So, you are curious to see some conversational landing page examples?
Well, you came to the right place!
Landing pages are one of the key tools of online marketing. They can make or break a deal. You want people driven to your landing page to take action, be it by requesting information, completing the signup or making a purchase.
And so, a well-crafted landing page design is kind of a big deal.
The issue with traditional landing pages is… well, they are static. Usually, the only engagement enticing element is a CTA button. It works OK but still, potential customers are usually stuck with the role of a passive observer.
So we had a look at a few pages created to support a specific campaign, offer or purpose and drive the conversion rates in a slightly different way – conversational way.
Before we go ahead, let’s look into what is a conversational landing page and how it works.
Conversational landing pages engage visitors through a chatbot-driven interaction. In other words, instead of a sales copy and a call-to-action button, prospects’ are greeted by a bot and are pulled straight into a conversation.
Chatbot-driven landing pages can be used to generate and qualify leads, personalize products, share content, curate information, collect webinar & newsletter subscriptions, etc.
One of the greatest advantages of this approach is that leads can actively participate in their journey. Furthermore, the turn-taking element grants them a certain level of control over the direction of that particular conversation.
It’s particularly powerful when you need to ask your prospects a series of questions in order to qualify them or to be able to make a personalized sale. Having a bot “screen” the lead and ask the basic questions in a fun and informal manner can save your sales team tons of time.
The web is drowning landing pages. Hence, sparking up a conversation can not only help you collect valuable data without compromising the quality of CX but also differentiate you from your competitors.
When Landbot (back then HelloUmi) first introduced (accidentally) its conversational landing page, we saw a 300% increase in conversions.
To give you a bit of inspiration, let’s have a look at a few creative conversational landing pages examples and use cases.
Buddy Nutrition sells highly personalized wellness and vitamin shots. So, without knowing quite a bit about you, they can’t sell you anything.
Would you bother to fill out an endless form with tens of super-personal questions? Just the thought of it sound annoying… So, they got creative and designed a conversational bot that asks all that needs to be answered in a safe space of a one-on-one conversation. Plus, to give you an idea of how many more questions await you, the virtual bottle on your left fills out the closer you get to the end!
Kudos Buddy Nutrition, you nailed it!
Clarence might be a virtual bear but he knows a lot about class action settlements!
This is a particularly clever use case of a landing page chatbot as many people get discouraged when it comes to anything law-related. Law is complex and confusing.
Clarence explains how the process of helping you to collect on a class action works, He does it in a simple conversational manner using graphics and some subtle humor here and there, leaving very little space for doubts.
To this day, Clarence engaged in over 200,000 chats!
With Clarence, transparency meets charm!
Milo of ArtFull Science (marketing and web design agency) is the perfect example of a conversation-fueled landing page driven by bot personality.
He “works” for Stephen and he doesn’t mind sharing his unfiltered opinions with anyone who is interested. He is quirky, he is witty, he is fun. Before you know it, you are pulled into his storytelling that by the time he is done with you are more than happy to give him your email (even if he didn’t offer you a gift in exchange!)
Milo, you rock!
Cubert bot represents is a conversational solution to a usually tiresome process of obtaining a quote to your old tech devices such as cell phones or laptops. Instead of calling or filling out a dreaded online form, potential customers can asses the value of their electronics in real-time by chatting with a bot.
Since the bot is rule-based, the users can enjoy faster service and a slightly gamified experience selecting button or picture options.
In a span of a few minutes, customers can obtain an objective quote resulting in more conversations and greater customer satisfaction. It’s straightforward, smooth and, most importantly, it works!
This conversational landing page example belongs to Trifinder, a service in the UK helping people find a variety of sporting events in their vicinity.
The bot is simple, straightforward and saves you a great deal of time looking through pages and pages of sporting events such as marathons, swims, and triathlons in different cities and regions around the UK.
Avero, a restaurant management software, created a bot named Max.
Max is a chef that helps business owners solve overtime issues in their restaurants. It not only helps the prospect asses their situation but also uses the opportunity to collect data and introduce them Avero features that could resolve the problems that are being discussed.
Potential customers walk away with interesting insight as well as some knowledge of Avero’s product.
No extensive reading, no filling out forms… Max gets straight to the point!
Kontor’s Office finder is a clean and purposeful conversational experience.
It’s basically an online form converted into something pleasant and appealing. With this simple conversational form, Kontor asked as many questions as was necessary for them to create a personalized list of suggestions for their prospective clients.
If that conversation was a form, it would have 7 fields! We all know that’s way too many. Through conversation Kontor finds out what they need to know, qualifying and scoring their client in the process.
Kontor takes lead generation to a whole new level!
Rocky Mountain College’s conversational landing page example is quite interesting as well.
They used this conversational marketing approach to reconnect with their alumni. The bot reminds them of their time as students and draws their attention to the importance of funding in education.
In a personal and non-pressuring way, the college offers alumni an opportunity to help by donating to their scholarship fund.
Visualist is a new visual bookmark organization app with an AI-driven search function that hopes to win over an audience of creatives. To build hype and generate early access requests, the company bet on conversational marketing to maximize their conversion.
It’s a fun way to get people interacting with your brand right rather than just have them click a button or fill out a form.
Static landing pages can be great, but making a great one costs both lots of effort and money… conversational pages, on the other hand, have a straightforward structure and an interactive nature that can drive your landing page conversions through the roof!
We sincerely hope you found some inspiration and ideas.
If you are curious about building your own conversational landing page, check out our step-by-step tutorial!