WhatsApp is one of the most popular messaging applications in existence.
Since being acquired by Facebook in 2014, WhatsApp has become a free application that is used by billions.
Similar to Facebook Messenger, it’s built around sending text messages, but has other combined features like video calling and more.
But, isn’t it just another messaging app?
Can it really produce leads and increase conversions and sales?
What makes it any better than a standard social media platform?
The WhatsApp business platform, including chatbots and marketing tools.
Here is why you need to be using WhatsApp for your lead gen strategy and how you can utilize chatbots to drive unparalleled success.
Just over a year ago, WhatsApp reached a total over 1.5 billion monthly active users on their platform.
Yes, that’s B for billion.
Beyond monthly active users, WhatsApp users are extremely dedicated to the platform. There are one billion daily active users sending (currently) 65 billion messages every single day:
Many of which are sharing photos, video calling, and chatting in 60 different languages.
The community on WhatsApp is diverse, making it almost impossible to not reach your target market.
WhatsApp users are very loyal customers. Proof?
When WhatsApp decided to migrate their story technology from Instagram and Facebook into the platform, it overtook the total user base of Snapchat almost instantly:
Just like Instagram and Facebook, WhatsApp has the same story features, making WhatsApp it’s own social network but focused more on messaging than on sharing updates and photos:
WhatsApp is a diverse platform that gives businesses more than just one way to market to customers.
Since WhatsApp is a messaging based platform, it’s no stranger to conversational marketing.
Using Chatbots on the platform is a tactic that can help you reach the users naturally, creating less disruption and making the advertisements feel more natural.
According to a study, 80% of small businesses using these tools stated that WhatsApp helped them naturally communicate with customers and grow their leads / sales.
Let’s recap. Here are the main reasons as to why WhatsApp is a great platform for lead generation:
- It boats 1.5 billion monthly active users and 1 billion daily active users, making it easy to reach your target market.
- The users are highly active each day, sending billions of messages
- The user base is very receptive to new technology, adopting the story feature so fast they overtook Snapchat as a whole in just weeks
- WhatsApp users love to engage with businesses and chatbots, perfect for generating leads.
Let’s take a look at how companies are currently using WhatsApp to drive sales with chatbots and more.
With WhatsApp for Business, it’s easier than ever before to attract customers and fuel your lead gen.
After months of beta testing, WhatsApp confirmed the release of their business toolset, currently available for Android devices.
Now, businesses can set up their own profiles to display key information like business hours, business descriptions, and more:
Essentially, these listings work just like your Facebook Page or Google My Business profile, displaying business data for customers.
Beyond general business information, you can prompt users to talk to you directly on WhatsApp.
When conducting chats with customers, you can even label chats based on custom labels that you create, like “New Customer” or “New Order.”
These labels provide increased segmentation options to send more diverse marketing campaigns that are personalized and tailored to each customer.
WhatsApp business tools continue to expand and grow, giving businesses amazing ways to reach their customers.
Currently, the business solution is only available on Android.
The best feature is that you don’t need to pay someone to respond on WhatsApp all day.
Rather, you can develop chatbots that customers will engage with, mimicking the conversational experience while saving your bottom line.
Then, you can use “click to chat” links from WhatsApp to share your chatbots on social, email, and more.
For example redBus, an online ticketing platform based in India, uses WhatsApp chatbots to engage directly with leads and even close sales, delivering tickets directly within the application itself:
Now that’s full service chatbot integration.
Similiarly, KLM Royal Dutch Airlines uses WhatsApp to both capture leads and increase their lead generation conversions, but also to engage users down the funnel:
Instead of solely being used to capture new leads and contact info, WhatsApp is treated as an all-in-one platform of both lead gen, nurturing, and content delivery.
When users purchase items, it’s delivered directly in WhatsApp.
If they abandon the chat, KLM can message them anytime to bring them back for free, avoiding costly remarketing campaigns.
WhatsApp is a very diverse platform. You can build a business page, create chatbots, and even post stories like traditional social media channels.
Here is how you can create your WhatsApp chatbot and send it live on your page ASAP.
Now that you have a sense of how WhatsApp chatbots can be used to increase sales, it’s time to develop two unique chatbots:
- A lead generation chatbot to drive conversions
- An FAQ chatbot to answer questions and drive top of the funnel interest for cold traffic
Ready? Let’s get started.
With Landbot, developing chatbots takes just a few minutes.
Using a drag and drop style platform, you don’t need any coding experience (but if you have coding experience, feel free to take advantage of our API platform!).
On Landbot, we’ve already developed multiple templates to help you hit the ground running faster.
If you don’t want to start from scratch, you can utilize our lead generation chatbot for WhatsApp:
The lead generation chatbot is pre-built for convenience but allows you to customize each interaction to fit your standard lead gen process.
