Using WhatsApp for marketing is no news.
Knowing how to do it efficiently, however, is a whole other matter.
Watch the video tutorial and follow the steps below to learn how to create, test and run WhatsApp campaigns with control and oversight at every step of the way.
Before getting started, complete the free registration process.
WhatsApp Playground allows you to test the API integration in a safe space from the perspective of the final user (even before applying for the official access).
Playground channels work on one line only, which means only the phone number you connected can send and respond to automated or live WhatsApp messages you send from the Landbot platform.
Marketing strategies and messaging intent changes from business to business. So, once you are done examining and testing our demo, you are free to delete the demo flow and start building your own.
It’s impossible to run a WhatsApp campaign or even send a message without a subscriber contact list.
Given the strict user protection rules imposed by WhatsApp, you can’t simply use telephone numbers you already have or obtain such a database from the third party. To be able to contact potential or existing customers via WhatsApp you need them to complete an opt-in process that follows and complies with these rules:
Landbot bot builder and messaging manager provides you with an intuitive no-code way of creating opt-ins, static and conversational.
Please Note: Since WhatsApp Playground is a closed testing channel, it does not support the option of collecting subscribers. To be able to move on from the free testing stage and create a subscriber opt-in you will need to apply and be approved for the official WhatsApp Business API. Find out more about the API application process or contact us at firstname.lastname@example.org
Static subscription CTA meets basic WhatsApp opt-in requirements collecting basic user data.
The conversational subscription process meets the basic opt-in requirements and allows you to collect additional data to further personalize and segment your WhatsApp campaign in the future.
WhatsApp marketing tutorial would not be complete if we didn’t show you how to efficiently launch and manage WhatsApp campaigns in practice.
Once your marketing campaign is active, you can review its performance by accessing it through your WhatsApp campaign list. You will be able to see how many: