The Best Chatbot Builders: Top No-Code Picks!

Barbora Jassova
Editorial Manager, Landbot
Illustrator: Jana Pérez
best chatbot builders
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The craze to find the best chatbot builder is the digital version of the gold rush.


The way brands communicate with their prospective and existing customers—no matter their stage in the conversion funnel—is changing rapidly. The turbulent 2020 only contributed to the urgency of personalization, speed, and reciprocity, bringing chatbots to the front lines by default.

Building and launching chatbot assistants promptly and efficiently has become a high mark of personalized marketing. After all, bots are one of the few channels capable of offering a genuine one-on-one experience between brands and users without imposing a great demand on one's resources.

The chatbot market is foreseen to grow by $1.11 billion, increasing at aCompound Annual Growth Rate (CAGR) of almost 29% during the 2020-2024 period. Hence, the unceasing increase in chatbot usage shouldn't come as much of a surprise. Bots offer a speedy and effective solution for leads and customers while saving on company overhead.

However, in order to create quality bots with matching efficiency, you need the right builder, which brings me to the goal of this article - recommend the best chatbot builders on the market:

1. Landbot

Native Channel Integrations: Web, WhatsApp, Facebook Messenger, and API

Chatbot to Human Handoff: Yes

Free Plan: Yes

Free Trial: Yes

Pricing: Starts at $30/month


The first on our list of the best chatbot builder is Landbot. Now, you might think we are a bit biased (and you are probably right), but our passion for the product is fairly objective. Just keep reading and judge for yourself!

Landbot chatbot builder is one of the most intuitive no-code chatbot builders on the market. Its users most appreciate the easy and flexible game-like building experience that often reminds them of stacking blocks of LEGO.

The no-code chatbot builder interface allows you to build and launch bots in minutes. It also does a great job of enabling you to create tool integrations that would have otherwise be impossible for non-tech professionals. Its integration toolbox boasts essentials such as Google Sheets, Calendly, Zapier, and Slack or more advanced integrations such as Webhooks, Segment, Salesforce, Zendesk, etc.

Top features include interactive UI elements such as carousels, enriched buttons, in-chat mini-forms, formatted questions - which make for a unique CX - as well as powerful live chat manager. Other capabilities such as conditional logic, variables calculations, and powerful (spreadsheet-like) Formulas, make it a smart and powerful marketing and sales tool.

While Landbot allows you build a bot for WhatsApp and Facebook, as well as for any channel with API, it offers the greatest flexibility with website chatbots, offering to publish them (without coding) in four key formats:

  • Chat widget
  • Page pop-up
  • Seamless website embed
  • Stand-alone landing page

One of Landbot’s key advantages is its very quick learning curve. It allows marketers, sales reps, or customer service professionals to create complex chatbots (rule-based or AI) independently, without interference or dependence on developers. (However, developers, too, can find their ground with Javascript blocks and CSS opportunities.)

2. Dialogflow

Native Channel Integrations: Dialogflow Messenger, Dialogflow Web Demo, Dialogflow Phone Gateway, Hangouts Chat, LINE, Slack, Telegram, Facebook Messenger, Facebook Workplace

Chatbot to Human Handoff: Coding Required

Free Plan: Yes

Free Trial: No

Pricing: Complex pricing for paid plans


Dialogflow is one of many Google tools. It’s a low-code platform for creating AI chatbots driven by natural language processing (NLP). In other words, it enables you to create intelligent conversational assistants without having to start from scratch. For example, thanks to the system, you don’t need to teach your bot the difference between time, date, and place. It already knows it, you just need to work it into the conversation.

Why is Dialogflow useful? One word - scalability!

It’s hosted on Google’s Cloud Platform which is one most flexible platforms in terms of scalability. In other words, Dialogflow can fit any sized business, from a startup to a large enterprise. Plus, it supports over 30 languages!

Dialogflow is a versatile software that, as you may have noticed, supports a large number of channels. Although it takes a bit longer to grasp, its UI is powerful and almost all of the work can be done without coding. However, composing AI conversation does require a bit more practice.

However, if you do find Dialogflow overwhelming in aspects that go beyond conversation design or wish to include rich UI elements in a natural conversation, you can use the tool as an extension of another builder.

For example, Landbot features a native Dialogflow integration. You can build a part of your bot in Landbot and part in Dialogflow, whitching from natural conversation to strucutred rule-based choices whenever necessary. As an example, imagine a support FAQ bot with which customers can interact freely. However, if they express the intention to provide feedback to bot switches from natural laguage to a predefined flow in Landbot introducing them to playful yet structured experience.

