thinking…
NO-CODE AI AGENT & CHATBOT BUILDER

Build AI agents and chatbots for WhatsApp and your website — for sales, support, and bookings

Turn your Website into your bestSales Agent.
Landbot is an AI agent and chatbot that qualifies leads and books meetings 24/7 — built and deployed by you, no code.
On your site, in WhatsApp, anywhere.
GDPR
READY
SOC 2
AICPA
Meta
Partner
1B+
CONVERSATIONS
190+
COUNTRIES
12,000+
TEAMS
10+
YEARS · SINCE 2015
20+
SECTORS

4.7

Average rating across 680+ verified reviews

LOVED BY MARKETING TEAMS

Hundreds of teams. One thing they all say: it just converts.

★★★★★

★★★★★

5.0
“I've used Landbot for 4 years to collect sales and after-sales leads. Easy to use, and they keep improving the platform.”
VL
Vincent L.
Director · Marketing
★★★★★

★★★★★

4.5
“Very user-friendly, the dashboard is clear, and setting up the bot is completely intuitive.”
JA
Jordi A.
CMO · Insurance
★★★★★

★★★★★

4.5
“Very easy and visually appealing — we could clearly see the whole branching flow and test it as we went.”
RJ
Rishabh J.
Verified user
★★★★★

★★★★★

5.0

“A great alternative to a boring lead form — people love the conversational format, and the modern look of the bots is impressive.”
DD
Duane D.
CEO · Internet
★★★★★

★★★★★

4.0
“You can create chatbots that interact with customers easily, with nice designs and without programming skills.”
VG
Verónica G.
Verified user
★★★★★

★★★★★

5.0
“I've used Landbot for 4 years to collect sales and after-sales leads. Easy to use, and they keep improving the platform.”
VL
Vincent L.
Director · Marketing
★★★★★

★★★★★

4.5
“Very user-friendly, the dashboard is clear, and setting up the bot is completely intuitive.”
JA
Jordi A.
CMO · Insurance
★★★★★

★★★★★

4.5

“Very easy and visually appealing — we could clearly see the whole branching flow and test it as we went.”
RJ
Rishabh J.
Verified user
★★★★★
★★★★★
5.0
DD
Duane D.
CEO · Internet
“A great alternative to a boring lead form — people love the conversational format, and the modern look of the bots is impressive.”
★★★★★
★★★★★
4.0
VG
Verónica G.
Verified user
“You can create chatbots that interact with customers easily, with nice designs and without programming skills.”
★★★★★

★★★★★

5.0
“Easy to use, super simple to implement and to publish on our website.”
BT
Bruno T.
Digital Transformation · Automotive
★★★★★

★★★★★

4.5
“Ease of navigation and setup. A clean layout that always keeps you aware of where you are in the app.”
NS
Ngqiliyomzi S.
Verified user
★★★★★

★★★★★

4.0
“What I like most is how easy it is to build bots and save what users send — a fun alternative to research forms.”
JG
Joe G.
Founder · Marketing
★★★★★

★★★★★

4.5

“It's like a choose-your-own-adventure — you decide exactly what users can do, no AI complexity required.”
BD
Becky D.
Consultant · Marketing
★★★★★

★★★★★

4.5
“Landbot is really a fun tool to use.”
ST
Sunny T.
Founder · Marketing
★★★★★

★★★★★

4.5
“Easy to use, super simple to implement and to publish on our website.”
BT
Bruno T.
Digital Transformation · Automotive
★★★★★

★★★★★

4.5
“Ease of navigation and setup. A clean layout that always keeps you aware of where you are in the app.”
NS
Ngqiliyomzi S.
Verified user
★★★★★

★★★★★

4.0
“What I like most is how easy it is to build bots and save what users send — a fun alternative to research forms.”
JG
Joe G.
Founder · Marketing
★★★★★
★★★★★
4.5
BD
Becky D.
Consultant · Marketing
“It's like a choose-your-own-adventure — you decide exactly what users can do, no AI complexity required.”
★★★★★
★★★★★
4.5
ST
Sunny T.
Founder · Marketing
“Landbot is really a fun tool to use.”
Chatbot vs AI Agent

Structured like a chatbot.
Smart like an AI agent.

Most tools make you pick one. Landbot gives you both — the structured logic of a chatbot and the open-ended intelligence of an AI agent, in one platform.
Legacy chatbots
AI Agent builders
Landbot
Visual workflow builder
AI agent reasoning
Structured flows + AI flexibility
CRM context out-of-box
Partial
Dev required
Built for conversion
Accurate, grounded in your knowledge base
Partial
Time to first agent
Hours
Days / weeks
15 minutes
Requires an engineer
This is what an agentic website experience looks like. And it's what Landbot is built for.
WHY TEAMS CHOOSE LANDBOT

Why marketing and revenue teams choose Landbot

15
min

Ship your first AI agent in 15 minutes

Describe what you want in plain language and the AI Copilot builds the whole workflow — drag, drop, ship. Every template is trained on 100M+ real conversion conversations, so it converts from day one. No engineering ticket. No waiting.

