From David Arnoux's GTM Playbook

Your Ads Are Fine.
Your Landing Page Is Losing the Deal.

Most B2B teams optimize for clicks and form fills. But your landing page treats every visitor the same: VP with budget or student doing research. This playbook shows you how to fix that.

Build It Free

Plugs into your existing Google Ads — zero setup changes
First keyword intent report within 24 hours
No developer resources needed

CRM for mid-market b2b lead qualification software conversational marketing platform sales engagement platform HR compliance tool

Qualify every visitor in real time. Trusted by 12,000+ revenue teams.

What Google Ads shows

Impressions12,400

Clicks284

Avg. CPC$18.30

Conversions62

Total cost$5,197

Performing well

What actually happened

Visitors arrived284

Meetings booked18

Real buyers51

No-fit visitors233

Spent on no-fit$4,263

82% of clicks had no buying intent

The real problem

Static Pages Can't Qualify Demand.

Your landing page collects a name and hands the lead to sales. The issue isn't your targeting or budget — it's that your website can't tell a real buyer from a bad click.

Budget leak you can't see

Your campaigns report clean numbers: clicks, CPL, conversion rate. But none of it tells you which "conversions" will ever buy anything.

The wrong feedback loop

Smart Bidding learns from your signals. When the signal is broken, it doubles down on the wrong audience.

Sales time wasted on no-fit leads

Your reps can tell within 60 seconds. Your landing page still can't.

What you'll see

This Is What Your Ad Report Should Actually Show You.

Within 24 hours of going live, you'll see which keywords bring visitors who are actually evaluating your solution — and which ones bring traffic that will never convert.

Keyword	Sessions	Intent fit %	Meetings	Signups	Action
financial services software	28	82.1%	8	5	Continue
CRM for mid-market	21	76.2%	5	3	Continue
project management SaaS	34	73.5%	7	4	Continue
sales engagement platform	24	62.5%	4	2	Continue
HR compliance tool	22	40.9%	3	2	Monitor
expense management app	16	25.0%	1	0	Tighten Match
team collaboration software	12	16.7%	0	0	Remove

Very fit Could fit No fit No conversion

Data from an initial pilot campaign targeting conversational marketing keywords. Results will vary by industry and keyword set.

Compatible with Google Ads offline conversions Enhanced conversions for leads ready Works with HubSpot & Salesforce

The agentic website

Replace the Static Form. Build a Page That Qualifies.

An agentic website doesn't just capture leads, it understands them. In real time. Before you've spent a cent on follow-up.

Step 1 — Qualify in real time

A 60-second AI conversation captures what the visitor actually needs.

Their role, team size, use case, and timeline. Structured data, not a blank form field.

yoursite.com/paid-lp?utm_term=financial+services+software

Landbot AI

Interested in financial services software? What are you looking to fix?

Compliance reporting for 500+ advisors

Great fit. Want a 15-min walkthrough?

Step 2 — Classify intent into buckets

Not every visitor is equal. The agent labels each one automatically.

High fit, low fit, not now, wrong segment. Every lead that reaches your CRM is already labeled.

Step 3 — Route to the right next step

Every visitor gets a personalized path instead of a generic thank-you page.

High-intent visitor? Book a meeting directly. Low-fit? Send to content. Wrong segment? Politely off-ramp.

High-intent visitor routed to a meeting booking

Offline Conversion Upload

GCLID	Conversion action	Value
EAIaI…	Qualified Meeting	$500
CjwKC…	Signed Deal	$15,000

Smart Bidding now knows which clicks drove real revenue

Enhanced Conversions for Leads

Step 4 — Feed intent back to your ad platforms

Your algorithm learns what a real buyer looks like.

Qualification outcomes — meeting booked, high-intent, no-fit — flow back to Google Ads and LinkedIn as offline conversion signals.

Why teams build this on Landbot

Developer-Level Power. No Developer Required.

Your brand, your flow

Full UI customization. The experience looks and feels like your website, not a chatbot widget bolted on the side.

Built in hours, not sprints

The AI Copilot guides you through setup. Most teams have a first version live the same day.

Connects to everything you already use

Native two-way connectors to HubSpot, Salesforce, Google Ads, and more. No fragile webhooks. No duct tape.

Your Ads Are Fine.
Your Landing Page Is Losing the Deal.

David Showed You the System. Here's How to Build It.

Static Pages Can't Qualify Demand.

Budget leak you can't see

The wrong feedback loop

Sales time wasted on no-fit leads

This Is What Your Ad Report Should Actually Show You.

Replace the Static Form. Build a Page That Qualifies.

A 60-second AI conversation captures what the visitor actually needs.

Not every visitor is equal. The agent labels each one automatically.

Every visitor gets a personalized path instead of a generic thank-you page.

Your algorithm learns what a real buyer looks like.

Developer-Level Power. No Developer Required.

Your brand, your flow

Built in hours, not sprints

Connects to everything you already use

The Playbook Is Ready.
Your Page Should Be Too.

Your Ads Are Fine. Your Landing Page Is Losing the Deal.

David Showed You the System. Here's How to Build It.

Static Pages Can't Qualify Demand.

Budget leak you can't see

The wrong feedback loop

Sales time wasted on no-fit leads

This Is What Your Ad Report Should Actually Show You.

Replace the Static Form. Build a Page That Qualifies.

A 60-second AI conversation captures what the visitor actually needs.

Not every visitor is equal. The agent labels each one automatically.

Every visitor gets a personalized path instead of a generic thank-you page.

Your algorithm learns what a real buyer looks like.

Developer-Level Power. No Developer Required.

Your brand, your flow

Built in hours, not sprints

Connects to everything you already use

Conversion teams that made the switch.

The Playbook Is Ready.Your Page Should Be Too.

Your Ads Are Fine.
Your Landing Page Is Losing the Deal.

The Playbook Is Ready.
Your Page Should Be Too.