API-whatsapp-travel-and-hospitality-use-cases
Top 15 WhatsApp Travel & Hospitality Use Cases & Examples

The launch of WhatsApp Business API solution, as well as the emergence of smart conversational marketing tools, has brought messaging to millions of companies around the world. One of the industries expected to benefit the most from this trend is

whatsapp-group-chats-marketing
Are Private Group Chats The Future of Messaging Marketing?

Marketing as we know it is fading away. Flashy billboards and loud TV commercials are being substituted by quiet, personalized messages that light up the screens of our smartphones. We type away hoping to connect, communicate, be heard and businesses

build product recommendation chatbot for ecommerce
How to Build a Product Recommendation Chatbot for eCommerce

Chatbots, being inertly flexible, can be leveraged not just in customer service but also to make personalized product recommendations based on customer preferences, previous interactions or purchase histories. And so, this article will explore the possible advantages of using a

whatsapp-ecommerce-chatbot-use-cases
WhatsApp API for eCommerce: 19 Use Cases

Chatbots have been successfully conquering the vast and diverse kingdom of eCommerce for a few years now. More and more, customers grow accustomed to the concept. In fact, in 2018, 60% claim to have used a bot to talk to

design-whatsapp-bot-dialogue-tutorial
5 Rules of Designing a Perfect WhatsApp Bot Dialog Flow: Tutorial 

More and more companies are applying for WhatsApp Business API using the early access beta program. Those approved are eager to start servicing their clients using WhatsApp notifications and chatbots assistants. While we, at Landbot, often talk about the complexities

chatbot-resume
Chatbot Resume: How to Turn Your CV into a Conversation!

In this day and age, it’s no easy deed to land a job, especially the one you actually want. The job market is flooded with (over)qualified applicants and recruiters struggle to review the hundreds of CVs they receive with every

WhatsApp Real Estate Chatbot Use Cases for Better Conversion and Lower Costs

Real estate is one of the most critical components of the global economy valued at $228 trillion at the end of 2016. Today that value is likely to be higher as the global real estate investment market saw an increase

impact-of-WhatsApp-advertising
Can WhatsApp Advertising Alienate Your Customers?

Since the release of WhatsApp Business API in 2018 and the following announcement of WhatsApp adverts for 2020, the marketing world has been buzzing with excitement. Companies have been pining to get an official green light to tap into the

improve-employee-experience-with-chatbots
How Can Chatbots Improve Employee Experience?

In the rush of everyday dealings, it’s easy to forget that everyone in your business ecosystem is a customer: from investors to partners, buyers and their networks to anyone in the value chain from manufacturers to end consumers, including your

closing-the-customer-experience-gap-chatbots
Closing the Customer Experience Gap: Chatbot’s Guide

Since the term “Experience Economy” was coined by Pine and Gilmore in their 1998 HBR report, the theory has been growing not only in popularity but also in substance. For many brands, customer experience has become the central concern. However,

click-to-whatsapp-ads
Click-to-WhatsApp Ads Workaround for Your Next Campaign

With the roll-out of WhatsApp Business App and API, the popular messaging app has finally dipped its toes in the marketing game. Facebook’s click-to-WhatsApp ads were supposed to be part of the app’s transition to the world of business.

whatsapp-opt-in
The Ultimate Guide to WhatsApp Opt-In Strategies

Indeed, WhatsApp opened its door to businesses! Despite that, the user experience is still at the core of the company's interest. And so, even if you applied for WhatsApp Business API, had your WhatsApp message templates approved and created your

how-to-create-whatsapp-bot
How to Create WhatsApp Bot & Test It in Real Time!

So... You are wondering how to create WhatsApp bot. The good news is, you are in the right place! Still, I feel like I should give you a heads up. The guide you will find here is significantly different from

conditional-logic-bot
Conditional Logic Bot: 3 Ways to Hyper-Personalize CX

With the growing amount of content competing for consumer attention, many brands turned to hyper-personalization to keep their messages captivating and relevant to audiences. Before the “no-code” revolution, trying to hyper-personalize both the campaigns and content was exclusive to large

how-to-create-whatsapp-message-template
How to Create Message Templates for WhatsApp API: All You Need to Know

If you successfully applied for WhatsApp API and activated your phone number(s), this is the article to read! Learning how to create WhatsApp message templates is the next big task on your list. However, before we dive into the process

chatbots-brand-storytelling-marketing
5 Ways Chatbot Can Power-Up Your Brand Storytelling for Better CX

The economy has evolved from a product- to experience-oriented as consumers started to look beyond the “what” that companies offered at their “how” and “why.” Little by little, brand storytelling took over marketing center stage. But, we’ve come to face

apply-for-whatsapp-business-api-client
How to Apply for WhatsApp Business API: Everything You Need to Know

Over the past few years, messaging apps marketing has been gaining more and more attention across industries. Apps such as WeChat and Facebook Messenger have been welcoming and enabling companies to use them as communication channels from the start. In

build-recruitment-bot
Build a Personalized Recruitment Chatbot without Coding

In the past few years, chatbots have been leveraged in a multitude of cases. Bot adoption in customer support, lead generation, and eCommerce, in particular, has been single-handedly stealing the spotlight. Yet, there is still more value to be found…

chatbot-best-practices-chatbot-mistakes
Creating a Chatbot: Best Practices & Common Mistakes

Not that long ago bots were a novel but clunky technology most looked at with wariness. Today, they are commonplace as more and more businesses adopt them for lead generation, customer service, and even for accepting orders! However, not all

chatbot-website-examples
Get Inspired by These 9 Creative Chatbot Website Examples!

Since chatbot adoption doesn’t show any signs of slowing down more and more businesses become intrigued by this rising CX unicorn. To satisfy that curiosity, we compiled a list of chatbot website examples that pretty much nailed it. The list