3. Chatfuel

Native Channel Integrations: Facebook Messenger

Chatbot to Human Handoff: Yes

Free Plan: Yes

Free Trial: No

Pricing: Starts at $15/month (user-based pricing)


Different chatbot builders cater to different needs. Chatfuel is exclusively devoted to Facebook Messenger bots. The platfrom already has over 360,000 chatbots built on the social media platform and serves 17+ million users worldwide.

Chatfuel has a fairly intuitive visual interface that helps non-tech users design and build automated conversational flows. The elemental features allow you to send a message with text cards, image cards, carousels, etc. While you can use the platform to build a chatbot for any use case, the feature set up is particularly advantageous for eCommerce businesses (e.g., cart reminder features)

The platforms support about 50 languages and integrations such as Google search, Bing search, JSON API, Subscribe plugin, RSS import, Digest, IFTTT, Zapier, user input, and LiveChat.

4. Botsify

Native Channel Integrations: Web, Facebook Messenger, Slack, Amazon Alexa

Chatbot to Human Handoff: Yes

Free Plan: No

Free Trial: Yes

Pricing: Starts at $40/month

botsify interface

Botsify is a simple builder that lets you create AI chatbots for your website or Facebook Messenger without hassle. It also comes with some great integration features such as Shopify, WordPress, and Alexa.

This tool has built-in NLP algorithms and machine learning combined with a drag-and-drop user interface that doesn’t require coding skills. However, the builder does appear slightly out of date as compared to the competition. Still, some of its biggest advantages besides the number of channels, include its NLP chatbot templates and its many integrations such as Shopify for eCommerce or for analytics.

Overall, Botsify is a good option if you are looking to create a long-term support bot. However, if you intend to build marketing bots for every campaign, it's not the best fit—the pricing limits both the number of chatbots and the number of users.

5. MobileMonkey

Native Channel Integrations: Facebook Messenger, Web, SMS

Chatbot to Human Handoff: Yes

Free Plan: No

Free Trial: Yes

Pricing: Starts at $21.75/month


MobileMonkey is, once again, a Facebook Messenger bot builder dedicated to helping marketers build high-converting chatbots. It specializes in connecting your bot with your broader marketing stack, ad campaigns, and drip marketing included.

It offers built-in conversational forms, lead magnets, as well as marketing automation tools and focuses on growing your customer and converting your visitors into leads.

Today, it also offers to create bots for the web and event SMS channel. However, its Facebook potential and capabilities remain the strongest, making it a solid choice for businesses highly reliant on Facebook marketing.


Native Channel Integrations: Web, WhatsApp, Facebook Messenger, SMS, Voice Assistant

Chatbot to Human Handoff: Yesç

Free Plan: No

Free Trial: Yes

Pricing: Starts at $499/message

tars chatbot builder

TARS is another on our list of drag-and-drop chatbot builders which you can use to create website chatbots. Once again, it's relatively straightforward to use with zero coding skills required.

A great advantage of TARS is its 800+ chatbot templates for a variety of use cases and industries. Like Landbot or MobileMonkey, TARS focuses on creating bots that generate leads and increase your marketing ROI.

The primary downside to this builder is the price. Since there is no freemium, the price range makes it one of the most expensive chatbot builders out there. Still, the high price is compensated by an advanced set of analytics and marketing tool integrations.

7. Drift

Native Channel Integrations: Web, WhatsApp, Facebook Messenger, SMS, Voice Assistant

Chatbot to Human Handoff: Yes

Free Plan: No

Free Trial: Yes

Pricing: Starts at $499 /message


Drift is one of the leading conversational marketing and sales platforms set to help brands and companies connect with customers who are ready to buy now. The tool offers incredibly strong lead generation features centered around live chat and AI chatbot capabilities. However, it also boasts other automation tools such as email and video.

However, the solution is not for everyone. The most obvious challenge is the steep pricing which is significantly higher than that of its competitors. For instance, while TARS, too, is expensive even its cheapest plans include two professionally-designed chatbots. Furthermore, Drift’s chatbot builder is no-code but somewhat lacks in capabilities compared to the tools above AND is only available with the enterprise edition!

So, while Drift has proven itself a powerful tool for sales and marketing and is a strong contender in the category, it’s a tool more suited for enterprises where chatbots form part of a larger and much more diverse marketing and sales strategy.

Posted on
March 3, 2021
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