conditional-logic-bot
Conditional Logic Bot: 3 Ways to Hyper-Personalize CX

With the growing amount of content competing for consumer attention, many brands turned to hyper-personalization to keep their messages captivating and relevant to audiences. Before the “no-code” revolution, trying to hyper-personalize both the campaigns and content was exclusive to large

chatbots-brand-storytelling-marketing
5 Ways Chatbot Can Power-Up Your Brand Storytelling for Better CX

The economy has evolved from a product- to experience-oriented as consumers started to look beyond the “what” that companies offered at their “how” and “why.” Little by little, brand storytelling took over marketing center stage. But, we’ve come to face

b2b-prospect-generation-ideas
Ultimate B2B Lead Generation Ideas for Quality Digital Experiences

B2B sales strategies have evolved considerably over the years. The rise of startup-culture and digital evolution reshaped the demographic landscape of B2B and affected the “how, where and why” of purchasing. Experience has taken the center stage in the spectacle

online-business-in-experience-economy
Experience Economy Trend & Online Business: Challenges & Secret Weapons

In the 90s, when clouds were nothing more than condensed water in the sky and “What’s up” only had one correct spelling, B. J. Pine II and J. H. Gilmore shared their theory about the rise of the experience economy