Being tech-savvy isn’t so rare anymore, not even for non-techies… Chatbots seem to be a functional and fairly common part of companies, big and small… Pretty futuristic, right? But let’s not get carried away just yet. Things are moving faster than ever, but where do we stand in the day-to-day reality? Are we really living
For years, email marketing has effortlessly defended its position as one of the most effective marketing strategies in the digital realm. When chatbots entered the race, many thought their personalized nature will push emails off their pedestal. To be honest, I am not a fan of black-and-white, either-or theories. And so, here is a little
Chatbots are incredible automation tools that can streamline a variety of business workflows saving you both time and resources. Still, regardless of how much they can do, there are situations when human intervention is necessary. This is when a well-managed chatbot-human handoff comes into play. Human takeover is one of the key aspects of bot
When bots first came into the spotlight they found a home in customer support. However, as the tech becomes more and more accessible, its use spilled across all business departments. One of the bot applications rising to glory, in particular, is chatbot marketing. Since using chatbots for marketing seems to be the talk of 2020,
Chatbots are not a complete novelty but their practical application in business is still in relatively early stages of its existence. Most businesses and marketers are still learning how to measure chatbot success efficiently and accurately… Thus, with no reference to compare with, chatbot metrics are still a fuzzy territory. Sure enough, chatbot tech has
2020 kicked off with a great AI hype as the stats place it among the top marketing priorities. But happens away from the graphs and charts of carefully compiled research papers? Is AI actually able to affect your marketing reality today? This article leaves the theory behind. See for yourself… Dive into a step
Making chatbots doesn't have to be complicated. Learn how to create a functional, fully integrated chatbot for your website with Landbot platform!
FAQ pages are the most common way for businesses to ease the demands on their online customer support by answering the most frequently asked questions automatically. Their purpose is to be quick, simple and helpful to both parties. While there has always been an emphasis on making FAQ pages easy to search and scan through,
When thinking of building a chatbot using Dialogflow or a similar NLP tool, you probably don’t even consider no-code bot-building platforms. Designing a conversation tree block by block, controlling user input at every stage, is not the NLP way… Though, as we emphasized in our previous article discussing the concept and utility of Natural Language
What is NLP? How does it work? How is it used? What are the workings and advantages of a natural language processing chatbot and do you actually need one? We break down this AI sub-domain with focus on its application in chatbot technologies in plain terms, to make the concept comprehensible and accessible to anyone
What constitutes conversational interfaces and how can you leverage them in business?
Struggling with lead generation? Find out why chatbots are the way to go if you want to boost your lead conversion!
It’s that jolly time of year when Christmas carols explore the limits of your patience and wearing 3-D sweater designs incorporating fairy lights is perfectly acceptable. Your browser does not support the video tag. All of this commotion happens in anticipation of holly & magical event, widely portrayed and merrily recounted in cinema and other
What is experience economy and how it affects online business? Learn about the traps and challenges and discover a secret weapon for creating the best customer experience.
Can WhatsApp in education make a difference be it in learning or management? Education like every other aspect of our reality isn’t exempt from the communication revolution reshaping our personal and professional lives. Digital communication between groups of students; between teachers and students; between educational institutions and their staff as well as institutions and the
In an era when employee experience is becoming increasingly important to a company’s success, the inability to ensure frictionless internal communication can have detrimental effects. Taking into consideration the exceptional success of instant messaging in customer relationship management, we will explore a variety of use cases to leverage WhatsApp for internal communication. Employee Communication: More
The launch of WhatsApp Business API solution, as well as the emergence of smart conversational marketing tools, has brought messaging to millions of companies around the world. One of the industries expected to benefit the most from this trend is travel & hospitality. And so, today, we’ll look into the possible applications of WhatsApp API
Marketing as we know it is fading away. Flashy billboards and loud TV commercials are being substituted by quiet, personalized messages that light up the screens of our smartphones. We type away hoping to connect, communicate, be heard and businesses have begun joining that conversation. As if that wasn’t enough, the upheaval of instant messaging
Chatbots, being inertly flexible, can be leveraged not just in customer service but also to make personalized product recommendations based on customer preferences, previous interactions or purchase histories. And so, this article will explore the possible advantages of using a product recommendation chatbot for your eCommerce as well as how to build one. Chatbots in
Chatbots have been successfully conquering the vast and diverse kingdom of eCommerce for a few years now. More and more, customers grow accustomed to the concept. In fact, in 2018, 60% claim to have used a bot to talk to a business in the past 12 months! However, today, the conversation is shifting from chatbots