A chatbot is an automated real-time conversational tool. They may be rule-based or AI-based or the combination of thereof. Their purpose may vary anywhere from entertaining, providing support to collecting user information.
A Form is a user interface element visitors can use to fill in and submit their personal or other types of data. They vary in format, length, content type, and design. But the purpose remains the same for all - collecting user information.
Chatbots initiate conversations with users as they arrive, actively engaging with them through relevant form fields.
Forms require users to progress through the fields without any reciprocity and so have little control over fulfillment.
Chatbots have the power to mitigate web & mobile bounce rates using the turn-taking power of conversations.
It’s no secret most forms are abandoned by the users before being finished most users quit before finishing.
Thanks to their interactive nature, chatbots can act and react to submitted data or user demands instantly.
Forms, while being the most common means to elicit contact, are often late to deliver the promised gratification.
Bots can be designed to enhance data collection by providing support, qualifying, scoring or assessing through the process.
Simple & straightforward, forms can’t offer friendly assistance or stray from their single assigned purpose when necessary.
Chatbots enable businesses to go where the customers are to get the necessary data, across devices and channels.
Web forms require marketers to always drive users to their particular location, losing many in the process.
Landbot creates chatbots with the ability to set goals so you can easily analyze, track and optimize their performance.
In terms of measurability, it can be difficult to determine a web form’s success in achieving its goals.
Explore the power of conversational marketing and challenge the status quo of user experience with conversational lead forms, automated scoring, content marketing, and frictionless engagement.
Besides reanimated contact forms, venture to empower your sales team with assistants who never sleep and always question, verify and ensure no qualified email address or phone number goes cold.
Leverage the power of chatbots in customer service to assist potential customers as well as the existing ones by answering FAQs, classifying queries and managing handoffs to live chat when necessary.
Employee experience is as important as customer experience and chatbots can see to both. Apply conversational assistants to help HR collect feedback, carry out assessments, and manage employee queries.