Trust is vital to building relationships, and meaningful conversations are an opportunity to build trust. Conversations may be the most powerful marketing tool in today's world. Conversational marketing is the new way to market.
Conversational Design, our 1st Certified Agency in Italy that helps companies grow with conversational marketing.
Mattia Gnemmi, co-founder of Conversational Design, knows it better than anyone: Many still don’t understand how to increase conversions with conversational marketing.
In previous years Mattia had focused on analytics and marketing automation, but his “very first client with conversational needs arrived in 2018”.
He tested several bot platforms and realized that most of them had limited user-bot interactions. Then, he was referred to Landbot by a friend. He loved it, discarded everything else, and completely switched to conversational marketing as a powerful alternative to web-based forms.
His customers had several pain points. These included a lack of useful analytics, poor web engagement, weak competitive advantage or high acquisition costs.
Mattia knew they were in need of a digital transformation and founded Conversational Design. They bet on chatbots to deliver value and provide their customers with a fresh way to convert more.
That seems like a decent strategy, for sure - but they needed to demonstrate how bots could engage & turn visitors into leads (for real).
With a small team and limited developer resources like most small and medium-sized enterprises (SMEs) that meant the crew at Conversational Design had to create lots of bots on their own. Therefore they needed a fast and easy way to build chatbots.
The party got started once they figured even the most complex of conversational solutions could be done without relying on highly-skilled, code-savvy developers.
Landbot’s intuitive features allowed each team member to apply their own expertise, whether it is designing conversations, customizing graphics or developing.
With a single chatbot conversation, bots gather a complete set of information whilst implementing an efficient lead-scoring and segmenting visitors based on the provided answers. This way Mattia provides his clients key insights about their visitors whilst directing them into the right nurture track with “little human effort”.
All without adding friction to the process.
Ever since making use of the powerful no-code builder, new benefits appeared - Mattia can now build projects for different use cases: Lead Generation, Customer Support, User Surveys, Reviews Management… For some of his customers, he also managed to double up conversion rates within two months after switching them to Landbot.
By building their own bots, Conversational Design has collected over 20,000 leads whilst effectively increasing customers' conversion rates. What they've achieved is quite remarkable, compared to the average landing page conversion rate of 2.35%.
Mattia and the team have also been able to reduce their own CPL by 200% and last year only, they made close to 1.5 million € in revenue for their customers. But probably the most relevant highlight is being able to produce chatbot lead conversion rates of over 40%.
If there’s something we can take away from Mattia is that having the freedom and advantage to perform agile marketing projects is key to grow. By removing developer dependencies and enabling marketing teams to build complex no-code chatbots, they can now execute marketing activities faster, with better results.
It's not about adding a bunch of different components to your website and expecting for them to convert visitors into leads right away. Conversational marketing isn't hard to implement.
The reason chatbots work above everything else is that they're aimed at increasing your conversion rate by providing web and mobile visitors an engaging experience that removes friction, and brings more interaction.
Wondering how conversations will help your business grow? If so, let us help you convert more leads today.
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