A podcast for Revenue Leaders seeking to turn everyday interactions into conversational experiences with the help of AI.

Turning Touchpoints Into Touchstones: Revenue Attribution in B2B

Why tracing touchpoints supports sustainable success

How many attribution initiatives are too many or too few

How to implement an attribution model that supports sales and marketing teams

Featured Episodes

with Laura Erdem

100DaysOfNoCode

with Max Haining

with Zahra Jivá

with Cris Villar

Sun West Mortgage Company, Inc.

with Pavan Agarwal

Profit Pillars

with Jeff Sauer

Author & Sales Expert

Marketing Millennials

Positioning Expert

Breaking B2B

Supermetrics

The Word Man

WordPress.com

Growth Sprints

A podcast for innovative marketing makers seeking actionable and tactical knowledge from the experience of their peers.

LATEST EPISODE

Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage

How to generate and validate content ideas effectively

How to relate content to business value without killing creativity

Permissionless co-marketing, FitBit ideas generator & other content success stories

Featured Episodes

100DaysOfNoCode

Sun West Mortgage Company, Inc.

Profit Pillars

Marketing Millennials

Positioning Expert

Breaking B2B

Alpha Marketer

Supermetrics

The Word Man

WordPress.com

Growth Sprints

Featured Episodes

with Laura Erdem

with Max Haining

with Zahra Jivá

with Cris Villar

A podcast for Revenue Leaders seeking to turn everyday interactions into conversational experiences with the help of AI.

Turning Touchpoints Into Touchstones: Revenue Attribution in B2B

with Laura Erdem

Laura Erdem

Listen to the full Episode

Featured Episodes

Laura Erdem

Turning Touchpoints Into Touchstones: Revenue Attribution in B2B

Max Haining

No Coding Skills, No Problem: Navigating AI Tech for Non-Techies with Max Haining

Zahra Jivá

The Lead Quality Advantage: Fueling Sales Team Efficiency with Zahra Jivá

Cris Villar

Meet the Voices of Landbot: Co-Founders Edition

Pavan Agarwal

Beyond Bricks and Mortar: AI's Transformative Impact on Real Estate

Jeff Sauer

High Touch, Low Touch, Human Touch: Qualifying Leads with Jeff Sauer

Yurii Veremchuk

Hope This Email Leaves You Engaged: Sales Outreach

Jeff Kirchick

Authentic Selling vs. AI: Can Revenue Leaders Balance Both?

Jiaqi Pan & Rachel Kreis

Re-Introducing: Ungated Conversations

Amanda Natividad

Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda Natividad

Rui Nunes

You’ve Got Email — Email Marketing Done Right

Gaetano DiNardi

Confessions of an Ex-B2B Marketer — Breaking Bad Habits

Daniel Murray

Marketing to Marketers — Growing an Audience on LinkedIn

Diane Wiredu

How to Build a Messaging Playbook — Finding Your Voice

Todd Clouser

Lights, Camera, Call to Action - TikTok & YouTube for B2B Marketing with Todd Clouser

April Dunford

Position Yourself to Win - Defining Your Value with April Dunford

Sam Dunning

Your Best Salesperson — Building Websites that Get Results with Sam Dunning

James Gregson

LEGO’s Success Brick by Brick — Building a Brand to be Loved with James Gregson

Michelle Goodall

Cracking the Community Game — Community-Led Growth with Michelle Goodall

Edward Ford

From Product-Led to Sales-Assisted — Super Growth with Edward Ford

Olga Andrienko

Humanizing your B2B Brand — Social Media Strategy with Olga Andrienko

Peep Laja

Finding Your Place in the Market — Messaging and Differentiation with Peep Laja

Dave Harland

Becoming The Word Man — Lessons in Copywriting with Dave Harland

Mark Huber

Not Another Virtual Event — The DEMAND Success Story with Mark Huber

Phil Gamache

Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache

Alice de Courcy

Breaking the Gates — From Lead to Demand Generation with Alice de Courcy

Brendan Hufford

Becoming a Chatbot Fan — from SEO to Conversational Marketing with Brendan Hufford

Yaag Ganesh

Epic Content Experience — Customer-Centric Marketing with Yaag Ganesh

Emma Stratton

Positioning is Everything in Marketing — Sending the Right Message with Emma Stratton

Kalo Yankulov

Growing through Community Marketing — Organic Hacks with Kalo Yankulov

Featured Episodes

Laura Erdem

Turning Touchpoints Into Touchstones: Revenue Attribution in B2B

Max Haining

No Coding Skills, No Problem: Navigating AI Tech for Non-Techies with Max Haining

Zahra Jivá

The Lead Quality Advantage: Fueling Sales Team Efficiency with Zahra Jivá

Cris Villar

Meet the Voices of Landbot: Co-Founders Edition

The second season is now available

A podcast for innovative marketing makers seeking actionable and tactical knowledge from the experience of their peers.

Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage

with Amanda Natividad

Amanda Natividad