A lead is any consumer who indicates interest in your product or service. Typically, leads hear from a brand or company after they opened the communication by submitting personal information such as signing up for a free trial or filling in a contact form.

Lead generation is the process of attracting and converting consumers into prospects. Common examples of lead generators are chatbots, online forms, digital ads, blog posts, live events, gated content, etc.

A lead generation chatbot template is a pre-designed conversational flow that aims to capture consumer data through an automated conversational exchange. The advantage of using a template is quick deployment allowing you to react to the market moods and requirements swiftly. 

A lead generation form is perhaps the most popular form of lead generation because it’s easy and quick to apply. However, this form of collecting prospect data comes with a few downsides. For instance, forms with more than 3-4 fields seem to perform significantly worse when it comes to conversion. Conversational forms fix this issue as conversational back-and-forth makes the data submission natural and so, the number of questions is not a big issue. More importantly, even if the lead was to give up on the conversation after answering the 2-3 initial questions, it’s not a problem because bots are capable of saving partial data.

Lead generation landing pages are typically part of organic or paid digital campaigns to attract more prospects and feature a single, focused call to action with an actionable copy. Plus, you can also find plenty of such landing page templates on the web. The main difference between lead generation chatbot templates and landing pages is that the landing pages are significantly more limited in what they can achieve. A chatbot template allows you to adapt your lead generation strategy to any scenario as it can function as a:

> Stand-alone conversational lading page
> Website embed
> Pop-upWebsite widget 

Chatbot landing pages are known to significantly increase conversion rates by instigating user engagement instantly, focusing their attention on the conversation, and, instead of letting them wander around the landing page looking for information, bring that information to them. In that sense, a conversational lead generation template in form of a landing page is able to tackle both, attracting attention to the product and providing customer support from the first touchpoint.

Landbot does offer WhatsApp and messenger chatbot templates, though at the moment the template selection is limited to the top use cases on the given platforms. The templates scenarios for both messaging apps feature:

> eCommerce feedback
> eCommerce support 
> Event registration
> Food delivery support 
> Product survey
> In-store pickup

You can preview the WhatsApp chatbot templates inside our app when you sign in here, though the ones for messenger are currently only available in our in-app library. If your intended use case for the messaging app is not on the list, don’t worry! Landbot’s drag and drop interface makes bot building pretty easy even from scratch. Plus, in case you feel overwhelmed and need some help, there is also our affiliate program.

Yes, we do! There are quite a few interesting tutorials focusing on lead generation and lead qualification using Landbot chatbot builder in greater detail.
‍
The most recommended tutorials include:

> Chatbot Lead Generation Strategies (How & Why to Build a Lead Gen Bot)
> How to Build a Lead Qualification Bot for Sales

Each of them focuses on making use of specific Landbot features to streamline lead gen. Alternatively, you can take advantage of our lead-generation-focused course in Landbot Academy, which offers lessons in video format.

All templates are free to use during as well as after your free trial expires as part of our free Sandbox plan. All, except for the 3 webinar lead generation templates. The webinar templates include advanced Landbot features only accessible in the Professional subscription plan. Though, if you do purchase the Professional plan, they are free to use, there is no additional cost.