How CASFID Reduced Customer Service Requests by 70% And Boosted Satisfaction to 4.5 out of 5

For over a decade now, CASFID Group has provided event organizers and promoters with groundbreaking radio frequency identification systems technology.

4.5/5
CSAT RATINGS
24/7
CUSTOMER SERVICE AVAILABILITY
70%
DROP IN SERVICE REQUESTS
4.5/5
CSAT RATINGS
24/7
CUSTOMER SERVICE AVAILABILITY
70%
DROP IN SERVICE REQUESTS
landbot case study casfid
COMPANY

CASFID Group is a global provider of technology services for events. They specialize in radio frequency identification systems (RFID) and developing the most efficient solutions.

HEADQUARTERS

Valencia, Spain.

EMPLOYEES

32

INDUSTRY

Event Technology Services

AGENCY PARTNERS
4.5/5
CSAT RATINGS
24/7
CUSTOMER SERVICE AVAILABILITY
70%
DROP IN SERVICE REQUESTS
landbot case study casfid
COMPANY

CASFID Group is a global provider of technology services for events. They specialize in radio frequency identification systems (RFID) and developing the most efficient solutions.

HEADQUARTERS

Valencia, Spain.

EMPLOYEES

32

INDUSTRY

Event Technology Services

CASFID Group provides event organizers and promoters with tools to optimize their processes, ensure security and obtain real-time information about everything that happens at the event.

One of these tools is Enterticket, a ticketing platform to find and buy tickets for the best entertainment events in Spain.

Casfid's Enterticket's ticketing tool offers event organizers and promoters a host of features and real-time information on everything that happens with ticket sales, allowing total self-management of the event. It's one of the most complete platforms for ticket sales, helping to take events to the next level.

Currently, Enterticket sells over 1.5M tickets per year for more than 3,000 events, including festivals such as Mad Cool, Medusa Festival, tours like Robe or Melendi, and other cultural and leisure events such as DreamHack or Gamepolis.

landbot case study challenge
THE CHALLENGE

Creating awareness about animal cruelty and improving engagement with prospective donors to improve leads

Handling Customer Support Queries In The Events Industry During A Pandemic

Enterticket's Customer Assistance Center (CAU) helps ticket buyers with their questions and issues.

During the pandemic, many events have been postponed, others have been canceled, and many have moved from unnumbered to numbered seats.

The Email Catastrophe

The unprecedented changes in event dates & schedules led to an increase in the number and types of support requests coming into Enterticket's CAU via email.

In 2021, they sold over 1 million tickets through enterticket.es, and the CAU served more than 2,000 users.

landbot case study casfid

Therefore, at this point, they had one big challenge with 3 different branches.

  1. High Volume - Email was the primary channel used for requests, too many emails for the support team to handle.
  2. Incomplete and missing information - Unstructured data with no classification and bucketing. The email's subject was sometimes generic, which didn't help classify the request or prioritize it. At the same time, it did not always contain all the necessary data to solve the request.
  3. Back and forth with inefficient resolution - Some users who wanted to change the name of an entry would be asked for the old name and the new name (plus some verification data); users who wished for an invoice would be asked for the fiscal data, among other things.

Volume & Types of Queries Analysis: What To Do Before Cutting A Process

If you’re looking to improve the efficiency of a process, it's crucial to measure its current performance. That way, you'll have a benchmark that lets you know how much better it's going to be when the work is done, and you can also see how far you've come already.

Casfid's team knew they needed to understand what types and how many requests they were receiving.

casfid email subject landbot case study

They saw that 39% were return requests, 8% requested to change ticket data, 3% had lost the ticket or had not received it, 2% made a claim or asked about parental authorization, 1% requested an invoice.

On the other hand, 37% of the queries were made in response to the ticket email, 7% were emails "without a subject," and the remaining 3% were other queries.

The immediate challenge to improve team efficiency and customer happiness was clear — email management.

The amount of manually handled emails was excessive, and automating processes could bring a better experience to the user and reduce the team's burden.

landbot case study solution
THE SOLUTION

An All-Inclusive Tool for Customer Support

With all the data gathered, Javier and the team understood they had to automate their process, so users could request changes to their ticket data, request a refund, an invoice, or resend their tickets (if they could not find them).

By this time, the Casfid team knew what they would require for the solution. They’d want to ask for all the info necessary to solve each incident and have it automatically solved without human intervention, whenever possible. It would need to be easy to maintain and flexible so that when new requirements came in, they could easily be tackled and implemented.

