Lead Qualification at Scale: How Lead Laundry Increased Conversion Rates by 35% with Web Chatbots
Lead Laundry uses web chatbots to generate more marketing-qualified leads for its clients, with higher conversion rates and lower CPL.
Lead Laundry is a performance marketing agency that works with e-commerce and service-based businesses, such as property, finance, and legal. They generate marketing-qualified leads at scale for sales and marketing teams.
Brisbane, Australia 🇦🇺
2-10
Digital Marketing
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Meet Adam Benz, CEO of Lead Laundry.
Lead Laundry is an Australia-based performance marketing agency that offers lead generation at scale for clients in e-commerce and service-based industries, such as property, finance, and legal.
They provide a comprehensive suite of data-driven services, including paid social media advertising, website development, content marketing, branding, and strategic consulting, that ensures customers achieve measurable success and sustainable growth.
Meet Adam Benz, CEO of Lead Laundry.
Lead Laundry is an Australia-based performance marketing agency that offers lead generation at scale for clients in e-commerce and service-based industries, such as property, finance, and legal.
They provide a comprehensive suite of data-driven services, including paid social media advertising, website development, content marketing, branding, and strategic consulting, that ensures customers achieve measurable success and sustainable growth.
Generate quality leads with high conversion rates
With lead generation as their main service offering, Lead Laundry faced the challenge of pre-qualifying leads before sending them to clients. This included uncovering all of the fact-finding questions they needed to ask leads prior to the client’s sales team receiving them.
Lead Laundry saw that most traditional lead capture forms on web pages or Facebook weren’t very effective and quickly realized that the key to addressing this challenge involved implementing a conversational experience on clients’ websites.
The agency explored chatbot solutions like Facebook, Manychat, and Chatfuel but found them restrictive since they couldn't capture lead data off-platform, making them dependent on those platforms' policies to continue collecting and using lead information.
When Lead Laundry came upon Landbot, they finally found what they were looking for.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
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Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
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Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
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Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Step 4 - Campaign assets submission, review & approval
Step 5 - Campaign publishing and submission of post links for tracking
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
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Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Lead Laundry points out the two Landbot features that truly make a difference in this process:
- The possibility of turning questions into a scoring system or applying conditional logic to the bot for better lead qualification;
- Designing features that allow agencies to create white label chatbots that reflect clients’ branding and domain for added trust.
According to Lead Laundry, this is where Landbot chatbots offer its clients the most value.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Web chatbots with real-time lead scoring
Partnering with Landbot has enabled Lead Laundry to build chatbots for clients’ websites that streamline their sales funnel and help them reach goals faster by capturing leads and automatically scoring them based on their responses while keeping them engaged.
The flexibility of Landbot’s builder allows Lead Laundry to adapt chatbots to each client’s needs. They start off by understanding which questions to ask to determine that a lead is the ideal fit for that customer, and design the conversational flow around that goal.
Co-founder of Conversational Design
Marketing Manager at Conversational Design
Landbot’s web chatbots lowered CPL and increased conversion rates
Since implementing Landbot’s chatbot solution, Lead Laundry has generated more marketing qualified leads for clients. With web chatbots handling initial interactions with leads, conversion rates increased by 35% and CPL remained low, consistent and measurable.
Additionally, by implementing a longer-tail marketing qualification process with chatbots, Lead Laundry also improved lead quality by over 50%, which means that prospects entering their clients’ sales funnel were more likely to convert, leading to higher-value opportunities.
One of Lead Laundry’s long-term clients was able to build a $100 million AUD managed fund purely on the back of leads generated and qualified by a Landbot chatbot.
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Seeing how much value web chatbots were bringing its clients, Lead Laundry implemented its own bot called the Performance Marketing Pulsecheck (PMP.) It allows marketers and business owners to benchmark their marketing initiatives by using a series of questions, lead scoring and conditional logic. The collected data is stored inside Landbot Fields and automatically sent to Zapier, which generates a personalized PDF presentation that’s shared with the lead via email.
Immediately after completing the PMP, leads are redirected to a page where they can book a discovery call to learn more about their results and how Lead Laundry can help them further improve their marketing performance for better business results.
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650$
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SOC2
Compliant
GDPR
Compliant