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How to Integrate Landbot Chatbot with your Softr Project

Illustrator: Adan Augusto
landbot softr integration

Please note that 'Variables' are now called 'Fields' in Landbot's platform.

Please note that 'Variables' are now called 'Fields' in Landbot's platform.

Chatbots have become popular over the past few years, being applied across different industries such as Customer Support, Marketing, Telecom, and Entertainment. Businesses use chatbot solutions to automate customer support processes, assist their employees in sales and lead generation, provide personal services, and so on. 

Softr makes it easy to integrate with chatbots or even build a website around one. As a fellow no-code platform, Landbot has been a popular choice among Softr users who have powered their web apps and websites with chatbots, and we’ve seen a number of such use cases. In this article, however, we are going to take a closer look at a specific example of building a nice tool with Landbot and Softr that’s been made to guide beginners through the no-code universe. And most importantly, we’ll walk you through the few simple steps of integrating Landbot with Softr, so that you’re able to build something awesome as well.

No-Code Guru

Nowadays, if you’re building something with no-code, it’s quite difficult to choose the right solution for your particular case, as there are so many different options in each category. No-Code Guru was built to address this very problem. It’s a website and a resource directory built with Softr that has a virtual assistant at its core. The virtual assistant is built with Landbot and, after being asked a few questions, comes up with the best set of no-code tools based on your needs. It’s a really simple but yet useful tool that can save you lots of time. The complete set of tools that the chatbot picks from is also available through a directory. So, for Katt, who’s the creator of No-Code Guru, Softr and Landbot were the perfect combination to achieve this—offer a no-code guru chatbot along with an appealing landing page and a comprehensive directory of tools.

“I wanted to have a proper landing page + have a resource directory. I chose Softr for the Airtable integration so the same Airtable base that feeds the chatbot could feed the resource direcory” — Katt Risen, Creator of No-Code Guru

If you’re wondering how you can create something like that yourself, continue reading, as next, we’re going to walk you through the steps involved.

Step 1: Building a Chatbot

As soon as you’re clear on what your chatbot is going to do, it’s time to actually build it. Fortunately, Landbot has lots of educational material and read-made templates to help you get started.

landbot chatbot templates
Landbot ready-made templates for different use cases

Step 2: Getting your Chatbot’s Embed Code

As soon as you have your chatbot ready, you can start sharing it. Since we are going to embed it in our Softr site, we’re going to navigate to the “Share” section of our chatbot and choose the “Embed” option. Other options will work as well, but we’re going to use the “Embed” option to achieve something similar to what No-Code Guru did.

“I first considered only building a directory with filters. But I wanted it to be more interactive. I was already familiar with Softr since 2020 as I used it to build some solutions at my daytime job. I learned about Landbot through the 100DONC community.” — Katt Risen, Creator of No-Code Guru

landbot chatbot embed code

Step 3: Applying the Code on Softr

Now you just need to apply the embed code on Softr using the Custom Code block. And you’re ready to go! Just publish your Softr app, and you’re done.

Of course, this is just an example to show you how things work, but if you take a little time to tweak your site design, you can have a nice-looking and playful interface just like No-Code Guru.

landbot softr integration

And there’s a lot more you can do. In the case of No-Code Guru, as soon as it was ready, Katt had a successful Product Hunt launch, and right now, she’s working on adding video tutorials for each use case and tool so that it becomes even easier for the users to start building. Another thing she’s been looking into is monetization. Since her tool already provides clear value to the users, it should be possible to find ways of earning from it as well to keep improving and expanding it.

Frequently Asked Questions about Landbot Pricing

What’s a Landbot chatbot template?

There are three ways to go about building a conversational app with Landbot:

1 - Do it all from scratch but still without coding

2 - Use only a few pre-made elements (bricks)

3 - Pick and customize a pre-designed template


There’s no need to reinvent a flow if our conversational experience designers already built a chatbot template for your use case. Before committing to a free sign up or a specific template, you can always use the preview function to try out the end-user experience. When you do load your chosen template, you’ll see the conversational flow all set up for you with guiding notes when needed.

All you have to do is customize the content inside the flow that’s already there. Edit the text, images, gifs, and links in the blocks so they fit your brand and product!

What’s the difference between a chat, a WhatsApp chat, and an AI chat?
  • A chat in Landbot represents a structured conversation between your bot and an end user, following a rule-based flow for web chatbots. It guides the user through specific tasks using buttons, keyword triggers, and decision trees with predetermined responses.

  • A WhatsApp chat in Landbot is a conversation between your bot and an end user on WhatsApp, following Meta’s messaging rules. When an end user messages your bot, a 24-hour window opens, allowing free responses, and the interaction counts as a WhatsApp chat in your Landbot plan. After 24 hours of inactivity, only pre-approved Message Templates can be sent, which you can manage directly in the Landbot platform.

