🛡️ META BUSINESS PARTNER · OFFICIAL BSP SINCE 2018

The WhatsApp chatbot that runs campaigns and automates support

Automate FAQs, launch marketing campaigns, and handle your team's inbox — all from one WhatsApp chatbot. No code required. Test on your own phone for free. Launch in a day.

Or start with our Sandbox plan and build your first WhatsApp chatbot today — no card required.

SOC2·GDPR·LGPD·⭐ 4.7/5 G2

800+ businesses run WhatsApp chatbots on Landbot — official Meta Business Partner since 2018

GENERALI Hotelbeds PC Components Mundimoto Prudential Immobiliare Allianz

Why managing WhatsApp manually doesn't scale

WhatsApp inboxes don't scale

Repeat questions, missed leads, slow responses. Hiring more agents only buys you time — not a system.

Manual broadcasts get you flagged

Sending campaigns from a phone breaks WhatsApp's terms. The compliant path is API + opt-in templates — and you need a platform to manage it.

Marketing and support end up using different tools

One team builds in a chatbot tool. Another in a help desk. Sales uses a personal number. Customer experience fragments.

One WhatsApp chatbot. Campaigns, support, automation.

You build one WhatsApp chatbot on Landbot. It handles campaigns, support, lead qualification, and everything in between — without writing custom code.

No-code chatbot builder + AI Copilot

Drag-and-drop visual builder. AI Copilot writes flows, suggests responses, generates message templates. Launch your first chatbot in a day.

Test environment from day one

Build and test on your own phone before paying. Show stakeholders working flows in your first session.

Campaigns + opt-in tools built-in

WhatsApp Business API access, template approval workflow, broadcast management. Compliant by default — no risk of getting flagged.

Multi-agent inbox + smart handoff

Bot handles repeat questions automatically. Routes to the right human team for everything else. SLA tracking, conversation history, performance dashboards built in.

Native CRM + automation stack

Two-way sync with HubSpot and Salesforce. Trigger flows from Zapier, n8n, or your data warehouse — no engineering ticket required.

One platform. Two jobs.

FOR MARKETING

The WhatsApp chatbot that fills your funnel

  • Welcome + qualification flows — capture leads from website, ads, or QR codes
  • Drip campaigns — opt-in workflows, segmented messaging, re-engagement sequences
  • Broadcast templates — Meta-approved message templates sent to opt-in lists, compliant by design
  • Cart abandonment + post-purchase — WhatsApp converts where email gets ignored
  • HubSpot / Salesforce sync — every conversation logged in your CRM in real time
Gio Fumagalli
Gio FumagalliInternational Director of Marketing and Digital Strategy, Animal Equality

"Boosted lead engagement to 86%, resulting in reduced cost per lead and over 2% overall donor conversions."

See marketing flows in action
FOR CUSTOMER SERVICE

The WhatsApp chatbot that handles your inbox

  • FAQ automation — handle 80% of repeat questions instantly, 24/7
  • Multi-agent inbox — assign conversations, track SLAs, monitor team performance
  • Smart handoff to humans — bot detects when to route to the right team based on intent
  • Ticket sync — integrate with Zendesk, Intercom, Freshdesk
  • CSAT capture — automatic post-conversation feedback collection
Shubhanshu Soni
Shubhanshu SoniFounding Engineer, Plum

"We cut claim processing time by 60%. With WhatsApp, what took 4 to 5 days over email was done in 2. Speed became a key differentiator for us."

See support flows in action

Where Landbot fits in the market

WhatsApp chatbot tools split into three buckets. Landbot is the mid-market sweet spot — capable enough for serious operations, accessible enough to launch in a day.

CapabilityLandbotManyChat / Tidio / DIY tierSalesforce / Genesys / Sprinklr
Setup time1 day with free SandboxDays · code often required for advanced flowsMonths · pro-services required
AI Copilot for flow designBuilt-in— or basicAdd-on (€€€)
Marketing campaigns + opt-inBuilt-inLimitedAdd-on or separate product
Multi-agent inboxBuilt-inLimited or paid add-onEnterprise-grade
Native CRM integrationsHubSpot / SalesforceLimitedTheir ecosystem only
WhatsApp Business API accessDirect — Meta BSP since 2018Often partner-only or limitedDirect
Pricing€200/mo entry · transparent, no markupCheap, capped at scale5–6 figure annual deals
Build modelDIY or done-for-youDIY onlyPro-services / SI required

Comparison for orientation. Competitor capabilities and pricing change frequently — request a tailored evaluation.

