In the tech world, many things have become the "next big thing." However, one particular thing has become the "next big thing," and that is crowdfunding.
Arora Project is a Miami-based growth marketing agency focused on scaling high-growth ventures
Miami, FL, USA 🇺🇸
Welcome to a new crowdfunding era. Crowdfunding 2.0 aka Equity Crowdfunding.
The recent years have seen a revolution in this sector, as it has helped create a world where companies can get funding directly from people instead of VCs and banks.
Equity Crowdfunding means that anyone interested in investing in a business can buy a stake through crowdfunding. This method takes advantage of the unique features of a crowdfunding, such as offering an ROI ( return on investment ), trust, and ownership to investors.
As a serial entrepreneur with a net worth of $4 billion, Mark Cuban is a man who knows a thing or two about business. He's been a venture capitalist, a keynote speaker, and the Dallas Mavericks owner, among other ventures. In addition, Cuban has been an active angel investor for 20 years and is a well-known supporter of equity crowdfunding.
As a marketer, you always want more traffic for your website. You want more people to sign up for your newsletter. You want more people to buy your products. But what if you've been working on getting more leads, and your conversion rates haven't improved?
The problem isn't that you're not getting enough leads; it's that you're not converting enough leads into customers. That's where the quality vs. quantity argument comes into play.
It's not about the number of leads you have but the quality of leads you have.
The marketers' burden: a never-ending quest for more high-quality leads.
But what if we could turn the tables? What if we could put the onus on potential customers and let them come to us?
Marketing automation has become one of the best ways for marketers to scale their efforts and achieve higher ROI by helping businesses work more efficiently.
That's the idea behind it, and that's why it became key to generating high-quality leads with more relevant data.
In other words, they can tailor the marketing strategy to the lead, not the other way around.
Automation is all the rage these days, mainly because they allow marketing and sales teams to focus on the strategy and creative aspects rather than the tedious, repetitive tasks that take up so much time.
Besides this, it's the best method to improve the customer journey, measure their behavior, and increase conversion rates.
Still, as Mark Cuban mentioned in 2017's SXSW Conference, we are "going through a process where software will automate software, and automation will automate automation."
Today, marketing automation has become an integral part of any marketing strategy, and not just for marketing departments.
Marketing automation is the present and future of businesses.
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