design-whatsapp-bot-dialogue-tutorial
5 Rules of Designing a Perfect WhatsApp Bot Dialog Flow: Tutorial 

More and more companies are applying for WhatsApp Business API using the early access beta program. Those approved are eager to start servicing their clients using WhatsApp notifications and chatbots assistants. While we, at Landbot, often talk about the complexities

WhatsApp Real Estate Chatbot Use Cases for Better Conversion and Lower Costs

Real estate is one of the most critical components of the global economy valued at $228 trillion at the end of 2016. Today that value is likely to be higher as the global real estate investment market saw an increase

impact-of-WhatsApp-advertising
Can WhatsApp Advertising Alienate Your Customers?

Since the release of WhatsApp Business API in 2018 and the following announcement of WhatsApp adverts for 2020, the marketing world has been buzzing with excitement. Companies have been pining to get an official green light to tap into the

click-to-whatsapp-ads
Click-to-WhatsApp Ads Workaround for Your Next Campaign

With the roll-out of WhatsApp Business App and API, the popular messaging app has finally dipped its toes in the marketing game. Facebook’s click-to-WhatsApp ads were supposed to be part of the app’s transition to the world of business.

whatsapp-opt-in
The Ultimate Guide to WhatsApp Opt-In Strategies

Indeed, WhatsApp opened its door to businesses! Despite that, the user experience is still at the core of the company's interest. And so, even if you applied for WhatsApp Business API, had your WhatsApp message templates approved and created your

how-to-create-whatsapp-bot
How to Create WhatsApp Bot & Test It in Real Time!

So... You are wondering how to create WhatsApp bot. The good news is, you are in the right place! Still, I feel like I should give you a heads up. The guide you will find here is significantly different from

how-to-create-whatsapp-message-template
How to Create Message Templates for WhatsApp API: All You Need to Know

If you successfully applied for WhatsApp API and activated your phone number(s), this is the article to read! Learning how to create WhatsApp message templates is the next big task on your list. However, before we dive into the process

apply-for-whatsapp-business-api-client
How to Apply for WhatsApp Business API: Everything You Need to Know

Over the past few years, messaging apps marketing has been gaining more and more attention across industries. Apps such as WeChat and Facebook Messenger have been welcoming and enabling companies to use them as communication channels from the start. In

advantages-of-instant-messaging-marketing
The Advantages of Instant Messaging Apps Marketing for Business

Messaging apps have changed the way we communicate with each other. Oh, how MUCH we love the convenient, natural nature of it! So much so that we opened our minds and messaging channels to conversations with businesses and so, the

Reliable WhatsApp Statistics Compilation for Business 2019

Since the release of WhatsApp Business App and later WhatsApp Business API, the messenger app that kept to itself turned into one of the top marketing channels on the rise. Since marketers don’t throw effort and money around based on

whatsapp-bots-for-lead-gen
How to Use WhatsApp Bots to Boost Lead Gen and Sales

Have you thought of WhatsApp lead generation through using the conversational power of chatbots? No? Well, you should. It’s a strategy worthy of attention, trust me. If you are reluctant to trust me, read this article and see for yourself!