You're in good company

Join 12,000+ businesses that use Landbot

G2 Best Meets Requirements · Mid-MarketG2 LeaderG2 Users Love UsG2 High Performer · Mid-MarketG2 Easiest To Use · Mid-Market

Transparent. No per-message markup.

Try free first. Sandbox plan (Free Trial) includes a WhatsApp test environment — build and test your chatbot on your own phone before paying anything. For production WhatsApp, you need WhatsApp Pro tier or higher. Note: Starter (€40/mo) and Pro (€100/mo) tiers don't include WhatsApp — those cover web and Messenger use cases only.

Sandbox

WhatsApp test environment · 100 chats/mo · 1 seat · build & test on your phone

Start for Free

Business — From €400/mo

Everything in WhatsApp Pro, plus: Custom WhatsApp volume · 1,000 AI chats · 5 user seats · Bot Management Services 3h/mo · Priority Support · Dedicated CSM · Documentation review (InfoSec, Legal)

Talk to Sales

From signup to live in a day

Day 1 · Hour 1

Sign up to Sandbox (free). Build your first flow with AI Copilot.

Day 1 · Hour 2

Test on your own phone. Iterate the flow until it feels right.

Day 1–2 · Upgrade

Upgrade to WhatsApp Pro. Connect your WhatsApp Business number.

Day 2–7 · Go live

Connect CRM, configure team routing, launch first campaign or support flow.

Median time from signup to first live conversation on Sandbox: same day*. Going live with a real WhatsApp Business number requires WhatsApp Pro tier and BSP setup (typically 3–5 business days additional). *Time depends on your build complexity, content readiness, CRM setup, and team availability. Same-day reflects the median across Landbot Sandbox users, not a guarantee.

Everything you need to know
about the WhatsApp chatbot

What's the difference between a WhatsApp chatbot and WhatsApp Business API?

Different layers. WhatsApp Business API is the channel access (the "pipes"). A WhatsApp chatbot is what you build on top of it (the flows, AI, automation, integrations). With Landbot you get both in one platform. For BSP-buyer specific questions, see our WhatsApp Business API page.

Can I send campaigns to anyone, or do they need to opt in?

Opt-in is required by WhatsApp's policies. We provide the opt-in tools, template approval workflow, and broadcast management to keep you compliant. Average template approval: 24–48 hours.

How does the AI Copilot work?

AI Copilot is built into the no-code builder. It generates conversation flows from your descriptions, suggests responses based on your knowledge base, and writes message templates. You stay in control — review, edit, and approve everything before going live.

Can I migrate from ManyChat, Tidio, or another chatbot tool?

Yes. We help you re-create flows in Landbot's builder (most teams do this in a day or two with AI Copilot) and then migrate the WhatsApp number with zero downtime if you've already connected it elsewhere. Typical migration: 1–5 business days depending on flow complexity.

Do I need a developer?

No. The visual builder + AI Copilot covers most use cases. For advanced flows (custom integrations, complex routing logic), Zapier, n8n, and our API extend without you writing code. Engineering involvement is optional, not required.

Can my support agents take over from the chatbot?

Yes. Multi-agent inbox is built in. Conversations route automatically based on intent or team rules. Your agents see full conversation context and can hand back to the chatbot when done.

How do WhatsApp templates get approved?

Meta reviews and approves marketing/utility/authentication templates within 24–48 hours typically. We handle the approval workflow inside Landbot — you submit, we track, you launch.

Is there a free trial?

Yes. Sandbox plan is Free Forever and includes a WhatsApp test environment so you can build and test on your own phone before paying anything.

Is the data secure and compliant?

GDPR + LGPD compliant. SOC2 Type II certified. EU data hosting available.

Ready to launch your WhatsApp chatbot?

Meta Business Partner — official BSP since 2018Test environment from day one — free, no card requiredAI Copilot + no-code chatbot builderMarketing AND customer service in one platformNative HubSpot / Salesforce syncGDPR + LGPD + SOC2 compliant