We wanted the solution for our users to be easy to use and available 24/7. It would have to be secure and integrate with our website as well as the event promoters' website.

Over the recent years, we have seen a rise in support services leveraging technology. But on top of that, we also witnessed how new technologies helped companies solve specific problems and do things more effectively. It was time for the team at Casfid to find a comprehensive solution that could work for them, regardless of the problem they'd face.

Creating ‘Wow’ moments for customers is a must

Wow moments are the end goal of every customer conversation. But if you want to create a wow moment for your customers, you have to put yourself in their shoes — what will make them say any of the following:

🤩 "Wow! That was quick."

🤩  “Wow! That was helpful & informative.”

🤩  “Wow! That was easy.”

The Casfid team knew they needed to move quickly to get their product in front of customers as quickly as possible.

They explored a number of different tools but found that Landbot and Typeform could allow them to be very fast and publish the first version in one day.

Now, the question was: Which tool offered them 100% they needed?

How I met your chatbot

In the end, Javier and his team chose Landbot because it offered their users more interactivity and allowed for greater personalization based on how their customers were responding to each question. They also found that it was easier for the developers to integrate Landbot with their own ecosystem and Enterticket APIs, so it not only removed some roadblocks during development but made the process faster and easier. As Javier says:

We finally chose Landbot to give the user a much more interactive experience and that wow factor we were looking for.

With Landbot's visual builder, the team created different interaction paths: “I can't find my ticket,” “return a ticket,” “duplicate purchase,” “change ticket data,” “request invoice,” among others.

For those requests that could be resolved automatically, Landbot invoked Casfid's external Enterticket APIs (for example, to request the resubmission of a ticket.)

Requests that are resolved automatically are counted, and those that require attention from a team member are now fixed at the first interaction.

landbot whatsapp chat stars of africawhatsapp chat stars of africawhatsapp chat stars of africa landbot
whatsapp landbot stars of africa case studies
whatsapp landbot stars of africa case study chats
whatsapp stars of africa case study
WA Chatbot DisplayWA Chatbot DisplayWA Chatbot Display
WA Chatbot DisplayWA Chatbot DisplayWA Chatbot Display
WA Chatbot DisplayWA Chatbot Display
WA Chatbot DisplayWA Chatbot Display
WA Chatbot DisplayWA Chatbot Display
case study landbot convosight image 4case study landbot convosight image 1
case study landbot convosight image 4case study landbot convosight image 1
case study landbot convosight image 1case study landbot convosight image 2case study landbot convosight image 3
case study landbot convosight image 1case study landbot convosight image 2
case study landbot convosight image 3
Step 4 - Campaign assets submission, review & approval
case study landbot convosight image 9case study landbot convosight image 5case study landbot convosight image 6
case study landbot convosight image 7case study landbot convosight image 8
case study landbot convosight image 9case study landbot convosight image 5
case study landbot convosight image 6case study landbot convosight image 7
case study landbot convosight image 8
case study landbot convosight image 10case study landbot convosight image 11case study landbot convosight image 12
case study landbot convosight image 13case study landbot convosight image 14
case study landbot convosight image 10case study landbot convosight image 11
case study landbot convosight image 12case study landbot convosight image 7
case study landbot convosight image 14
case study landbot convosight image 1case study landbot convosight image 2case study landbot convosight image 3
WA Chatbot DisplayWA Chatbot DisplayWA Chatbot Display
whatsapp landbot stars of africa case studywhatsapp stars of africa landbot case studystars of africa landbot case study whatsapp
stars africa landbot case studystars of africa landbot case study
whatsapp landbot stars of africa case studies chats bot
whatsapp landbot stars of africa case study
whatsapp landbot stars of africa
chats whatsapp landbot stars of africa case study
whatsapp landbot stars of africa case study chats
whatsapp landbot stars of africa case study chat
chat whatsapp landbot stars of africa case study
whatsapp landbot stars of africa case study chat
landbot stars of africa case study whatsapp
whatsapp landbot stars of africa case study chatchat whatsapp landbot stars of africa case studywhatsapp landbot stars of africa case study chat
chat whatsapp landbot stars of africa case studywhatsapp landbot stars of africa case study chatlandbot stars of africa case study whatsapp
customer 3rd person
quote pink
My origins are in ecommerce where lead generation can be complex. Thanks to Landbot we achieved improvements of up to 400% in 3 months, with the same advertising expense.
Marco Borsani

CTO at Casfid

customer 2nd person
quote mark blue
Landbot allow us to go beyond the simple concept of chatbot or livechat and to provide to our customer and even to ourselves a complete and immersive conversational experience.
Lara Petraglia

Marketing Manager | Conversational Design

landbot case study results
THE RESULTS

With Landbot, more than 70% of customer queries are deflected to a response system that averages 4.5 out of 5 stars in customer satisfaction.

