advantages-of-instant-messaging-marketing
The Advantages of Instant Messaging Apps Marketing for Business

Messaging apps have changed the way we communicate with each other. Oh, how MUCH we love the convenient, natural nature of it! So much so that we opened our minds and messaging channels to conversations with businesses and so, the

what-is-conversational-experience
What is Conversational Experience (CUX)?

Conversational experience (CUX) has been catching the attention of marketers for some time now. The immense interest can be partly attributed to the growing pressure of the experience economy which has shown that, to the modern consumer, the experience is

b2b-prospect-generation-ideas
Ultimate B2B Lead Generation Ideas for Quality Digital Experiences

B2B sales strategies have evolved considerably over the years. The rise of startup-culture and digital evolution reshaped the demographic landscape of B2B and affected the “how, where and why” of purchasing. Experience has taken the center stage in the spectacle

How to Make a High-converting Landing Page using Chatbot Technology

If you are trying to wrap your mind around how to create a high converting landing page, you made the right click. Conversational landing pages have the best results and... they are our turf! Let’s get to it, shall we?

Manychat vs. Landbot: How Botoni More than Doubled Their Campaign Performance

Messenger Marketing is quite a popular word nowadays. Ordinary, rule-based Chatbots are being combined with Facebook ads and intended to generate new conversion paths. Since Botoni focused in generating leads for their customers, they’re always looking to find new ways to

Why Choose Native Chatbots Over Facebook Messenger?

Chatbots are becoming an increasingly popular option for brands looking for new ways to interact with their customers. But at this point, they’re still a relatively new concept to most. This means that many companies are in the early

Chatbots vs. Live Chat: Which is More Effective for Lead Generation?

Generating a steady flow of high-quality leads is a necessity for many businesses — but accomplishing this goal isn’t always easy. Potential customers and clients often need a lot of details before they’re willing to give you their personal information.

Why Chatbots are More Effective than Forms for Lead Generation

Generating leads is an essential but difficult task for almost every business website. It’s how your sales team maintains a steady flow of new prospects, and how you ultimately earn the sales and revenue you need for success. If your

How to Generate Leads with Chatbot Zapier Integration and Automation

Chatbots can help you collect tons of information from leads who engage with them. Information like emails, phone numbers, budgets they are willing to spend, and how they found your business. But, sifting through every single chat conversation and manually

How (and Why) to Add a Chatbot to Your WordPress Site

Chatbots and conversational marketing are the best ways to engage your website traffic, qualify it, and turn visitors into valuable leads for your business. Most websites are far too passive when it comes to capitalizing on existing website traffic. They