In the tech world, many things have become the "next big thing." However, one particular thing has become the "next big thing," and that is crowdfunding.
Arora Project, is a Miami-based growth marketing agency focused on scaling high-growth ventures
Miami, FL, USA 🇺🇸
Welcome to a new crowdfunding era. Crowdfunding 2.0 aka Equity Crowdfunding.
The recent years have seen a revolution in this sector, as it has helped create a world where companies can get funding directly from people instead of VCs and banks.
Equity Crowdfunding means that anyone interested in investing in a business can buy a stake through crowdfunding. This method takes advantage of the unique features of a crowdfunding, such as offering an ROI ( return on investment ), trust, and ownership to investors.
As a marketing agency, our primary focus is to help businesses raise equity. However, there's so much involved in this, and it can be very demanding. A successful crowdfunding campaign requires meticulous planning, clever allocation of resources, and consistent execution.
As a serial entrepreneur with a net worth of $4 billion, Mark Cuban is a man who knows a thing or two about business. He's been a venture capitalist, a keynote speaker, and the Dallas Mavericks owner, among other ventures. In addition, Cuban has been an active angel investor for 20 years and is a well-known supporter of equity crowdfunding.
We work with really big companies that have different "shark tanks" in them, like Kevin Harrington and Mark Cuban. One of these is a lead gen company where we were running such high spending and working extremely hard to find even a small conversion rate. So we're testing headlines, different types of landing pages, just to increase the conversion rate by as much as we could because whatever we would increase at those large spends would make a drastic difference.
As a marketer, you always want more traffic for your website. You want more people to sign up for your newsletter. You want more people to buy your products. But what if you've been working on getting more leads, and your conversion rates haven't improved?
The problem isn't that you're not getting enough leads; it's that you're not converting enough leads into customers. That's where the quality vs. quantity argument comes into play.
It's not about the number of leads you have but the quality of leads you have.
The marketers' burden: a never-ending quest for more high-quality leads.
But what if we could turn the tables? What if we could put the onus on potential customers and let them come to us?
Marketing automation has become one of the best ways for marketers to scale their efforts and achieve higher ROI by helping businesses work more efficiently.
That's the idea behind it, and that's why it became key to generating high-quality leads with more relevant data.
In other words, they can tailor the marketing strategy to the lead, not the other way around.
The ability to automate everything and continuously A/B test to have very clean and detailed insights on the drop-off points it's been very helpful to rework our copy and improve our conversions as well
Automation is all the rage these days, mainly because they allow marketing and sales teams to focus on the strategy and creative aspects rather than the tedious, repetitive tasks that take up so much time.
Besides this, it's the best method to improve the customer journey, measure their behavior, and increase conversion rates.
Still, as Mark Cuban mentioned in 2017's SXSW Conference, we are "going through a process where software will automate software, and automation will automate automation."
Landbot allowed us to automate our processes much better, which has been helping us keep our prospects engaged and, at the same time, drastically increased our lead quality.
Today, marketing automation has become an integral part of any marketing strategy, and not just for marketing departments.
Marketing automation is the present and future of businesses.
Be here now. Try Landbot today.