CSTA score casfid landbot case study

Going Full Steam Ahead With Chatbots

In an increasingly digital world, many companies are turning to chatbots to grow their businesses.

Chatbots can not only provide customers with quick answers to basic questions, but also help you sell your products more effectively than ever before.

Chatbots are a great way to reduce the cost of customer service while increasing customer satisfaction — in fact, they can do both simultaneously.

Delivering 24/7 service at a lower cost with higher efficiency

Landbot is helping Casfid collect more metrics and solve user requests faster. With all this new information, they're likely to implement new features and UX changes in enterticket.es to further minimize the number of queries and issues.

We estimate that we have reduced the number of manually handled messages by 70%.

Javier Campos | CTO - Casfid

This is how Enterticket's chatbot looks like when resolving incidents (mobile and desktop version:)

enterticket assistant landbot case study

When a delightful user experience significantly increases customer satisfaction

Finally, Javier and his team have incorporated a review system to measure service quality at the end of the process.

They are currently at +4.5 out of 5.

landbot builder question rating casfid case study

Automation isn't always enough

In the front end, Enterticket's clients interact with Landbot. This is a smooth and seamless experience for them, thanks to Landbot's conversational interface and ability to help people find quick resolutions to their problems.

But what about incidents that can't be resolved automatically?

If there’s no way to solve them automatically, and when there’s a need for human intervention, the Casfid team works with the same tools: Landbot connects to them via email, so the integration is immediate.

Here is an example of an email sent by the bot to their team, with all the necessary data previously collected by Landbot:

casfid case study email sent by bot landbot

Every business knows the importance of having automation in place. You can't be everywhere at once, and you want to offer the best service possible while keeping your costs low. But a lot of times, that's not enough — you also need to make sure there's a human component to what you're doing.

CAMPAIGN TYPE
Conversational Design Bot-Powered eCommerce Campaign for an aluminum planter manufacturer.
Conversational Design Graphic
RESULTS
Close to 5,000 chats with 40%+ conversion to lead and a CPL of 1.71€.
CAMPAIGN TYPE
Own Conversational Design Bot-Powered Facebook Campaign.
Conversational Design Graphic
RESULTS
Over 64% lead conversion with 345 completed chats out of 536, with a CPL of 2.44$.
CAMPAIGN TYPE
Landbot on a full landing page + integration with Active Campaign for the email marketing campaign.
SOAP Graphic
RESULTS
From 6665 emails sent, the open email rate was 73.64%, and 61.97% of clicks.
CAMPAIGN TYPE
Levels of engagement - email marketing campaign
SOAP Graphic
RESULTS
In red, the number of opened emails are the biggest slice of the pie chart.
LEADS GENERATED
Number of leads acquired using a standard landing page VS using Landbot for lead generation.
552
😑 Landing Page
3588
🏆 Landbot
4000
3000
2000
1000
500
0
RESULTS
552 leads acquired with a landing page VS 3,588 leads using Landbot.
COST PER LEAD (CPL)
Cost per lead results when using a landing page instead of using Landbot.
Landing Page 😒
CPL of over
650$
Landbot 🚀
CPL below 400$
RESULTS
CPL of over 650$ when using a landing page VS less than 400$ with Landbot.
landbot logo white
GROWTH WITH LANDBOT

Personalizing & streamlining experiences for customers, employees, and everyone in between

We all know how important it is to move quickly in the digital age. If we can't keep up with our customers' needs, they'll go elsewhere.

That's why Casfid has been looking for solutions that help them develop fast and adapt to their users' needs.

After quantifying their main challenges, Casfid found that a no-code solution like Landbot was valid in many cases. It allowed them to develop quick solutions without killing development team hours and to validate an idea quickly, with real users.

How Casfid is using Landbot is just the tip of the iceberg. They have a vision and are working to implement it.

In pre-sales, Casfid is hoping to have Landbot clarify anything before having people buy the tickets. This will give them further insight into what people are looking for and provide even better customer service.

Casfid is also testing on internal use, communication between departments, and more. This will help them streamline their operations, freeing up space for more creative endeavors.

Wondering what it's like to be at the forefront of a technological revolution? The team at Casfid is living that dream every day, and we're excited to see what the future holds.