Plans that scale when you do.
Choose your plan
Free
To explore and build your first agent, free.- ✓1 seat
- ✓Full builder & templates
- ✓Try WhatsApp with our test number
Starter
For small teams launching their first agent.- Everything in Free, plus:
- ✓2 seats
- ✓Basic Integrations — Mailchimp, Segment & others
- ✓Basic Power-ups — File uploads & more
- —Remove Landbot branding — from Professional
- —WhatsApp with your own number — from Professional
Professional
For growing teams scaling chats.- Everything in Starter, plus:
- ✓3 seats
- ✓No Landbot branding
- ✓Essential Integrations — HubSpot, Airtable, Webhooks & more
- ✓Live Chat Support
Business
For organizations with custom volume, security and support needs.- Everything in Professional, plus:
- ✓1 WhatsApp number included
- ✓From 5 seats
- ✓Dedicated support
- ✓Uptime SLA
Agent Studio
We design, launch, optimize and maintain custom AI agents for you. You take the copilot seat while our team of experts maximize your ROI.
Who already trusts Landbot
35%increase in conversion“I’ve never built a chatbot faster than I have with Landbot.”
A. BenzCEO, Lead Laundry
−70%manually handled messages“We estimate that we have reduced the number of manually handled messages by 70%.”
Javier CamposCTO, CASFID
−30%cost per lead“We have analytics that help us tell what is working and what is not.”
M. AlmediaCRM Marketing Manager, Emma
%20(1).png){kind=logo}
%20(1).png){kind=logo}
You'll know what you'll pay. Always.
You have a fixed base price and, if you go over one month, an extra-chat price you already know. Nothing shows up on the invoice for the first time: here are the three rules.
Compare all plans
Organized by what you want to achieve, not by technical categories.
Prices before tax.
The questions that will decide your purchase
Everything people ask us before they pay — answered here, no fine print.
Talk to our team →What's the difference between a Landbot chat, a WhatsApp conversation, and an AI chat?
• A Landbot chat is a structured conversation between your bot and an end user, following a rule-based flow. To interact with a bot, a user starts a session through specific actions such as clicking buttons, using keywords, or interacting with triggers and decision points with predefined responses. • A WhatsApp conversation follows Meta’s messaging rules. When an end user sends your bot a message, a 24-hour messaging window opens, during which you can exchange messages freely. After 24 hours of inactivity, only pre-approved Message Templates can be sent, which may incur additional charges. • AI chats are handled fully or partially by AI agents. This allows your bot to understand user intent and provide personalised, real-time responses rather than relying solely on a predefined flow. AI chats are tracked and billed separately from WhatsApp and Landbot chats.
What happens when my 14-day trial ends?
You're automatically moved to Free, the free plan. No charge — we don't ask for a card to try it. Your agents and your data stay put.
Which currency do I pay in, and can I change or cancel?
In euros if you bill from the EU and in dollars everywhere else — we detect it automatically. And you can upgrade, downgrade or cancel in two clicks from your account, no retention calls. Annual billing comes with 20% off.
Am I locked into a 12-month contract?
No. Monthly plans are month to month and you cancel whenever you want. The annual plan is a 12-month commitment only because it carries the 20% discount — your choice, never a requirement to use WhatsApp or any other channel.
Do you use my chats to train AI? Are you GDPR compliant?
Your chats aren't used to train models and aren't sold to third parties. We're a European platform with GDPR, SOC 2 and a DPA available on request.
Which AI model do you use, and how do you stop it inventing answers?
Answers are grounded in your own knowledge base, not in what the model thinks it remembers. And you can combine button-based flows for the critical paths with AI only where it helps — the hybrid that keeps you in control. All included, on every plan.
Are human handoff and integrations included?
Handing a chat to a person with full context is included from Starter, with a shared inbox for your team (each person uses a seat). HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets and webhooks are in Professional and up.
I can't build it myself. Do you build it for me?
Yes: with Agent Studio our team designs, builds and runs your agent — and then hands it over for you to maintain if you want. It's included in Business and available as a service on any plan.
Start free. Grow when your bot does.
14-day trial with everything included. When it ends, you move to the Free plan: free forever, no card.
No credit card · 14-day trial · Cancel anytime
%20(1).avif)
%20(1).avif)
