Real Chatbot Examples: Virtual Assistants in Action

If you're a marketer, customer support agent, or part of a SaaS team looking to enhance lead generation, streamline support, or automate workflows, you’ve come to the right place. 

We’ve put together a list of chatbot examples to spark ideas and showcase what you can do with a no-code chatbot builder.

Each section features real examples of chatbots built using Landbot, offering a practical look into what your own bot could look like and what it could do for your business. 

This is a quick overview of the chatbots mentioned and their main use cases: 

• AI-powered sales representative (Landbot) → Lead qualification and sales routing
• Altbot → Energy quote comparison and lead capture
• Home Genius → Estimate booking and contractor matching
• Voltage → Website engagement and brand interaction
• Liverpool City Council Virtual Assistant → Citizen support and information access
• Make Heat Simple → Customer support and service qualification
• Swiss Red Cross Volunteer Blog → Volunteer screening and recruitment
• Radio Canada Bot → Public education and misinformation awareness 
• AI Gift Idea Wizard (Landbot) → Product discovery and personalized recommendations
• Accedo 3D Booth Bot → Interactive event and product exploration
• Cubert → Quote generation and e-commerce conversion
• IVA Advisory Center Bot → Financial guidance and content routing
• Mindhope → Mental health triage and professional handoff

Let’s start!

Functional Chatbot Examples for your Inspiration

We’ve called this section “Functional Chatbot Examples for your Inspiration”, but the chatbots that you are going to read about below are not only for you to get inspired. We want you to be able to build them and replace forms with conversational flows that reduce friction and guide users toward a clear outcome using structured logic and optional AI assistance. 

Lead Generation & Sales Chatbots

Landbot: AI-Powered Sales Representative

The first AI chatbot example is our AI-Powered Sales Representative — Andrew.

Andrew is a conversational sales rep that helps us qualify leads before they book their 1:1 consulting call. The bot asks potential customers tailored questions about their challenges, why they're seeking out this call, and how their issue is impacting the business. It's then able to identify the main pain and assess the urgency automatically, passing that information on to the sales team before the consulting session.

ALTBOT: Energy Quote Made Clean n’ Simple

ALTBOT is a project that offers a free energy comparison for businesses.

The premise is simple, all you need to do is answer a few questions. Then, the bot crunches the numbers and analyzes the data. Once done, the human team takes over talking to relevant reliable suppliers. They find the best possible match for your business in a given area and ensure the setup goes smoothly.

This is another case where a bot substitutes the dreaded online form. It helps to ease the pressure on human agents without sacrificing a pleasant CX.ALTBOT’s visual and conversational designs are simple, practical and efficient, a great fit for its intended purpose!

AdmitHub: Smart Member of the Sales Team

Next on our list of lead generation & sales chatbot examples is AdmitHub, a SaaS that creates bots for educational institutions bringing their mascots to life. In this case, it doesn’t come as a surprise the company uses a chatbot to promote their services.

AdmitHub mascot bot is simple, straightforward and great in demonstrating what the customer will get should they decide to go for it. It helps the company to collect the necessary contact information, as well as the intent and goals prospects wish to achieve with the bot.

It’s a perfect scoring system disguised as a conversation.

Home Genius: Book an Estimate without Hassle

This website chatbot example represents a great way of showing how bots can be useful pretty much in any industry. Home Genius uses a simple virtual assistant that helps people to find contractors and book estimates be it for roofing, windows, solar or siding.

The bot enables Home Genius to identify which clients are ready to meet an estimator, and which are just looking around sizing their options. Answering questions as part of a chat with most of the answers not even requiring typing improves the customer experience.

Plus, the company is able to streamline their lead generation and focus on clients that are ready to book an estimate.

Voltage: The Golden Unicorn

Voltage is a creative marketing agency in the business of creating websites, digital platforms, marketing campaigns, and content. They created a simple yet attention-catching chatbot for their website to welcome visitors.

People can decide to chat or find out more through good old browsing. However, most visitors can’t resist chatting up the golden unicorn!

Customer Support & Service Chatbots

Liverpool City Council: Virtual Assistant

Who said governmental organizations always stay behind? 

Liverpool City Council definitely fights that stereotype with their own chatbot example. 

The council decided to use a real-time virtual assistant to ease pain points they identified in their other digital channels. For example, citizens love to use the bot to clear up their doubts and queries about council tax and benefits. 

The council noted greater engagement but also a lesser pressure on their live channels. 

As William Costello, the Head of Digital Services at Liverpool City Council, says: “We’ve made sure that, as part of the process of using the virtual assistant, we ask everybody to give us feedback and it’s been really positive. It’s great to read people saying it enabled them to find what they’re looking for or that it helped them complete the task they were doing, while others saying they wouldn’t have used digital services previously and are now comfortable in using them through the Landbot chatbot."

Make Heat Simple: Stylish Customer Support & Lead Gen in One

The next chatbot example is a clever bot embedded on Make Heat Simple, a Swiss company that helps you regulate heating and energy spendings remotely.

The bot helps visitors to assess their situation and find companies that are able to provide them with remote heating control. The user can stop with a more general search or specify the requirements to the smallest detail.

A simple chat like this is able to save the sales and support department a whole lot of phone calls since the services offered are very case-specific.

Swiss Red Cross: Volunteer Recruiter

Thanks to no-code tools like Landbot, NGOs are also not lagging behind in tech adoption. 

When the pandemic hit, Swiss Red Cross was in dire need of volunteers. They needed a quick as well as user-friendly solutions which would secure the highest number of volunteers possible.

The screening process required going through quite a few vetting questions. Therefore, instead of a usual online form, they decided to go with a chatbot, making the experience a bit more interactive and mobile-friendly. 

They were able to set up, translate and put the volunteer vetting and signup service into production extremely quickly. Within a week they have already got 500 volunteers to help the most vulnerable people in Switzerland in the fight against Coronavirus.

Radio Canada: Disinformation Campaign

Chatbots can be applied in a thousand different situations and use cases. Radio Canada proved the point when they built a Landbot chatbot to help fight against the growing plague of disinformation. 

The bot on their website opens the topic with website visitors and helps them combat the problem by teaching them how to recognize trustworthy sources and identify fake news. 

E-commerce, Product Discovery & Interactive UX

Landbot: AI Gift Idea Wizard

The team at Landbot worked on an AI Gift Idea Wizard chatbot to help users get personalized gift ideas for their loved ones in the winter holiday season.

Using GPT technology, we built the chatbot by giving it a thorough prompt about what we wanted it to do (ask questions about the person getting the gift, the tone it should use to engage, etc.) Then we designed it around a "Winter Wonderland" / magical theme. Here is an example of suggestions the bot was able to give:

We used the chatbot as a holiday marketing campaign on both Landbot's social media and the WhatsApp-led growth channel.

Accedo: Conversational Experience in 3D 

Next on the list is a chatbot-run virtual 3D both by Accedo, a leading video service provider.

They created a conversational experience tied to a 3D model of a conference booth:

As you hover with the cursor over the different parts of the booth, the sections light up such as Reception, Events, Services, Partners, Accedo One, etc. When you click on a given section, the camera zooms in on the selected section of the 3D model and opens a chat with a character responsible for that section. 

It’s truly a creative application of conversational technology and definitely a great idea for building your “booth”  virtual events and conferences!

Cubert: Chat & Sell Used Electronics

Cubert is a simple and elegant solution to get a usually tedious and lengthy process of obtaining a quote & selling your old tech. You answer a series of questions, neither of which requires actual typing.

In a matter of a minute or two you can assess the value of your phone and, if you feel up for it, complete the sale there and then. It’s straightforward, smooth and, most importantly, it works!

Education, Mental Health & Nonprofit Use

‍IVA Advisory Center: Debt Management Assistant

Finance is another department where chatbots flourish. Your bank, too, probably offers a bot to help you resolve common queries or manage personal finances. Though, that’s not all bots can do in finance!

‍IVA Advisory Center bot helps people manage their debts by swiftly collecting basic information and directing them to the offers, content and solutions relevant only to them. This saves users an enormous amount of time trying to find the right solution befitting their situation.

Mindhope: Mental Health Intermediary

Pandemic inspired even more creative applications of Chatbot tech. 

For instance, entrepreneurs from a Valencian startup incubator decided to use chatbot technology to help people in need of mental support. With so many people suddenly confined at home, worried about their jobs, they felt providing a quick and easy way to reach help was essential. 

And so, they created Mindhope, a bot that puts people in touch with mental health professionals from the safety of their homes (for free). First, the bot collects personal data including information about the person’s mental state. If the user expresses interest in a live session with a professional, the chatbot initiates a 2-minute  “WhatsApp opt-in process” to reach user outside the web. 