  • AI chats incorporate AI functionalities, leveraging Landbot’s AI feature blocks or AI Assistants for lead generation, FAQs, or appointment booking. This enables the bot to understand intent and provide personalized, real-time responses instead of relying solely on predefined flows. AI chats are tracked and billed separately from regular chats and WhatsApp chats.

What is considered a “seat” in a Landbot plan?

A seat refers to a user license that grants an individual access to the Landbot platform under a specific account. Each seat allows one team member to log in, build, manage, and collaborate on chatbots. The number of seats included depends on your subscription plan, and additional seats can be purchased on all paid plans.

What subscription plans does Landbot offer?
  • Starter: Ideal for individuals and small businesses looking to create website chatbots effortlessly.

  • WhatsApp Starter: Perfect for small teams and businesses automating conversations across websites, Messenger, and WhatsApp.

  • Pro: Great for growing teams that need advanced features, automation, and integrations for website chatbots.

  • WhatsApp Pro: Best for businesses looking to scale customer interactions on WhatsApp with automation and rich messaging capabilities.

  • Business: Tailored for enterprises that require a fully customized chatbot solution with premium support and integrations for all channels.

How does the 14-day free trial work?

New sign-ups to the Landbot platform receive a 14-day free trial with access to all Landbot features and channels. After this period, the account is automatically downgraded to the Sandbox (Free) plan, which has certain limitations. You can upgrade to a paid plan should you wish to continue using Landbot’s premium features.

How is my subscription charged?

Your credit card is automatically charged at the start of each billing period. For monthly plans, the charge is processed on the first day of each new monthly cycle, while for annual plans, it occurs on the first day of the new yearly cycle.

Can I change my subscription plan later?

Yes, you can upgrade or downgrade your subscription plan anytime within the Landbot platform. Changes will be applied according to Landbot's billing policies.

How many chats are included in the Business Plan?

Our Business Plan is fully customizable to suit your needs, including the number of chats, seats, and WhatsApp Business Account numbers. Please reach out to our Sales team for a personalized quote tailored to your requirements.

What happens when I reach my plan's chats limit?

If you go over your paid plan’s chat limit, extra chats will be charged based on the chat type. Regular chats cost €0.05 per extra chat, while WhatsApp chats also cost €0.05 per chat plus Meta’s additional fee. AI chats are €0.10 per extra chat. Business plans have custom pricing for extra chats.

Are there any plans that only include WhatsApp?

No, all of our plans that include WhatsApp (WhatsApp Starter, WhatsApp Pro, and Business) also grant access to other channels, such as web, API, and Facebook Messenger. These additional channels are included in all WhatsApp plans.

Can I add more than one WhatsApp number to my account?

Yes, you can link multiple WhatsApp Business Account numbers to your Landbot account, but the number of WhatsApp Business Account numbers allowed depends on your plan.

What payment methods does Landbot accept?

We accept Visa, MasterCard, and American Express. Bank transfers are only available for Business plans.

What currency will I be billed in?

Subscriptions are billed in Euros (€) for most customers. However, customers in the following countries will be billed in US Dollars ($): Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, French Guiana, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Panama, Peru, Puerto Rico, the Dominican Republic, Suriname, Uruguay, the USA, and Venezuela.

Does Landbot use the official WhatsApp Business API? How does the application process work?

Yes! Landbot uses WhatsApp’s official API to integrate the most popular instant messaging app. The API offered by Facebook(Meta) is under constant improvement, the reliability is fantastic and generates a frictionless experience for your users and for your team. To review which type of enterprises, businesses and brands WhatsApp accepts at the moment, please read our WhatsApp API application guide.

Landbot’s onboarding team helps you in the application process. Once you sign up for Landbot’s WhatsApp solution, our team will ask you to submit the required information and initiate the application process on your behalf. The entire process usually lasts around 1-2 weeks, regardless of which provider you work with. We take utmost care to ensure each business we collaborate with has their application approved, managing the application process at every step of the way. However, ultimately, the final approval decision rests with WhatsApp.

Can I start building my bot before my WhatsApp API access is approved?

Landbot’s special WhatsApp Test environment feature allows you to build and test your WhatsApp bot before your API application gets approved.

This is possible because the testing channel is a closed one, and only allows communication between the Landbot interface and the phone number you associated with the test account. So you can already test your WhatsApp bot with your own phone, and have it ready to be published live to your users when the access is approved by WhatsApp.

Do you offer support resources on WhatsApp bot creation?

Yes, you have access to a large collection of support resources including WhatsApp guides, documentation and academy videos to help you get the most out of the WhatsApp chatbot builder and campaign manager. Listed below are some of the resources:

- How to Create a WhatsApp Bot: Step By Step Guide
- How to Create & Test your WhatsApp Chatbot: Video Guide
- Landbot Academy: WhatsApp

What is the WhatsApp opt-in and how does it work?

WhatsApp opt-in is the active consent users have to give you before you can contact them via WhatsApp. Opt-ins need to be done via a third-party channel. You can learn more about WhatsApp opt-ins and how they work here.