social media marketing ai
Lead Generation & CRO

Social Media Marketing and AI: How They Work Together

May 10, 2022
|
11
MIN READ
David Morneau
Co-Founder and CEO at inBeat
conversational ads
Lead Generation & CRO

Conversational Advertising: How to Talk Your Way Out of Mediocre Conversion

Apr 7, 2022
|
10
MIN READ
Pedro Ferreira
VP of Marketing at Rydoo
lead scoring guide
Lead Generation & CRO

Lead Scoring Guide: All You Need to Know About Lead Scoring

Mar 10, 2022
|
10
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
gamification marketing wordle
Lead Generation & CRO

What Wordle can Teach us about Gamification in Marketing

Feb 24, 2022
|
12
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
pop culture marketing
Lead Generation & CRO

Why and How to Incorporate Pop Culture Into Your Marketing Strategy

Jan 27, 2022
|
9
MIN READ
Raquel Magalhães
Editorial Writer & Social Media Manager at Landbot
squid-game-lessons-demand-generation
Lead Generation & CRO

7 Lessons Squid Game Taught us about Demand Generation

Nov 2, 2021
|
12
MIN READ
Barbora Jassova
Editorial Manager, Landbot
low cost digital marketing
Lead Generation & CRO

5 Effective Low-Cost Digital Marketing Strategies You Must Try

Oct 28, 2021
|
7
MIN READ
Sam O'Brien
Chief Marketing Officer, Affise
video-marketing-lead-gen
Lead Generation & CRO

6 Handy Tips to Generate Leads with Video Marketing

Sep 30, 2021
|
6
MIN READ
Andre Oentoro
Founder of Breadnbeyond
quiz funnels
Lead Generation & CRO

How to Segment Your Audience and Increase Sales Using Quiz Funnels

Sep 16, 2021
|
6
MIN READ
Chris Norton
Founder at Prohibition PR
lead scoring best practices
Lead Generation & CRO

Lead Scoring Best Practices in Marketing

Jun 15, 2021
|
13
MIN READ
Xavier Ribas
Revenue Operations Manager at Landbot
lead generation quizzes
Lead Generation & CRO

Lead Generation Quizzes: How to Improve Conversion

May 18, 2021
|
14
MIN READ
Barbora Jassova
Editorial Manager, Landbot
landing pages that convert
Lead Generation & CRO

6 Steps to Create Landing Pages That Convert

Apr 27, 2021
|
8
MIN READ
Freya Laskowski
Content Writer
conversational job application form
Lead Generation & CRO

Job Application Form Tutorial: Attract Best Talent & Streamline Hiring

Mar 18, 2021
|
9
MIN READ
Barbora Jassova
Editorial Manager, Landbot
create an online form
Lead Generation & CRO

Create an Online Form that Converts: The Guide

Nov 19, 2020
|
14
MIN READ
Barbora Jassova
Editorial Manager, Landbot
optimize customer journey
Lead Generation & CRO

5 Ways Chatbots Can Optimize The Customer Journey

Sep 1, 2020
|
12
MIN READ
Sam O'Brien
Chief Marketing Officer, Affise
webinar marketing playbook
Lead Generation & CRO

The Ultimate Webinar Marketing Playbook: Organizing Webinars in the New Normal

May 12, 2020
|
3
MIN READ
Barbora Jassova
Editorial Manager, Landbot
b2b lead generation ideas
Lead Generation & CRO

Ultimate B2B Lead Generation Ideas for Quality Digital Experiences

Apr 17, 2019
|
15
MIN READ
Barbora Jassova
Editorial Manager, Landbot
lead scoring system
Lead Generation & CRO

Conversational Chatbots for a More Accurate Lead Scoring System

Apr 11, 2019
|
20
MIN READ
Fran Conejos
B2B SaaS Marketer
qualify leads in experience economy
Lead Generation & CRO

How to Qualify Leads in Experience Economy: The Art of Qualifying Customers

Mar 26, 2019
|
20
MIN READ
Fran Conejos
B2B SaaS Marketer
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