advantages-of-instant-messaging-marketing
The Advantages of Instant Messaging Apps Marketing in 2020

Messaging apps have changed the way we communicate with each other. Oh, how MUCH we love the convenient, natural nature of it! So much so that we opened our minds and messaging channels to conversations with businesses and so, the advantages of instant messaging apps marketing will be hard to ignore in 2020. Facebook Messenger,

whatsapp-ecommerce-chatbot-casos_uso
WhatsApp API for eCommerce: 19 Use Cases

Chatbots have been successfully conquering the vast and diverse kingdom of eCommerce for a few years now. More and more, customers grow accustomed to the concept. In fact, in 2018, 60% claim to have used a bot to talk to a business in the past 12 months! However, today, the conversation is shifting from chatbots

design-whatsapp-bot-dialogue-tutorial
5 Rules of Designing a Perfect WhatsApp Bot Dialog Flow: Tutorial 

More and more companies are applying for WhatsApp Business API using the early access beta program. Those approved are eager to start servicing their clients using WhatsApp notifications and chatbots assistants. While we, at Landbot, often talk about the complexities and challenges of creating a natural dialog flow, when it comes to building a WhatsApp

WhatsApp Real Estate Chatbot Use Cases for Better Conversion and Lower Costs

Real estate is one of the most critical components of the global economy valued at $228 trillion at the end of 2016. Today that value is likely to be higher as the global real estate investment market saw an increase from $7.4 trillion in 2016 to $8.9 trillion in 2018. While this industry in not

impacto-publicidad-en-whatsapp
Can WhatsApp Advertising Alienate Your Customers?

Since the release of WhatsApp Business API in 2018 and the following announcement of WhatsApp adverts for 2020, the marketing world has been buzzing with excitement. Companies have been pining to get an official green light to tap into the power of WhatsApp advertising for years.  However, while some companies are already servicing their clients

anuncios-click-to-whatsapp
Click-to-WhatsApp Ads Workaround for Your Next Campaign

With the roll-out of WhatsApp Business App and API, the popular messaging app has finally dipped its toes in the marketing game. Facebook’s click-to-WhatsApp ads were supposed to be part of the app’s transition to the world of business. However, since the feature’s announcement in December of 2017, its use is still limited and

whatsapp-opt-in
The Ultimate Guide to WhatsApp Opt-In Strategies

Indeed, WhatsApp opened its door to businesses! Despite that, the user experience is still at the core of the company's interest. And so, even if you applied for WhatsApp Business API, had your WhatsApp message templates approved and created your WhatsApp bot, it’s not over. Before you can start notifying and chatting, you need to

how-to-create-whatsapp-bot
How to Create WhatsApp Bot & Test It in Real Time!

So... You are wondering how to create WhatsApp bot. The good news is, you are in the right place! Still, I feel like I should give you a heads up. The guide you will find here is significantly different from anything else you come across when you google “how to create WhatsApp bot.” We won’t:

como crear plantillas mensajes whatsapp
How to Create Message Templates for WhatsApp API: All You Need to Know

If you successfully applied for WhatsApp API and activated your phone number(s), this is the article to read! Learning how to create WhatsApp message templates is the next big task on your list. However, before we dive into the process that is simple but strangely complicated at the same time, let’s have closer look at

apply-for-whatsapp-business-api-client
How to Apply for WhatsApp Business API: Everything You Need to Know

Over the past few years, messaging apps marketing has been gaining more and more attention across industries. Apps such as WeChat and Facebook Messenger have been welcoming and enabling companies to use them as communication channels from the start. In 2018, WhatsApp finally joined the race with brands worldwide jumping at the chance to apply

estadísticas-whatsapp-2020
Reliable WhatsApp Statistics Compilation for Business 2020

Since the release of WhatsApp Business App and later WhatsApp Business API, the messenger app that kept to itself turned into one of the top marketing channels on the rise. Since marketers don’t throw effort and money around based on hunches, accurate WhatsApp statistics became highly sought after. Everyone wanted to know whether WhatsApp truly

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How to Use WhatsApp Bots to Boost Lead Gen and Sales

Create a verified fully integrated WhatsApp bot for your business with Landbot.