The WhatsApp Business Ecosystem

Explore the WhatsApp Business API, its capabilities, and the various types of messages you can send to customers.

In this video, we delve into the WhatsApp Business API and its significance for businesses seeking to establish personalized and scalable connections with customers. We explore the WhatsApp ecosystem, from the Consumer App to the Small Business App and ultimately focus on the WhatsApp Business API.

The WhatsApp Business AP enables enterprise companies to effectively communicate with a larger customer base and offers features like chatbot integration and backend connections. Additionally, we discuss the two options for accessing the WhatsApp Business API: the Cloud API hosted by Meta and the On-Premise API. Furthermore, we examine the four categories of messages on the WhatsApp Business API, including service conversations, utility conversations, authentication conversations, and marketing conversations. Opt-in subscriptions are necessary for utility, authentication, and marketing conversations, which require pre-approved message templates.

Join us to gain insights into the WhatsApp Business API and its versatile messaging capabilities.

00:00 Intro

00:42 The WhatsApp Ecosystem

01:21 WhatsApp Cloud API vs On-premise API

01:53 Types of WhatsApp messages

03:39 Outro

Course episodes

Key Takeaways

  • The WhatsApp Ecosystem
  • Types of WhatsApp API messages
  • Cloud API vs On-premise API