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8 Tips to Follow to Generate Leads through Influencer Marketing

Illustration: Adan Augusto
tips for lead generation with influencer marketing

Please note that 'Variables' are now called 'Fields' in Landbot's platform.

Please note that 'Variables' are now called 'Fields' in Landbot's platform.

Influencer marketing is a strategy where brands collaborate with individuals with a significant online following and influence. These influencers endorse or promote the brand's products or services to their audience through various content formats on social media. Because of these social media personalities' power, businesses can leverage influencer marketing for lead generation

Leveraging the popularity and trust of influencers, brands can tap into their dedicated following to increase brand awareness and engagement. Ultimately, these leads can become paying customers.

Let’s have a look at how this works. 

Benefits of Influencer Marketing Lead Generation

Influencer marketing is essential for lead generation. It yields the following benefits:

Expanded Reach: Influencers have a dedicated and engaged following, often spanning across multiple platforms. By partnering with influencers, brands can tap into their extensive reach and expose their products or services to a wider audience. This expanded reach increases brand visibility and the likelihood of generating leads from previously untapped markets.

Authentic Engagement: Influencer marketing fosters authentic and engaging interactions between influencers and their followers. Unlike traditional advertising, influencer marketing feels more like a personal recommendation than a direct sales pitch. This authenticity creates a deeper connection with the audience and encourages meaningful engagement, resulting in higher-quality leads. 

Social Proof: When influencers showcase their experience or use of a product, it serves as social proof for potential customers. Seeing others positively engage with a brand through an influencer's content can influence their decision-making process and motivate them to become leads. The power of social proof plays a significant role in driving lead generation through influencer marketing.

While it can seem challenging, influencer marketing lead generation has proven to be a powerful tool. Influencer marketing can help you generate high-quality leads that have the potential to become your most devoted customers.

Tips for Lead Generation Using Influencer Marketing

Follow the tips below to ensure successful influencer marketing lead generation:

1. Identify Relevant Influencers

Selecting the right influencer is key to ensure a successful influencer marketing lead generation strategy.

It's vital to align the influencer's following with the brand's target audience. By selecting influencers who cater to the same demographic or interest group, brands can ensure their marketing message reaches the right audience. This targeted approach increases the chances of generating qualified leads as the audience is already interested in the influencer's content, making them more receptive to the brand's offerings.

Find influencers that have genuine engagement and appeal to your target audience. You can use tools like social media listening platforms to help you find the right influencers for your campaign.

You can also find influencers by simply searching for your keyword on social media. For example, if you're a skincare brand, you can use "skincare" to uncover the most popular accounts around your niche. 

You should look for content creators that have a strong following and engagement. See how these influencers interact with their audience, how they respond to comments, and if they have an active community. Micro-influencers, in particular, can be a reliable source of quality leads, as 82% of consumers are likely to act upon their recommendations

Remember to look for influencers who have a track record of endorsing products or services similar to yours. 

2. Take Advantage of Sponsored Content

Sponsored content can be used for influencer marketing lead generation. It refers to social media posts created by influencers and paid for by a brand that wants to promote its products and services.

Sponsored content works because it leverages the trust that influencers have built with their followers. When content creators endorse or recommend a product or service, their followers are more likely to trust their judgment and consider making a purchase. This trust significantly increases your chances of converting followers into leads.

To maximize the impact of your sponsored content, give influencers the creative freedom to produce the content. For it to work, sponsored content has to resonate with the influencer’s followers. Their style and tone of voice already resonate with their audience, and that’s precisely why they became influencers in the first place.

Although you don’t want to curtail your influencer’s creativity, you can still set some brand guidelines to ensure the final content reflects your brand values and style. You can also reshare the influencer content on your own account.

Don’t forget to announce the influencer’s endorsement of your product on your website for the best results. Just make sure to optimize the content so it will be visible in search engine results in the first place.

3. Leverage Influencers for Contests or Giveaways

Here’s another effective strategy for generating leads through influencer marketing — running contests or giveaways in collaboration with influencers. 