100M+
conversations trained on
15 min
to first live agent
+
24/7 · REAL TIME

Never miss a qualified lead again

Your agent answers the moment a visitor arrives — day, night, weekends — on your site and on WhatsApp. No lead waits, no message goes cold, and hot ones reach sales in real time.

24/7
always answering
Seconds
to first reply
+
+

Every lead lands in your CRM automatically

Qualified leads flow straight into your stack — no copy-paste, no lost records. Connect HubSpot, Salesforce and 20+ tools natively, plus 500+ more via Zapier and n8n. Everything stays in sync, automatically.

20+
native integrations
500+
via Zapier & n8n
+
2–4×

More pipeline from the traffic you already have

No new ad budget required. Landbot turns the visitors you already pay for into booked, sales-ready conversations — and customers see measurable conversion lift within the first 60 days. Built for pipeline, not just chats.

60 days
to measurable lift
0
extra ad spend
+

You own it. Dev never has to touch it.

Marketing and revenue teams build, deploy and iterate on their own — no backlog, no sprint planning, no waiting on engineering. Change the flow and ship it in minutes.

0
dev tickets
minutes
to ship changes
+

Accurate, never invents.

Answers grounded in your knowledge base. Use rules for control, AI for flexibility — the hybrid that stays on topic.

0
invented answers
100%
grounded
+
SEE THE AI COPILOT

Don't take our word for it. See it in action.

See the AI Copilot turn a prompt into a working agent — start to finish.
A prompt typed in plain language — nothing else
The AI Copilot builds the full workflow automatically
A working agent, ready to publish
Build mine →
AI Copilot
Build me an agent that qualifies B2B leads and books a demo.
Building workflow…
1
Greet & capture intent
2
Score against CRM
3
Book demo & sync
TRY A FLOW
Generate leads on my website
Deflect support tickets
Qualify on WhatsApp
PICK YOUR USE CASE

Ready to start converting?

Run sales & support on WhatsApp

New leadBooked ✓
Reach the ones email and forms never do — qualify, follow up and support on WhatsApp Business.

Generate & qualify leads on your website

Looking for more qualified leads from my traffic?
On it — scoring every visitor now.
Capture, qualify and route inbound leads 24/7 — so your team focuses on conversations that convert.

Automate customer support at scale

AI Agent
Online now
Where's my order?
It's out for delivery — arriving today by 6pm 📦
Ticket resolved
Resolve FAQs, route complex cases, and hand off to human agents — without losing context.

Results from professionals like you

35%
“I've never built a chatbot faster than I have with Landbot.”
A. Benz
CEO, Lead Laundry
Read story →
350K
“It helped lower the requests backlog and reduced confusion for our clients.”
X. Godoy
CX & Automation Director, Hotelbeds
Read story →
−30%
“We have analytics that help us tell what is working and what is not.”
M. Almedia
CRM Marketing Manager, Emma
Read story →
90%
“With Landbot, we created simplicity out of complexity. Now every customer comes to the right destination within a minute.”
Stefan van Ballegooie
Conversion Specialist, Allianz Benelux
Read story →
−70%
“We estimate that we have reduced the number of manually handled messages by 70%.”
Javier Campos
CTO, CASFID
Read story →
+40%
“We wanted to provide our customers with a better conversion tool, something more than just a name and an email of a lead.”
Mattia Gnemmi
Co-founder, Conversational Design
Read story →

A new conversation runs through Landbot every second.

That's how we know what converts.

Frequently asked questions

Getting started
What is Landbot?

Landbot is a no-code platform that lets marketing and revenue teams build AI chatbots and AI agents for websites and WhatsApp — without writing code. Teams use Landbot to qualify leads automatically, automate customer support, and improve website conversion rates.

Do I need to know how to code?

No. Landbot is built for non-technical teams. You can build, deploy and iterate on your first AI agent in 15 minutes using the visual drag-and-drop builder or by describing what you want to the AI Copilot.

How long until my agent is live?

About 15 minutes. You describe what you want to the AI Copilot or drag the flow together visually, connect your channel, and publish — no engineering ticket required.

Product & accuracy
What’s the difference between an AI agent and a chatbot?

A chatbot follows a script. An AI agent understands intent, reasons within the flow you define, and acts — qualifying leads, booking meetings, updating your CRM — without improvising outside its guardrails.

How do you keep answers accurate?

Answers are grounded in your knowledge base, so the agent only responds with your own content. You use rules for control and AI for flexibility — the hybrid that stays on topic instead of improvising.

Can it hand off to a human agent?

Yes. When a case needs a person, the agent routes it to the right human with the full conversation context intact — the visitor never has to repeat themselves.

Channels & integrations
Which channels does Landbot support?

Landbot runs on your website and on WhatsApp Business. Native integrations with HubSpot, Salesforce, and 20+ more tools keep everything in sync.

Does it integrate with HubSpot and Salesforce?

Yes. Landbot has native two-way integrations with HubSpot and Salesforce, plus 20+ other tools, so qualified leads and conversation context land in your CRM automatically.

