How Arora Project tripled their leads from Google Ads and slashed CPL by 30% with Landbot

In the tech world, many things have become the "next big thing." However, one particular thing has become the "next big thing," and that is crowdfunding.

30%
COST PER LEAD DECREASE
40%
INCREASE IN LEADS ACQUIRED
30%
COST PER LEAD DECREASE
40%
INCREASE IN LEADS ACQUIRED
landbot case study arora project
COMPANY

Arora Project, is a Miami-based growth marketing agency focused on scaling high-growth ventures.

HEADQUARTERS

Miami, FL, USA 🇺🇸

EMPLOYEES

23

INDUSTRY

Marketing Agency

AGENCY PARTNERS
30%
COST PER LEAD DECREASE
40%
INCREASE IN LEADS ACQUIRED
landbot case study arora project
COMPANY

Arora Project, is a Miami-based growth marketing agency focused on scaling high-growth ventures.

HEADQUARTERS

Miami, FL, USA 🇺🇸

EMPLOYEES

23

INDUSTRY

Marketing Agency

Welcome to a new crowdfunding era. Crowdfunding 2.0 aka Equity Crowdfunding.

The recent years have seen a revolution in this sector, as it has helped create a world where companies can get funding directly from people instead of VCs and banks.

landbot case study challenge
THE CHALLENGE

Going Big

Equity Crowdfunding means that anyone interested in investing in a business can buy a stake through crowdfunding. This method takes advantage of the unique features of a crowdfunding, such as offering an ROI ( return on investment ), trust, and ownership to investors.

As a marketing agency, our primary focus is to help businesses raise equity. However, there's so much involved in this, and it can be very demanding. A successful crowdfunding campaign requires meticulous planning, clever allocation of resources, and consistent execution.

Jose Renteria | Director of Advertising, at Arora Project

As a serial entrepreneur with a net worth of $4 billion, Mark Cuban is a man who knows a thing or two about business. He's been a venture capitalist, a keynote speaker, and the Dallas Mavericks owner, among other ventures. In addition, Cuban has been an active angel investor for 20 years and is a well-known supporter of equity crowdfunding.

We work with really big companies that have different "shark tanks" in them, like Kevin Harrington and Mark Cuban. One of these is a lead gen company where we were running such high spending and working extremely hard to find even a small conversion rate. So we're testing headlines, different types of landing pages, just to increase the conversion rate by as much as we could because whatever we would increase at those large spends would make a drastic difference.


landbot case study arora project
landbot case study arora project
landbot case study solution
THE SOLUTION

Quantity Vs. Quality

As a marketer, you always want more traffic for your website. You want more people to sign up for your newsletter. You want more people to buy your products. But what if you've been working on getting more leads, and your conversion rates haven't improved?

The problem isn't that you're not getting enough leads; it's that you're not converting enough leads into customers. That's where the quality vs. quantity argument comes into play.

It's not about the number of leads you have but the quality of leads you have.

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The marketers' burden: a never-ending quest for more high-quality leads.

But what if we could turn the tables? What if we could put the onus on potential customers and let them come to us?

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Step 4 - Campaign assets submission, review & approval
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customer 3rd person
quote pink
My origins are in ecommerce where lead generation can be complex. Thanks to Landbot we achieved improvements of up to 400% in 3 months, with the same advertising expense.
Marco Borsani

Director of Advertising at Arora Project

customer 2nd person
quote mark blue
Landbot allow us to go beyond the simple concept of chatbot or livechat and to provide to our customer and even to ourselves a complete and immersive conversational experience.
Lara Petraglia

Marketing Manager | Conversational Design

landbot case study results
THE RESULTS

Automate to Innovate

Consumers are showing a willingness and propensity to spend but not purchase. They want experiences more than products.

According to a study conducted by San Francisco State University's Psychology Department, people enjoy greater well-being from life experiences and consider them better use of money.

The ability to automate everything and continuously A/B test to have very clean and detailed insights on the drop-off points it's been very helpful to rework our copy and improve our conversions as well

Nirmal Khimani | Director of Strategy for Lead Generation, at Arora Project

Automation is all the rage these days, mainly because they allow marketing and sales teams to focus on the strategy and creative aspects rather than the tedious, repetitive tasks that take up so much time.

Besides this, it's the best method to improve the customer journey, measure their behavior, and increase conversion rates.

CAMPAIGN TYPE
Conversational Design Bot-Powered eCommerce Campaign for an aluminum planter manufacturer.
Conversational Design Graphic
RESULTS
Close to 5,000 chats with 40%+ conversion to lead and a CPL of 1.71€.
CAMPAIGN TYPE
Own Conversational Design Bot-Powered Facebook Campaign.
Conversational Design Graphic
RESULTS
Over 64% lead conversion with 345 completed chats out of 536, with a CPL of 2.44$.
CAMPAIGN TYPE
Landbot on a full landing page + integration with Active Campaign for the email marketing campaign.
SOAP Graphic
RESULTS
From 6665 emails sent, the open email rate was 73.64%, and 61.97% of clicks.
CAMPAIGN TYPE
Levels of engagement - email marketing campaign
SOAP Graphic
RESULTS
In red, the number of opened emails are the biggest slice of the pie chart.
LEADS GENERATED
Number of leads acquired using a standard landing page VS using Landbot for lead generation.
552
😑 Landing Page
3588
🏆 Landbot
4000
3000
2000
1000
500
0
RESULTS
552 leads acquired with a landing page VS 3,588 leads using Landbot.
COST PER LEAD (CPL)
Cost per lead results when using a landing page instead of using Landbot.
Landing Page 😒
CPL of over
650$
Landbot 🚀
CPL below 400$
RESULTS
CPL of over 650$ when using a landing page VS less than 400$ with Landbot.
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GROWTH WITH LANDBOT

Be Here Now

Still, as Mark Cuban mentioned in 2017's SXSW Conference, we are "going through a process where software will automate software, and automation will automate automation."

Landbot allowed us to automate our processes much better, which has been helping us keep our prospects engaged and, at the same time, drastically increased our lead quality.

Jose Renteria | Director of Advertising, at Arora Project

Today, marketing automation has become an integral part of any marketing strategy, and not just for marketing departments.

Marketing automation is the present and future of businesses.

Be here now. Try Landbot today.