Lead Generation at a Lower Cost: How BecomeYoo Reduced Cost Per Lead by 30% with Chatbots

Overcoming low lead engagement

As BecomeYoo’s services evolved to expand its product offerings, the need to enhance user interaction and automate data collection for its clients became increasingly apparent. By 2021, BecomeYoo was facing a significant technological challenge — finding new ways to generate and engage leads while automating processes. 

They realized traditional lead generation methods like static forms on microsites were counterproductive and no longer enough to meet business needs. Because static forms ask too many questions at the same time, completion rates were low and they weren’t generating enough leads. 

It became clear that BecomeYoo needed to find new ways to interact with leads that:

- Were more user-friendly;

- Requested information in real-time and added value to the conversation;

- And allowed BecomeYoo to develop more complex participation dynamics.

As they analyzed different technologies, BecomeYoo saw great potential for conversational chatbots to manage customer communication.

Landbot’s chatbots lowered cost per lead and increased conversion rates

The adoption of web and WhatsApp chatbots for lead generation led to impressive results for BecomeYoo — it is now generating over 100,000 leads per month.  

The chatbots’ interactive nature increased completion rates by 30% compared to some previously used methods, like static forms. Thanks to a more engaging user experience, BecomeYoo also saw a 30% increase in leads generated. 

But that’s not all — implementing chatbots for lead generation has also been positively impacting costs. 

On the one hand, because chatbots also handle lead qualification, their audiences can be larger without requiring a bigger investment. In fact, chatbots’ efficiency in the lead generation process has helped reduce BecomeYoo’s cost per lead by 30%. On the other hand, automating the process and increasing conversion rates has contributed to a 20% increase in BecomeYoo’s profit margins.

By shifting from traditional forms to interactive Landbot-powered chatbots, BecomeYoo has not only enhanced lead engagement but also significantly improved its business metrics and profitability.