Pricing & data
Which plan is right for me?

It depends on your channels, volume, and use case — and most teams aren’t sure at first. Book a quick demo and we’ll map your setup and recommend the plan that fits.

How does Landbot use my conversation data?

Landbot uses aggregate behavioral patterns — not individual conversation content — to improve platform performance and template recommendations. Your conversation data is not sold or shared with third parties. For full details, see our Privacy Policy.

Generate & qualify leads on your website
Turn anonymous traffic into qualified pipeline. Landbot greets every visitor, asks the right questions, scores them against your CRM, and routes the hot ones to your team in real time.
Capture and qualify visitors 24/7
Score every lead with your CRM context
Route hot leads straight to your sales team
Lift conversion on the traffic you already have
🌐
Website visitor
live now
Looking for more qualified leads from my traffic?
On it — scored this visitor 92/100. Hot lead ✓
92
LEAD SCORE
Routed to Sales → CRM
+38% conversion
Automate customer support at scale
Deflect repetitive questions, resolve FAQs instantly, and hand complex cases to a human — with full context intact. Your team only touches what truly needs them.
Resolve FAQs instantly, around the clock
Route complex cases to the right agent
Seamless human handoff with full context
Cut manually handled messages dramatically
🎧
Support ticket
#4821
Where’s my order? 📦
Out for delivery — arriving today by 6pm 🚚
Resolved instantly — no agent
8
/10
tickets deflected automatically
🤝
2 escalated to a human — with full context
Zero seconds wait time
Run sales & support on WhatsApp
Meet customers where they already are — and reach the ones email and forms never do. Qualify, follow up and support on WhatsApp Business, automated end to end and synced with your CRM.
Qualify and follow up automatically
Run real conversations on WhatsApp Business
Sync every chat to your CRM
Keep the thread alive with smart reminders
🤖
Landbot
online
Qualified & reserved
Synced to your CRM
Smart reminder scheduled
98% open rate

CUSTOMER STORY

Agency

How Lead Laundry achieved a 35% conversion uplift with web chatbots

THE CHALLENGE

Inbound leads arrived unqualified, so the team spent hours sorting fits from noise before anyone could sell.

WHAT LANDBOT DID

A Landbot web chatbot qualifies every visitor in the conversation and passes only sales-ready leads to the team.

Start free →

I've never built a chatbot faster than I have with Landbot.

A. Benz

CEO, Lead Laundry

35%

increase in conversion rates

+50%

increase in lead quality

+$100M

generated for a client

CUSTOMER STORY

Agency

How Conversational Design achieves +40% lead conversion rates

THE CHALLENGE

Traditional lead forms captured a name and an email — and almost nothing about intent.

WHAT LANDBOT DID

Switching clients to Landbot turned each form into a conversation that qualifies as it collects.

Start free →

We wanted to provide our customers with a better conversion tool, something more than just a name and an email of a lead.

Mattia Gnemmi

Co-founder, Conversational Design

40%

lead conversion rate

20K

leads acquired in 1 year

3.37%

customer conversion rate

CUSTOMER STORY

Events & ticketing

How CASFID reduced customer service requests by 70%

THE CHALLENGE

Support agents were flooded with repetitive questions during peak event season.

WHAT LANDBOT DID

Landbot resolves the FAQs instantly and routes complex cases to a human with the full conversation attached.

Start free →

We estimate that we have reduced the number of manually handled messages by 70%.

Javier Campos

CTO, CASFID

−70%

drop in service requests

4.5/5

CSAT rating

24/7

service availability

CUSTOMER STORY

Insurance

How Allianz gets 90% positive reviews from their customers

THE CHALLENGE

A sprawling product catalogue meant customers struggled to reach the right policy or specialist.

WHAT LANDBOT DID

A Landbot agent asks a few smart questions and routes each visitor to the exact right destination in seconds.

Start free →

With Landbot, we created simplicity out of complexity. Now every customer comes to the right destination within a minute.

Stefan van Ballegooie

Conversion Specialist, Allianz Benelux

90%

positive customer reviews

CUSTOMER STORY

E-commerce

How Emma reduced cost per lead by 30%

THE CHALLENGE

Paid acquisition costs kept climbing while static forms gave the team little insight into what actually converted.

WHAT LANDBOT DID

A Landbot agent guides shoppers through the catalogue and reports on every step, so spend follows what works.

Start free →

We have analytics that help us tell what is working and what is not.

M. Almedia

CRM Marketing Manager, Emma

−30%

cost per lead

CUSTOMER STORY

Hospitality & travel

How Hotelbeds built a self-service WhatsApp response system in 4 weeks

THE CHALLENGE

A surge of travel disruption enquiries created a backlog no support team could clear by hand.

WHAT LANDBOT DID

A self-service WhatsApp flow answered the routine questions at scale and escalated only what needed a human.

Start free →

It helped lower the requests backlog and reduced confusion for our clients.

X. Godoy

CX & Automation Director, Hotelbeds

350,000

user queries answered

13,000

conversations handled

4 weeks

to launch

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