improve-employee-experience-with-chatbots
How Can Chatbots Improve Employee Experience?

In the rush of everyday dealings, it’s easy to forget that everyone in your business ecosystem is a customer: from investors to partners, buyers and their networks to anyone in the value chain from manufacturers to end consumers, including your

closing-the-customer-experience-gap-chatbots
Closing the Customer Experience Gap: Chatbot’s Guide

Since the term “Experience Economy” was coined by Pine and Gilmore in their 1998 HBR report, the theory has been growing not only in popularity but also in substance. For many brands, customer experience has become the central concern. However,

online-business-in-experience-economy
Experience Economy Trend & Online Business: Challenges & Secret Weapons

In the 90s, when clouds were nothing more than condensed water in the sky and “What’s up” only had one correct spelling, B. J. Pine II and J. H. Gilmore shared their theory about the rise of the experience economy