WhatsApp App vs API

This video will help you understand the differences between WhatsApp Business App and WhatsApp Business API, including setting them up, sending messages, automation, campaigns, and pricing.

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This video is a comprehensive guide to help businesses understand the differences between the two different types of WhatsApp solutions: WhatsApp Business App and WhatsApp Business API. It will cover topics such as setting up the two different solutions, sending messages, automation, campaigns, and pricing.

Firstly, the video will provide a brief overview of the basic differences between the two WhatsApp Business solutions. The WhatsApp Business App is free and designed for small local businesses, while the WhatsApp Business API is intended for medium to large companies with high messaging demands or a need to export data and integrate with other channels.The video will then delve deeper into the differences between setting up these two solutions. Setting up WhatsApp Business App is easy, while the WhatsApp Business API requires company information for WhatsApp to review, and there is an approval process involved.

The video will also explain the differences in sending messages with these two solutions. While the WhatsApp Business App lets you send unlimited messages with no restrictions on content, the API has restrictions on the messages you can send. After 24 hours of user-initiated conversations, only template messages can be sent to users, and these messages must be submitted to WhatsApp for approval.

Furthermore, the WhatsApp Business App will cover the automation such as greeting messages, away messages, and quick replies. For more advanced automations like chatbots, the WhatsApp Business API is required.Additionally, the video will discuss the differences in sending campaigns, where the WhatsApp Business App lets you send to a maximum of 256 contacts at a time, while the API allows you to send template messages to all subscribers who have given permission to receive proactive messages from your business.

Lastly, the video will provide insights into the pricing of both solutions, where WhatsApp Business App is free, and the pricing of the WhatsApp Business API varies depending on the provider.Overall, this video is a valuable resource for businesses looking to use WhatsApp for their business needs, and it aims to provide a comprehensive understanding of the differences between the two WhatsApp solutions.

0:00 Intro

0:12 Sections

0:35 App vs API

1:49 Setup

2:42 Messaging

4:04 Automation

4:26 Campaigns

4:51 Pricing

5:17 Outro

Key takeaways

  • WhatsApp Business App vs API
  • Pricing
  • WhatsApp Business App vs API
Pricing