For instance, you can change key qualification questions to collect the right information from new leads:
Each green arrow signifies the next step in your chatbot sequence. Want to remove a section? Simply delete the block and connect your arrows to a new block:
This lead gen chatbot walks conversations through a process of engaging questions like a form on your website, but perfectly optimized for both mobile and desktop traffic.
If you are looking to customize the chatbot to deliver content like an ebook or lead magnet, you can do that, too!
On the left-hand side of your Landbot dashboard, select the “Ask a Question” block:
From here you will see a big list of options for your message. If you want to deliver a PDF file for lead magnets, select “File” from the list:
Next, simply upload your lead magnet and connect the block in your chatbot sequence after the user gives you their information!
It’s that simple.
When you are done creating your chatbot for WhatsApp, it’s time to collect the link that you can direct leads into.
Head to the “Share” section of your chatbot builder and copy the WhatsApp sharing link:
Once copied, you can set your WhatsApp chatbot live!
To work alongside your lead generation chatbot, it’s wise to set up a frequently asked questions chatbot.
These are fantastic for answering common questions to your business that new visitors might have.
It’s also a great way to start conversations rather than jumping straight into a lead magnet offer.
Sometimes, top of the funnel traffic isn’t ready to give you information.
They might not even understand your business or value proposition yet.
And that’s where FAQ chatbots can drive big wins to kickstart the lead gen process, helping you to improve conversion rates down the line by weeding out those who won’t convert.
To get started, use the Landbot FAQ chatbot template for WhatsApp:
When potential leads engage with your FAQ chatbot, they will receive multiple options / different routes to take based on what you program:
You can customize your FAQ to feature business hours, locations, a link to other chatbots (like your lead gen chatbot!), and more.
When your chatbot is ready, follow the same process to send it live and connect it to your WhatsApp business page.
So, now what?
It’s time to share your WhatsApp chatbots for more engagement.
Setting up your WhatsApp chatbots is just the first step. Now, you need to drive traffic to your WhatsApp page to drive interactions.
Here are a few easy ways to do just that.
Chances are, you already have a flourishing email list for lead generation.
So, why not leverage that list and turn them into WhatsApp conversations too?
An easy way to get your email subscribers to talk on WhatsApp with your chatbot is by placing a link to your chatbot in the signature of your email:
You can do this with Facebook Messenger chatbots as well.
This can also be used when trying to scale cold outreach as a way to engage with your business.
For example, you can use WhatsApp as a call to action for lead generation, offering your free lead magnet ebook or a discount if they contact you.
Like sharing it on your email signature, social media is a great place to advertise your WhatsApp chatbot.
Link it in the description of your social profiles for more engagement.
Use it as a call to action for your latest in-depth guide or tutorial.
Capturing new audiences for lead generation is one of the best ways to maximize WhatsApp in your marketing strategy.
Thankfully, Facebook and WhatsApp now share marketing data, allowing you to run ads on Facebook that direct your target audience into a WhatsApp conversation:
Pretty awesome, right?
In your Facebook Business Manager, you can connect your WhatsApp account. From here, you can run campaigns using the Messages goal:
When selecting your destination, choose WhatsApp and the account / chatbot that you linked:
Using this format, you can run ads to many different types of audiences on Facebook and collect them as leads in WhatsApp.
Want to run ads to a lookalike audience or a custom audience? No problem. Use the messages goal and drive traffic directly into conversational chatbots!
This is a strategy we’ve used at Landbot to increase conversions 100%.
Sharing lead magnets using WhatsApp is great.
But if you want to take your lead generation to the next level, provide more value.
For instance, Hellman’s Mayonnaise in Brazil developed WhatsCook, a recipe generator directly on WhatsApp:
With this chatbot, users head directly to the Hellman’s website, enter their number, and get contacted by the bot.
They plug in the ingredients they have in their fridge and the chatbot gives them recipe ideas to create.
Instead of just delivering an external lead magnet via a chatbot, the chatbot is the lead magnet!
While this requires more work, it’s truly unique and provides immense value to your leads.
Conversational marketing and chatbots are one of the best ways to put your lead generation strategy on autopilot.
But unlike forms, they enable you to connect with customers and qualify them without driving them away.
WhatsApp’s massive user base is heavily active every single day, presenting a great platform for driving lead generation results.
Companies are finding big success by building out their company pages and launching chatbots to handle the heavy lifting.
Once you create chatbots, you can share their links on social media and your email to drive even more engagement and opt-ins for your lead generation strategy.
Have you created a WhatsApp chatbot yet? If so, what purpose did you create one for?
If you have not created a chatbot for WhatsApp, now is the time. Get started by creating your free Landbot account today!