With the whole world at home, webinars have taken the lead in digital marketing. However, most webinar marketing efforts fall short, unable to stand their ground in a suddenly crowded webinar space. Landbot’s CEO Jiaqi Pan teaches a strategy that boosts your webinar marketing performance before and long after your live stream is over.
Webinars and other types of interactive educational content have always been important to brands and businesses operating online. With the world on lockdown, in the past weeks, webinars have seen a significant spike in popularity across all sectors. Both businesses and their prospects/customers are interested in interacting ways closest to the “real thing”.
If you are here, you too are considering going down and that road… And you should! Studies have repeatedly shown that webinars are incredibly powerful when it comes to earning customer trust and humanizing your brand!
However, with every business and brand rolling out webinars as if there was no tomorrow, many great webinars and live events with industry experts get lost in the noise.
The Webinar on Webinars
Our CEO created the ultimate webinar marketing framework from lead generation to capitalize on the value in content marketing, email marketing, and social media. In his webinar on webinars, he shows how to easily (and quickly) build and leverage chatbots in:
- Promoting the webinar
- Acquiring attendees & enabling 1-click registration
- Engaging the webinar attendees before and during the webinar
- Gain referrals
- Share content post-webinar
- Convert leads
If you haven’t seen the webinar yet, now is time to check it out:
Though the webinar is just the first course of Landbot’s webinar marketing menu!
Landbot team put together the Ultimate Webinar Marketing Playbook to arm you with knowledge and strategy and published webinar acquisition, engagement, conversion and referral templates to equip you with tools that put that knowledge to action…
Check it our for yourself!
The Ultimate Webinar Marketing Playbook
While the webinar itself shows you how to build acquisition, engagement, and conversion bots, the playbook focuses on building and implementing the overall webinar strategy, content, and tracking system from scratch. So, if you are eager to become a thought leader in your field but unsure what type of webinar to prepare or how to get the right kind of people to register for your webinar… you have come to the right place! The Ultimate Webinar Marketing Playbook is not just about hosting a webinar but about all that should come before and after to ensure maximum conversion and quality CX!