Companies often incentivize the influencer's followers to engage with your brand and potentially convert them into leads. It's a great lead generation tactic because it encourages participants to enter the contest by providing their contact information or subscribing to your newsletter. This is information brands can then use to nurture your relationships with these new leads.

Here’s an example of a giveaway promoted by an influencer:

Source: Instagram

The Sorry Girls collaborated with Google to present their followers with a Google Pixelbook laptop.

When planning a contest or giveaway, consider the platform on which it will run, the timeline, and the prizes offered. The prizes should be appealing to the influencer's audience. The timeline should include the start and end dates of the giveaway, as well as any other important dates, such as when the winner will be announced.

This strategy can not only generate leads, but it can also increase brand exposure. When promoting a giveaway, use a clear call to action across all content and encourage followers to share the giveaway post on social media and other channels. 

4. Allow for Influencer Takeovers

Influencer takeovers enable influencers to generate content and interact with your followers using your brand’s social media accounts.

Influencer takeovers can help increase brand engagement and exposure. The influencer’s thousands — if not millions — of loyal followers will more likely tune in to your social media account for the duration of the takeover andl see what your brand is about. They may even interact with the influencer using your account.

Here’s an example of a takeover by micro-influencer Peach of the Full Psycle Instagram account:

Source: Travel Mindest

During the takeover, Peach showed how she delivered fitness bikes to some neighborhoods in Costa Mesa. She also held a virtual fitness session.

As with your other influencer marketing campaigns, you want to set some brand guidelines for your influencer to follow. The goal, however, is not to restrict their creativity but to ensure their marketing strategy aligns with your brand values.

For the best results, complement this type of influencer marketing with conversational marketing. So, deploy a chatbot on the social media platform that’s the subject of the influencer takeover. You can give the chatbot the same name as your chosen influencer. So, when viewers want to ask the influencer some questions but they’re too busy to answer at the moment, the chatbot can generate an automated and personalized response.

5. Use Affiliate Marketing

Setting up affiliate programs for influencers can further enhance your lead-generation efforts. Around 80% of marketers believe affiliate marketing works best for businesses in the e-commerce industry.

In such programs, influencers give their followers a unique discount code or exclusive access to new products or promotions. In turn, influencers get a commission for each lead (or sale) they generate through their code. When setting up an affiliate program for influencers, make sure your product appeals to a wide audience. 

You can track the leads an influencer has generated using an affiliate platform like Refersion Marketplace or a website analytics tool like Google Analytics 4.

Such collaboration can be temporary or part of ongoing cooperation between the brand and an influencer. This mutually beneficial arrangement doesn’t just ensure an active promotion of your brand. It also helps drive leads to your website and attract new customers.

6. Hold Influencer Interviews 

Hosting influencer interviews is a great way to generate leads. By showcasing the influencers' expertise, you can also demonstrate your brand's commitment to providing valuable information. Influencer interviews can be an important component of any SaaS marketing strategy, particularly as industry experts can explain SaaS products in depth.

To identify industry experts, research their work, read reviews, and look for influencers with a large following. 

You’ll want to involve your audience when it comes to determining the questions to ask during the interview. This is a great way to build and nurture your relationships with them. You can ask them the topics they’d like you to cover via social media polls. Conduct a survey using your website chatbot, too. Landbot can even make your survey look like a quiz your audience can have fun answering. During the interview, you can also open the floor for additional questions your audience may have. 

Also, remember that building strong relationships with influencers is crucial for this lead generation strategy to work. Long-term partnerships can help improve your future influencer marketing campaigns, so nurture your relationships with your chosen influencer even after the event.

7. Co-create Valuable Content 

Working with influencers to co-create valuable content, such as webinars, e-books, or podcasts, can attract leads and showcase your brand's expertise. You can utilize such mediums even to sell your products as it will help detail your product’s features for the end customers better, giving them room to make decisions. In addition, collaborating on content creation allows you to leverage the influencers' reach, knowledge, and influence to promote your brand more effectively.

