If you are trying to wrap your mind around how to create a high converting chatbot landing page, you made the right click. Conversational landing pages have the best results and... they are our turf!Letās get to it, shall we?
Being the virtual equivalent of first impressions, landing pages are the reasons why people become our customers or bounce off into the digital void, never to return.
Whether you are a marketer or a business owner, itās likely youāre painfully familiar with the pressure to launch a high-converting landing page; A page that not only shows potential customers and clients what you have to offer but that also drives them to take action.
Easier said than done.
Well... until now.
Today, a website chatbot provides the best way to optimize landing pages for a high conversion rate by focusing visitor attention and engaging them on a more personal level. And we have a completely no-code way to go about it!
What Is a Chatbot Landing Page?
Before we get down to making conversational landing pages, letās clarify a few points.
A chatbot landing page is, in essence, a page that is home to a chatbot and chatbot only. The bot is not sitting in the corner waiting to be noticed. This approach allows you to, for instance, make your online forms conversational and or share information and data in a natural interactive way that's easy to follow and understand. It can be applied in a variety of use cases such as lead generation, event registration, product recommendation, and so forth.
Similarly to the messaging app experience, for instance with a Facebook Messenger chatbot or WhatsApp bot, the conversation takes the center stage.
Creating a conversational landing page does a few important things:
- Grasps visitor's full attention;
- Forces them to engage in a conversation;
- Delivers information to the user instead of making the user search for it.
Why Bother Converting Your Landing Pages into Chatbots?
Does boosting your landing page conversion rates sound like a worthy reason?
I thought soā¦It becomes even more compelling if you consider the average website conversion rate of 2.35%. In other words, on average, for every one hundred visitors arriving on a traditional landing page, only two or three will ultimately convert.
Thatās bad news for anyone wanting to use a traditional landing page as the main online marketing or sales tool for their product or service. The sad thing is, when most site owners look to boost conversions, they go after the traditional conversion optimization strategies like testing new copy, calls to action, button placement, and graphics.
While the most common approach, itās hardly the most effective.
Some of these changes appear to increase conversions initially but the results are often short-lived. Eventually, the pageās rates return back to where they started.
When it comes to earning new leads and sales, short-term increases wonāt do it.
If only there were changes you could apply that make a real, long-term impact.
I think you know where I am going with thisā¦.Forget CTA buttons and white spaces! One of the best ways to eliminate distractions is to center your page around the element that contributes most directly to conversionsāa chatbot. For example, letās look at Buddy Nutrition chatbot that helps their potential customers build a personalized nutritional plan:
After the user clicks āLetās do it!ā the bot jumps directly into the process of collecting information by asking simple questions.
By making this conversation the sole focus of the page, the company makes the conversion process more engaging. Plus, it also makes it significantly easier to obtain the information potential customer came to collect.You are probably wondering if this really worksā¦The short answer is hell yeah!
How we know it really works AKA Landbotās āPenicillin momentā
Here at Landbot, we once launched a full-screen chatbot.By accident.It was intended to appear as a pop-up in the corner. BUT, due to a coding error, it blocked all of the other elements on the page.
After realizing our mistake, we had no illusions about the conversions that day ā You can imagine our surprise when the conversion rate jumped from 3% to 9.6%!
By getting rid of unnecessary elements, we were able to focus visor attention solely on the conversion process.
The good news is that since then, we perfected and polished Landbot. Today, Ladbot is an intuitive conversational landing page creator that enables you to create a fully functional chatbot in under 25 minutes making effective lead generation affordable and accessible to businesses of all sizes.
Remember, the conversion should be the most obvious and most engaging of a choice on your page.
Create a Conversational Landing Page Using a No-Code Chatbot Builder: Step-by-Step Guide
Putting together a chatbot landing page might seem like a complex and daunting task.
Fortunately, thatās not the case.Using one of the most user-friendly drag-and-drop builders, you can start converting your landing pages today!
1. Create Your Landbot Account
The first step to a great landing page is to build the chatbot conversation you want to grasp visitor attention and convert them into leads.
The easiest way to do this is with the Landbot chatbot builder since its visual interface lets you do so without writing a single line of code.
Naturally, there are other chatbot platforms available to marketers. However, most are designed to engage with users via a small chat window in the corner of the screen. While this type of bot can be effective in certain areas, itās not designed to replace an entire landing page.
