Plastic pollution is one of the biggest problems facing our planet right now. And while major corporations still fail to address this crisis, some small companies lead the way forward in terms of environmental stewardship.
Soap, a Milan-based and first company selling 100% sustainable canned detergent.
Who says doing business and doing good can’t go together? Soap is unique in the sector and a rare case that includes people, planet, profit, and purpose in their business model.
We've listened many times to marketers saying that Facebook ads are the answer to traffic, clients, and sales, especially when you're new to the business. Marco Borsani, CEO and founder of Soap, wasn't an exception:
Valuable and educational content helps build authority. And when you have big-name competitors, you need to double your force to innovate and stay ahead of the curve.
Playing in such a big league as the soap and detergent industry where Henkel, P&G, or Unilever are the most prominent players, Marco knew he had to take a shift in mindset.
The right goals drive the right behavior. And with the right software in place, you can focus on providing what your customers need without relying on paid ads to get their attention.
However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business.
Studies show that 85% of them prefer to interact with companies via chatbots, and the truth is, when they're engaged in a conversation, they're less likely to bounce. Why is that, you may ask.
The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start,
Consumers are showing a willingness and propensity to spend but not purchase. They want experiences more than products.
According to a study conducted by San Francisco State University's Psychology Department, people enjoy greater well-being from life experiences and consider them better use of money.
For Marco, there are two main things about Landbot that exceeded his expectations,
In today's world, we are constantly bombarded with information, non-stop and all day.
To build relationships, you need to bring value and make a difference. And the key here is engagement - two-way, meaningful, and added-value conversations.
Conversations drive business. So, the question is: are you ready for this?