WhatsApp Business
API Made Simple

To review which type of enterprises, businesses and brands WhatsApp accepts at the moment, please read our API application guide.

Yes. Once you sign up for Landbot WhatsApp Solution, our team will ask you to submit the required information and progress with the application process on your behalf. The entire process usually lasts around 1-2 weeks regardless of which provider you work with.

Highly Structured Messages are template messages you can send to users in bulk as your company has to predefine and, once approved by WhatsApp, use them to reach out to users in bulk. HSM message delivery is paid but if the user sends a reply, any message sent from your WhatsApp Business profile within 24 hours of that reply falls in the free customer support window. Learn more about creating WhatsApp message templates here.

WhatsApp opt-in is an active consent users have to give you before you can contact them via WhatsApp. Opt-ins need to be done via a third-party channel. learn more about WhatsApp opt-ins and how they work here.

Landbot’s special WhatsApp Testing feature allows you to build and test your WhatsApp bot before your API application gets approved. This is possible because the testing channel is a closed one and only allows communication between your Landbot interface and the phone number you associated with the test account.

We take an utmost care to ensure each business we collaborate with is approved, managing the application process every step of the way. However, ultimately, the final decision rests with WhatsApp.

We offer a number of additional support materials to help you get the most out of our WhatsApp chatbot builder and campaign manager. Please see: 
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- How to Create a WhatsApp Bot: Step By Step Guide‍
- Landbot Knowledge Base
- Landbot Academy: WhatsApp (Free but signup required)

Business and WhatsApp Professional subscription plans offer Dialogflow integration to construct AI NLP-driven bots using the Landbot interface making the development process free of coding. 

The only paid messages within the current API framework are the HSM template messages which are highly structured notifications sent separately from the bot flow. The automated chatbot conversation activates when the user responds to the HSM message, meaning the bot’s messages fall within the cost-free 24-hour support window. Any messages sent within the WhatsApp session are free. 

Unfortunately, WhatsApp’s UI doesn’t allow for any rich elements at the moment. You can still create exceptional conversational experiences by using alternative WhatsApp bot conversation design workarounds for rule-based bots or build one using NLP.

You are the one who chooses the conditions of the takeover when building the bot. You can choose to send conversations to a specific agent or agents or leave the assignation set at default - in that case, the system will assign the conversation to an agent with least queries in their queue. If no agent is available, you can build an alternative path with, for instance, an option to schedule an appointment for later.

Yes! Landbot uses WhatsApp’s official API in cooperation with Zendesk’s Smooch too integrate your business with the most popular instant messaging app. Under constant improvements, the service is incredibly reliable and generates a frictionless experience for your users as well as your team.