Chatbot Use Cases: What Can Chatbots DO?

Browse Landbot’s database of chatbot use cases to make the most of your conversational efforts.

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Customer Service Chatbot
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Marketing & Lead Generation

Build a frictionless support system.

57% of executives...

claim that chatbots enable them to provide personalized attention to customers.

Over 50% of consumers...

expect businesses to be open and available 24/7.

86% of consumers...

would choose interacting with a chatbot over filling in an online form.

One of the most rentable and results-driven chatbot use cases is their application in marketing and lead generation.

From replacement of static lead qualification forms to signups, quizzes, interactive surveys and competitions, chatbots not only boost conversion rates but also customer engagement. 


Leverage chatbots in assisting shoppers & closing transactions in real-time.

Chatbot powers don’t stop at promotion and data collection. They are proving to be the next big thing in sales, too.

Both rule-based or AI chatbots can be easily employed to help customers make bookings, recommend and find products as well as close transactions without the user ever leaving the conversation. 
57% of businesses...

that agree chatbots deliver large ROI with minimal effort.

By 2023, bots are...

projected to drive eCommerce transactions worth $122 billion.

47% of consumers...

are open to purchasing items through a bot.


Customer Service

Make support immediate and personal regardless of the size of your team.

Customer service is one of the most widely spread of all chatbot use-cases. Conversational assistants are particularly known for their ability to deal with routine frequently asked questions.

Even in cases when they are not able to resolve customer queries and support requests, they can serve as filters and sorting mechanisms that can not only answer questions but pass the more complex cases to the relevant customer service agents.
82% of service professionals...

working with bots reported increased first contact resolution

Bot+Agent handled queries...

reported the highest customer satisfaction score of 4.4 (out of 5)

37% of AI-bot-adoption...

leaders reported more than a 30% reduction in customer service costs.


HR & Internal Communication

Let your employees experience the same advantages as your customers.

Limiting chatbot use cases to brand-customer interactions would be a lost opportunity. Chatbots can assist your team as effectively as they can assist your customers.

Two of the most popular and efficient internal applications include using bots as information finders (e.g. retrieving internal documentation or accessing knowledge base) and levering them in HR or providing project support. 
71% of service organizations...

use AI bots to provide recommendations and guidance to agents

A 64% reduction cost...

per applicant was reported by a bot use case & a 80% increase in applications

37% decrease in questions...

and queries handled by HR staff after official HR chatbot deployment

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What is chatbot?

Chatbot is a software that communicates with users using a chat (messaging) interface mimicking natural conversation. Some chatbots are rule-based following “choose-your-own-adventure” pattern while others use elements of artificial intelligence such as NLP. 

Communicating with NLP chatbots is closer to normal human interactions as the bot analysis user’s natural language and offers answers based on that analysis. In other words, user has more control over the conversation.

Rule-based chatbots provide a more structured experience guiding users along pre-defined (decision-tree-like) path. Their greatest advantage lies in rich interface elements (buttons, carrousels) which make the experience conversational as well as interactive, more comfortable and visually appealing. 

Which type of bot works better depends largely on the chatbot use case. Sometimes, a combination of the two is the best choice.

What is a Landbot?

Landbot is a no-code chatbot builder and chat manager that allows you to create chatbots (rule-based or AI) without writing a single line of code for the web, WhatsApp, Facebook Messenger or any other channel with API. Furthermore, the built-in chat manager enables you to manage conversations from all channels under one roof. 

Is Landbot free?

You can sign up with Landbot for free and enjoy a free trial. Afterwards, you will be automatically switched to our free Sandbox plan.

However, it does come with feature limitations. For the best results, it’s best to consider one of our paid plans with very competitive prices. 

How long does it take to build a chatbot?

The concept to launch trajectory varies depending on the complexity of the projects. However, with Landbot’s no-code capabilities the production time can be minimised from weeks to days or hours. The simplest bots can be launched within minutes. Check out our customer stories, if you have doubts!

Do I need coding skills to be able to create a chatbot?

No you don’t. Landbot chatbot builder offers fully no-code functionalities allowing non-tech professionals such as marketers or customer support agents to build and maintain the bots themselves. 

Do you offer chatbot templates?

Yes, we do! While creating a chatbot from scratch is incredibly simple, you can speed up the process even more and use a pre-designed bot from our chatbot templates library. The templates offer a variety of use cases from marketing, product or service recommendation, customer support and HR. 

Can I use Landbot to build a chatbot for messaging apps?

Yes. Besides website chatbots, Landbot enables you to create assistants for WhatsApp, Facebook Messenger and any other channel or brand mobile app with API.

Can I modify the design of the bot to fit my brand?

If you are designing for the web, you have all the freedom you need in designing a visual experience that fits your brand.

Naturally, you won’t have the same free hand when it comes to messaging apps so there, the only voice of your brand image is the bot’s personality. 

What native integrations does Landbot offer?

You can easily connect your chatbot with the most popular tools on the market including Google Analytics, Google Sheets, Stripe, Mailchimp, Salesforce, Zendesk, Slack, Dialogflow, Calendly, SendGrid… or connect with any tool using the native Zapier integration.