Plans and Pricing: Understanding Landbot’s Subscription Models

Landbot’s pricing models have something for everyone. 

Whether you’re an individual creating chatbots for your own personal projects, or an enterprise business wanting to automate operations, there’s a plan to suit your needs. 

In this article, we offer an overview of the main features of all our pricing plans for web and WhatsApp. If you’re a new client, it will help you decide which one is best for you. Or, if you’re already a Landbot customer, help you decide if it’s time for an upgrade. 

For full details regarding each of the plans, please check our Pricing page. 

Sandbox

Price: Free

Chats included: 100/month

Seats: 1

Channels: Web

Built-in integrations: 4

Landbot AI: No

Email support: Yes

Live chat support: No

Dedicated success manager: No

The Sandbox plan is the perfect solution for individuals who want to start using chatbots for personal needs or projects. 

It includes limited integrations and flow operations—for instance, you can use Variables but no Conditions or Formulas. Still, it’s a great option for learning how our no-code builder works and the basics of chatbot building. 

In terms of support, Sandbox users have access to all public support content, such as the Knowledge Base and the Academy, and email support, but they do not have a dedicated success manager or access to live chat support.

Starter

Base price: 40€/month

Chats included: 500/month

Seats included: 2

Channels:  Web, Facebook Messenger

Built-in integrations: 7

Landbot AI: Yes

AI chats included: 20

Email support: Yes

Live chat support: No

Dedicated success manager: No

The Starter plan is made for individuals who need a bit more from their chatbots than what’s included in the Sandbox plan, but it’s also a good option for small businesses. 

It gives you more chats per month (500 vs. 100 in the Sandbox plan) and one more channel (Facebook Messenger) where you can implement your chatbot. The Starter plan also comes with more built-in integration options and gives you access to more of the builder’s functionalities, like Conditions and A/B Testing, and Landbot’s AI Assistants. 

Regarding support, the Starter plan offers the same options as the Sandbox plan.

Pro

Base price: 100€/month

Chats included: 2500/month

Seats included: 3

Channels:  Web, Facebook Messenger, API

Built-in integrations: 14

Landbot AI: Yes

AI chats included: 30

Email support: Yes

Live chat support: Yes

Dedicated success manager: No

The Pro plan has mid-size businesses, agencies, and growing startups in mind. 

It gives you everything that’s included in the Starter plan, plus advanced flow operations, custom branding for your chatbots, advanced integrations such as HubSpot, Calendly, and more, as well as the option to integrate it with channels other than web and Facebook Messenger via an API. 

As for the support available, the Pro plan goes one step further and gives you access to live chat support since it has more complex features than the Sandbox and Starter plans.

WhatsApp Pro

Base price: 200€/month

Chats included: 2500/month

Seats included: 3

Channels:  WhatsApp, Web, Facebook Messenger, API

Built-in integrations: 14

Landbot AI: Yes

AI chats included: 50

Email support: Yes

Live chat support: Yes

Dedicated success manager: No

As the name suggests, the WhatsApp Pro plan is the version of the Pro plan that includes WhatsApp as a channel. 

They are the same, except for the WhatsApp-related features that are part of the WhatsApp plan:

• WhatsApp Service chats: 1000/month
• Extra WhatsApp Service chats: 0.05€ + Meta cost
• WhatsApp numbers included: 1‍
• Extra WhatsApp number: 100€/month

Business

Base price: 400€/month

Chats included: Custom

Seats included: 5

Channels: Web, Facebook Messenger, API, WhatsApp (additional fee)

Built-in integrations: 14

Landbot AI: Yes

AI chats included: 100

Email support: Yes

Live chat support: Yes

Dedicated success manager: Yes

The Business plan is the best option for large and enterprise businesses that need a fully customized plan and more support options. 

The keyword here is customization — the number of monthly chats available and any extras you might need are tailored to your needs, and the price is adapted accordingly. In terms of features and integrations, you get everything that’s included in the Pro plan, but without limitations (for example, Salesforce usage.) For an additional fee, Business customers can use WhatsApp as a channel as well. 

The bigger difference is related to the support provided to Business customers. They get access to not just our support content and live chat, but they also have a dedicated Success Manager, have priority support, and can have team training and custom documentation review (InfoSec, legal, and more.)

How to Choose the Right Plan

When deciding on a Landbot plan for web or WhatsApp, there are a few things to consider.

There is, obviously, the price factor. All the prices mentioned above are billed monthly. If you buy a yearly plan, you’ll get 20% off. 

In addition to costs, you also need to evaluate what you’ll be using Landbot for — customer support, lead generation, product recommendation, etc. — and how many people from your team will be using it. This will help you decide, especially regarding the builder features and integrations available in each plan. 

We can’t make a decision for you, we can offer this piece of advice — pay special attention to what’s really important for you in terms of the support you’ll get with each plan. 

While we’d love to be able to provide priority support and have a dedicated Support Manager for all of our customers, that’s simply not possible, and we can’t make exceptions and offer you something that’s not included in your plan. So, for instance, if you really want a Landbot go-to person you can reach anytime and who’s dedicated to your account, you should consider subscribing to a Business plan — just contact our sales team here. 

If you’ve already made up your mind, go ahead and sign up to start your free trial today!