REPORT 2023

The Rise of WhatsApp-Led Growth

We surveyed more than 600 marketing and customer operations professionals as well as consumers to identify challenges and opportunities when it comes to WhatsApp automation. What’s more? We contrasted their responses to determine if businesses were aligned to consumer preferences.

Whether it’s for lead acquisition or providing quality customer service, one thing is certain: consumers expect a frictionless experience from end-to-end. All on WhatsApp. So, how can professionals from different sides of the buyer journey align the reality of WhatsApp automation to consumer expectations? That’s what this report intends to highlight.

whatsapp-led growth landbot stats

REPORT 2023

The Rise of WhatsApp-Led Growth

We surveyed more than 600 marketing and customer operations professionals as well as consumers to identify challenges and opportunities when it comes to WhatsApp automation. What’s more? We contrasted their responses to determine if businesses were aligned to consumer preferences.

Whether it’s for lead acquisition or providing quality customer service, one thing is certain: consumers expect a frictionless experience from end-to-end. All on WhatsApp. So, how can professionals from different sides of the buyer journey align the reality of WhatsApp automation to consumer expectations? That’s what this report intends to highlight.

whatsapp-led growth landbot stats
whatsapp-led growth landbot stats

We surveyed more than 600 marketing and customer operations professionals as well as consumers to identify challenges and opportunities when it comes to WhatsApp automation. What’s more? We contrasted their responses to determine if businesses were aligned to consumer preferences.

Whether it’s for lead acquisition or providing quality customer service, one thing is certain: consumers expect a frictionless experience from end-to-end. All on WhatsApp. So, how can professionals from different sides of the buyer journey align the reality of WhatsApp automation to consumer expectations? That’s what this report intends to highlight.

WhatsApp is consumer favorite, but only 30% of
professionals are using it

WhatsApp is consumer favorite, but only
30% of professionals are using it

whatsapp-led growth communication stats

WhatsApp is on the rise as a business communication channel for consumers. Some forward-thinking customer service and marketing professionals have identified this opportunity, but is adoption fast enough?

And moreover, has the implementation of WhatsApp business channels met consumer expectations?

Experts weigh in on the conversation

whatsapp-led growth landbot antony chacko

I'm sure it's a matter of few days before website chatbots and WhatsApp chatbots will be using generative AI systems like ChatGPT trained on business-specific FAQ and Knowledge Base to provide human-like customer support 24/7.

Antony Chacko
Founder at Alpha Marketer

I'm sure it's a matter of few days before website chatbots and WhatsApp chatbots will be using generative AI systems like ChatGPT trained on business-specific FAQ and Knowledge Base to provide human-like customer support 24/7.

Antony Chacko
Founder at Alpha Marketer
whatsapp-led growth landbot jeff sauer

The intersection between WhatsApp Automation & AI creates an awesome opportunity for affordable, scalable lead generation that was previously unavailable. The more I play around with AI chatbots, the better I realize that it’s how and what we train them that gets results.

Jeff Sauer
Digital Marketing Speaker, Professor & GA Consultant

The intersection between WhatsApp Automation & AI creates an awesome opportunity for affordable, scalable lead generation that was previously unavailable. The more I play around with AI chatbots, the better I realize that it’s how and what we train them that gets results.

Jeff Sauer
Digital Marketing Speaker, Professor & GA Consultant

Same challenges, different departments

Despite marketing and customer service teams managing different parts of the customer journey, their top concerns with WhatsApp automation happen to coincide.

In both cases, challenges regarding budget limitations and the complexity of automation—eating up resources and time—are at the forefront.

whatsapp-led growth landbot challenges
whatsapp-led growth landbot mobile chat

Convenience trumps automation hesitation

Consumers, from Generation Z to Baby Boomers, unanimously voted 24/7 availability during non-business hours (45%), convenience (42%), quick response times (42%), and personalized conversations (35%) as the main draws to business using WhatsApp to providing frictionless conversational experiences.

whatsapp-led growth landbot AI image

Introducing Landbot AI:
Leveraging AI chatbots

Large Language Models (LLMs) have shaken up the status quo of WhatsApp automation with the emergence of Microsoft's ChatGPT, Google's Bard, and other AI tools to make frictionless conversational experiences a reality. Interested in seeing what Landbot is doing to leverage these recent advancements in AI? Download the report to find out.

What does the future hold for WhatsApp-Led Growth? We're excited to find out.

What does the future hold for
WhatsApp-Led Growth
?
We're excited to find out.

What does the future
hold for
WhatsApp-Led Growth
?
We're excited to find out.