Co-creating content with influencers requires a well-planned strategy, including setting goals and expectations, providing influencers with adequate resources, time, and information, and ensuring the content is authentic. It's also essential to measure the results of your co-created content to ensure better campaigns in the future.

By co-creating valuable content with influencers, you won’t only generate high-quality leads and foster trust among your target audience. You’ll also increase brand awareness and position your brand as an industry leader.

8. Seek Influencers’ Help for User-Generated Content Campaigns

User-generated content is a great marketing tool that can show your products in an authentic and unique way. USG includes brand-specific, unique content created by customers and published on social media or other channels.

Collaborating with influencers to encourage people to create USG can be a powerful lead-generation strategy. 

To motivate the influencer’s followers to share user-generated content, ask the influencer to offer incentives such as discounts or complimentary products. Another effective way to encourage UGC creation is to get the influencer to create the type of content you’re looking for.

Make sure your influencer announces the hashtags to use for the user-generated campaign. This way, you can just use social media listening tools to see the types of content created using the hashtag. You can then repost your chosen UGC on your own social media platforms.  

Leveraging influencers for your UGC campaigns not only boosts brand awareness but also fosters trust among potential customers. This, ultimately, results in increased lead generation and conversion rates.

Conclusion

Influencer marketing offers a myriad of opportunities for lead generation. 

By carefully selecting the right influencers, collaborating on various content formats, and leveraging influencers’ influence, you can generate high-quality leads and get the most out of your marketing efforts. So, take the plunge into influencer marketing lead generation and watch your business grow exponentially.

Frequently Asked Questions about Landbot Pricing

What’s a Landbot chatbot template?

There are three ways to go about building a conversational app with Landbot:

1 - Do it all from scratch but still without coding

2 - Use only a few pre-made elements (bricks)

3 - Pick and customize a pre-designed template


There’s no need to reinvent a flow if our conversational experience designers already built a chatbot template for your use case. Before committing to a free sign up or a specific template, you can always use the preview function to try out the end-user experience. When you do load your chosen template, you’ll see the conversational flow all set up for you with guiding notes when needed.

All you have to do is customize the content inside the flow that’s already there. Edit the text, images, gifs, and links in the blocks so they fit your brand and product!

What’s the difference between a chat, a WhatsApp chat, and an AI chat?
  • A chat in Landbot represents a structured conversation between your bot and an end user, following a rule-based flow for web chatbots. It guides the user through specific tasks using buttons, keyword triggers, and decision trees with predetermined responses.

  • A WhatsApp chat in Landbot is a conversation between your bot and an end user on WhatsApp, following Meta’s messaging rules. When an end user messages your bot, a 24-hour window opens, allowing free responses, and the interaction counts as a WhatsApp chat in your Landbot plan. After 24 hours of inactivity, only pre-approved Message Templates can be sent, which you can manage directly in the Landbot platform.

  • AI chats incorporate AI functionalities, leveraging Landbot’s AI feature blocks or AI Assistants for lead generation, FAQs, or appointment booking. This enables the bot to understand intent and provide personalized, real-time responses instead of relying solely on predefined flows. AI chats are tracked and billed separately from regular chats and WhatsApp chats.

What is considered a “seat” in a Landbot plan?

A seat refers to a user license that grants an individual access to the Landbot platform under a specific account. Each seat allows one team member to log in, build, manage, and collaborate on chatbots. The number of seats included depends on your subscription plan, and additional seats can be purchased on all paid plans.

What subscription plans does Landbot offer?
  • Starter: Ideal for individuals and small businesses looking to create website chatbots effortlessly.

  • WhatsApp Starter: Perfect for small teams and businesses automating conversations across websites, Messenger, and WhatsApp.

  • Pro: Great for growing teams that need advanced features, automation, and integrations for website chatbots.

  • WhatsApp Pro: Best for businesses looking to scale customer interactions on WhatsApp with automation and rich messaging capabilities.

