How RoadSave Saves $1000 & Onboards 200 New Customers Per Day By Using Landbot
More than 1.35 million people are killed in car accidents worldwide each year, 14,000 of those in South Africa. 70% of the 11 million registered vehicles in South Africa are uninsured, which means that insurance is not a privilege, but a requirement to keep you on the road.
Roadsave is a multi-award-winning app that keeps you safe and secure on the road.
Johannesburg, South Africa 🇿🇦
+10,000
ICT, Automotive
.png)
%20(1).svg){kind=icon}
%20(1).png)
Considered one of the Top 3 Accenture's Most Innovative Companies in South Africa, Roadsave's mission is to provide South Africans with the best, most affordable resources and services in all things road-related.
Creating awareness about animal cruelty and improving engagement with prospective donors to improve leads
Challenge To Success
It all started with CrashDetech, a mobile application that could not only detect in real-time if a person was involved in a car crash and alert medical emergency response units with the exact location, but also provided an option to set up a medical history profile that would assist the ER team in providing the correct treatment.
Jaco Gerrits | CEO of RoadSave
Building top-notch software products is no longer enough as people want their apps to integrate with their workflows.
And though these products may have the functionality founders require when they first start their business, they will most likely need additional applications to provide the features they will require later on as their company grows.
Integrations add value to products, but they are only successful when saving time, increasing efficiency, and providing a frictionless experience.
Building Trust Doesn’t Happen Overnight
Brands looking to reinvigorate their image and positioning often recur to the use of characters because it allows them to create more trust to build stronger relationships with their customers, translating into a lower cost on conversion.
Research from the giant Ipsos shows us that ads featuring brand characters are 6x as likely to be higher performing. Consumers are more likely to remember the ad and to remember the brand.
The process of onboarding customers is vital to business success.
Companies must tailor a successful customer onboarding to the customer's specific goals. If it does not serve their particular needs, then products are not valuable.
When people feel empowered and confident whenever they choose to engage with brands, they are more likely to stick around or come back for more, and Jaco knows that pretty well,
.jpg)
.jpg)
.jpg)
.jpg)
Step 4 - Campaign assets submission, review & approval
%20(1).png)
%20(1).png)
CEO of RoadSave
Marketing Manager | Conversational Design
The Time To Get Personal
As stated in a study by Selligent Marketing Cloud, 74% of customers expect businesses to be treated as individuals, not members of some segments. Customers are increasingly expecting personalization at every point of their journey.
We all prefer doing business with brands we can relate to. Brands that understand who we are and what we’re going through. When customers get hyper-personalized experiences, companies immediately see the benefits. And Road Save is a clear example of this.
.jpg)
.png)
650$
.png){kind=icon}
What if…?
Customer onboarding is one of the most crucial steps as it establishes the tone for customers’ relationships with brands. Companies need to ask questions to learn more about customer’s workflows, expectations and deliver value right from the start. But even here, it’s not only what you ask but also how you ask that will make the difference.
Jaco Gerrits | CEO of RoadSave
Chatbots are changing the world, one chat at a time, and we're continuously developing features to help you save money, expand opportunities, and empower dreamers.
Don't stop at "what if...?" and check it for yourself!
%20(1).png)
.png){kind=icon}