After that, the patient receives a WhatsApp notification about their appointment. A mental health specialist contacts them at the set time also using WhatsApp.

The project earned a lot of praise as well as a surge of interest when it came out, helping hundreds of people. Indeed, a chatbot example worth remembering!

What Makes a Great Chatbot?

The list above features very different kinds of chatbot examples. Yet, all of them manage to capture their audience one way or another. What is the secret ingredient you ask?

It’s not a one-size-fits-all answer, since how effective your chatbot is depends on your business use case and context. 

There are, however, a few key elements to keep in mind when building a chatbot — its purpose, personality, functionality and audience fit. If you take these elements into consideration when creating your bot, you’re sure to be successful. 

Let’s break it them down, shall we?

Purpose

Your chatbot needs a clear purpose. It doesn’t need to be an overly grand and complex purpose but the bot does need one to guide how it will interact with your customers and drive results. 

As you have seen from the chatbot examples list, it can be anything from helping people deal with insomnia to letting them interact with their favorite movie characters, learning a language or stopping them from feeling lonely. Don’t be afraid to be creative about it.

Personality

When we talk, we let the implications of who we are, slip into that speech. We do it through the choice of words, expressions, or references we use. Your bot needs a basic behavioral reference structure to be more engaging — is it friendly, funny, sarcastic, compassionate, business-like?

When building your bot, don’t forget to include your company values and brand personality.

Functionality

If you want your bot to engage seamlessly with users, you need to make sure it knows how to follow basic conversational rules. 

For example, a bot should always say “hi” and introduce itself to new visitors rather than jump straight to whatever it is the bot is supposed to be doing. Similarly, there should be no dead ends in the conversation. The user always needs to have an option to continue the conversation, go back, or opt-out.

Audience Fit

The last but not least important factor is how the bot's purpose, personality, and functionality connect with its intended audience. This means, your bot must be tailored to your audience as well as the context of the situation it is supposed to solve or manage.

In other words, if your bot is designed to help your customers in time-sensitive moments, don’t let it rumble on with jokes or GIFs. Under normal circumstances, your audience might truly appreciate them but in a hurry, they are nothing but unnecessary friction between them and their goal.

Start with These Chatbot Templates

If you’re feeling inspired by these chatbot examples, but are still unsure where to start, dont’ worry! We’ve got you covered.

You can check out our library of ready-to-use chatbot UI templates, where you’re sure to find the right template for your business use case.

Build Your Own AI Chatbot with Landbot

Did you enjoy our list of chatbot examples? We certainly hope so.

The chatbots shown cover different industries and use cases and prove how conversational automation helps address real challenges and improve customer experience.  

Whether you’re looking to boost engagement, capture more leads, or offer real-time support, a Landbot-powered chatbot is guaranteed to be successful. 

If you’re curious, start building your no-code website chatbot or AI Agent today!

FAQs about Chatbot Examples

Can chatbots be integrated with WhatsApp, Messenger, or other messaging apps?

Yes, Landbot enables integration of chatbots with WhatsApp and Facebook Messenger, and other messaging apps via Webhooks or the app’s API.

How long does it take to build a chatbot with a no-code platform like Landbot?

The development time for a chatbot using Landbot's no-code platform varies depending on complexity. However, Landbot helps minimize production time from weeks to days or even a few hours.

Are AI chatbots more effective than rule-based bots?

AI chatbots and rule-based bots each have their advantages. The choice between the two depends on your business’s specific needs and complexity of the tasks the bot will handle. 

Do I need technical skills to launch a chatbot on my website?

No, you don't need technical skills to launch a chatbot on your website using Landbot. Landbot offers both a no-code, drag-and-drop builder and an AI Agent that allows you to create and deploy chatbots without any coding knowledge. 

What industries are seeing the most success with chatbot adoption?

Chatbot adoption has been successful across various industries, including e-commerce, finance, healthcare, NGOs, and more. These examples showcase chatbots’ versatility and effectiveness in boosting customer engagement and streamlining operations across different business areas.

What are the best chatbot examples for small businesses?
Lead qualification, booking, and support bots are often the most impactful starting points.

What’s the difference between AI chatbot examples and rule-based?
AI chatbots handle open-ended input, while rule-based bots follow predefined paths. Hybrid bots like Landbot allow for the combination of both. 

How do I measure a chatbot’s success?
Track metrics tied to the bot’s goal, such as conversions, deflection, or engagement.

Which chatbot example should I build first?
Start with the use case closest to revenue or operational efficiency.