  • Business: Tailored for enterprises that require a fully customized chatbot solution with premium support and integrations for all channels.

How does the 14-day free trial work?

New sign-ups to the Landbot platform receive a 14-day free trial with access to all Landbot features and channels. After this period, the account is automatically downgraded to the Sandbox (Free) plan, which has certain limitations. You can upgrade to a paid plan should you wish to continue using Landbot’s premium features.

How is my subscription charged?

Your credit card is automatically charged at the start of each billing period. For monthly plans, the charge is processed on the first day of each new monthly cycle, while for annual plans, it occurs on the first day of the new yearly cycle.

Can I change my subscription plan later?

Yes, you can upgrade or downgrade your subscription plan anytime within the Landbot platform. Changes will be applied according to Landbot's billing policies.

How many chats are included in the Business Plan?

Our Business Plan is fully customizable to suit your needs, including the number of chats, seats, and WhatsApp Business Account numbers. Please reach out to our Sales team for a personalized quote tailored to your requirements.

What happens when I reach my plan's chats limit?

If you go over your paid plan’s chat limit, extra chats will be charged based on the chat type. Regular chats cost €0.05 per extra chat, while WhatsApp chats also cost €0.05 per chat plus Meta’s additional fee. AI chats are €0.10 per extra chat. Business plans have custom pricing for extra chats.

Are there any plans that only include WhatsApp?

No, all of our plans that include WhatsApp (WhatsApp Starter, WhatsApp Pro, and Business) also grant access to other channels, such as web, API, and Facebook Messenger. These additional channels are included in all WhatsApp plans.

Can I add more than one WhatsApp number to my account?

Yes, you can link multiple WhatsApp Business Account numbers to your Landbot account, but the number of WhatsApp Business Account numbers allowed depends on your plan.

What payment methods does Landbot accept?

We accept Visa, MasterCard, and American Express. Bank transfers are only available for Business plans.

What currency will I be billed in?

Subscriptions are billed in Euros (€) for most customers. However, customers in the following countries will be billed in US Dollars ($): Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, French Guiana, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Panama, Peru, Puerto Rico, the Dominican Republic, Suriname, Uruguay, the USA, and Venezuela.

Does Landbot use the official WhatsApp Business API? How does the application process work?

Yes! Landbot uses WhatsApp’s official API to integrate the most popular instant messaging app. The API offered by Facebook(Meta) is under constant improvement, the reliability is fantastic and generates a frictionless experience for your users and for your team. To review which type of enterprises, businesses and brands WhatsApp accepts at the moment, please read our WhatsApp API application guide.

Landbot’s onboarding team helps you in the application process. Once you sign up for Landbot’s WhatsApp solution, our team will ask you to submit the required information and initiate the application process on your behalf. The entire process usually lasts around 1-2 weeks, regardless of which provider you work with. We take utmost care to ensure each business we collaborate with has their application approved, managing the application process at every step of the way. However, ultimately, the final approval decision rests with WhatsApp.

Can I start building my bot before my WhatsApp API access is approved?

Landbot’s special WhatsApp Test environment feature allows you to build and test your WhatsApp bot before your API application gets approved.

This is possible because the testing channel is a closed one, and only allows communication between the Landbot interface and the phone number you associated with the test account. So you can already test your WhatsApp bot with your own phone, and have it ready to be published live to your users when the access is approved by WhatsApp.

Do you offer support resources on WhatsApp bot creation?

Yes, you have access to a large collection of support resources including WhatsApp guides, documentation and academy videos to help you get the most out of the WhatsApp chatbot builder and campaign manager. Listed below are some of the resources:

- How to Create a WhatsApp Bot: Step By Step Guide
- How to Create & Test your WhatsApp Chatbot: Video Guide
- Landbot Academy: WhatsApp

What is the WhatsApp opt-in and how does it work?

WhatsApp opt-in is the active consent users have to give you before you can contact them via WhatsApp. Opt-ins need to be done via a third-party channel. You can learn more about WhatsApp opt-ins and how they work here.