A new mindset

Discover why retention is key to success on WhatsApp. Learn how to build relationships with your customers and enable internal team collaboration for a better customer experience.

Are you using WhatsApp for your business? In this video, we explore why retention should be your top priority, rather than acquisition. Recent studies have shown that existing customers are more likely to buy new products and services, and spend more money than newly acquired customers.

We also discuss the importance of building relationships with your customers and designing a customer journey map to understand their needs and perceptions. This will help you identify how WhatsApp can provide help and support.

In addition, we highlight the significance of internal team collaboration. When departments, such as marketing, sales, and customer service, work together, it creates a consistent customer experience. WhatsApp's unique advantage is that it covers the entire customer lifecycle, from lead generation to customer service. You can even use a hybrid approach with both automated messaging and human support.

Overall, this video provides valuable insights into the world of WhatsApp for businesses. By understanding the importance of retention, building relationships, and internal collaboration, you can create a successful WhatsApp Business Channel.

00:00 Intro

1:18 Focus on Retention

1:46 Build relationships

2:25 Internal team collaboration

Course episodes

Key Takeaways

  • Focus on retention
  • Build relationships!
  • Implement internal team collaboration