Plus, most other chatbot platforms today are rather difficult to use for the average person. They tend to require a good bit of time and technical experience.
āThatās not the case with Landbot.Itās also worth noting that this approach to chatbot creation is less expensive than the majority of the other options youāll find.
So if you havenāt yet created your Landbot account, now is the time to do it!
2. Determine Your Chatbotās Goal and Create Your Workflow
Once you are all set up, you can get down to creating the chatbot you want to use on your landing page. However, before you get started building and editing workflows, itās important to know what, exactly, you want to accomplish.
Do you want your chatbot to generate leads? Announce a new product? Earn registrations for an event? Answer frequently asked questions?
For the best converting landing pages, your chatbot should be focused on just one goal per page. This way, you can focus on attracting traffic thatās at the right stage in the customer journey for this goal, and center the page around achieving it.
Then, once youāve determined what your goal is, you can either choose a template thatās built around that goal or start from scratch.
If this is your first chatbot, we recommend starting with a chatbot landing page template. This way, thereās no need to create custom workflows. All youāll need to do to āprogramā your bot is customize the built-in content to match your needs.
Alternatively, you can read our tutorial on how to write chatbot conversations that convert and can use our builder to create āconversationsā that are entirely unique to your site.Your workflow can be as simple or as complex as you want it to be. For example, the final product might look something like this:
And, as build your bot flow, remember that this is essentially the first draft.You can always update and add to it later - so thereās no need to aim for perfection on the first try.
3. Give Your Bot Some Personality
Once the conversation flow is done, itās time to give your bot some personality.
Chatbot best practices are all about a well thought out a conversational copy, content marketing, and design elements that are tailored to your brand. For example, the most common way to give your copy and content a personalized flair is by using Gifs and emoji.
A little bit of brand-appropriate entertainment is the best way to increase the chances visitors will stick around and follow through with the conversion process.
Of course, the approach you take should match your companyās existing voice and personality. If youāre a serious B2B brand, for example, puppy GIFs probably arenāt the right fit - but custom graphics and in-depth informational content might be.
Beyond that, you can also experiment with your landing page design and make your bot more visually interesting. Landbot landing page builder lets you customize design elements like the background graphic, header, and button and text colors.
This enables you to match your chatbot to the rest of your site and provide a more cohesive browsing customer experience.
4. Integrate Your Bot with Google Analytics
Ultimately, the goal of your updating and improving efforts is to create a landing page that boosts your conversion rates. Hence, itās important to be able to measure your chatbotās performance as soon as your launch it.
The best way to do this is to integrate your bot with Google Analytics so that you can easily monitor chatbot conversions alongside the other important landing page goals on your site.
Again, with Landbot, not a problem to set this up.
- Navigate to the Settings tab, and select āSEO & Trackingā from the left menu.
- Enter your Google Analytics tracking ID in the corresponding field.
- Determine which point during a chatbotās interaction with a user constitutes a conversion.
For instance, if your first two questions ask the visitor for their name and email address. You might choose to label the submission of these two pieces of information a conversion - even if that visitor doesnāt make it the rest of the way through your workflow.
On the other hand, if you only want to count users that make it all the way to the end, this is also a valid option.
Once youāve determined the most logical place for this distinction, you can add a Google Analytics Event to your workflow so that it will automatically reflect in your Analytics account.
For more information on tracking chatbot events with Google Analytics, check out our tutorial on the process here.
5. Create a Chatbot Landing Page
Finally, the last step in the process is embedding your chatbot into the landing page.Within the SHARE tab of the Landbot builder, select āEmbed into your websiteā from the left menu.
Select āFull pageā from the drop-down list of display options.
Then, youāll be given a chunk of code to copy and paste into the <body> a section of your page. If youāre comfortable editing basic HTML, you can do this within seconds.
Alternatively, you can click the āEmail these instructionsā button to send your code and implementation instructions to the developer who works on your site.Once this code has been added, your conversational landing page will be up and running - ready to start converting leads for your business.
What now?
Boosting landing page conversions is an important goal for just about every business website in existence. As demonstrated above, today, one of the best ways to design high converting landing pages is by integrating chatbots, a process much easier than most people realize.
With tools like Landbot, you can create, customize, embed, and launch chatbot landing pages within minutes. You can always check out website chatbot examples created by our clients for INSPIRATION.
So, what are you waiting for?Get started by creating your free Landbot account today!