online-business-in-experience-economy
Experience Economy Trend in 2020: Challenges & Secret Weapons

What is experience economy and how it affects online business? Learn about the traps and challenges and discover a secret weapon for creating the best customer experience.

build product recommendation chatbot for ecommerce
How to Build a Product Recommendation Chatbot for eCommerce

Chatbots, being inertly flexible, can be leveraged not just in customer service but also to make personalized product recommendations based on customer preferences, previous interactions or purchase histories. And so, this article will explore the possible advantages of using a product recommendation chatbot for your eCommerce as well as how to build one. Chatbots in

design-whatsapp-bot-dialogue-tutorial
5 Rules of Designing a Perfect WhatsApp Bot Dialog Flow: Tutorial 

More and more companies are applying for WhatsApp Business API using the early access beta program. Those approved are eager to start servicing their clients using WhatsApp notifications and chatbots assistants. While we, at Landbot, often talk about the complexities and challenges of creating a natural dialog flow, when it comes to building a WhatsApp

closing-the-customer-experience-gap-chatbots
Closing the Customer Experience Gap: Chatbot’s Guide

Since the term “Experience Economy” was coined by Pine and Gilmore in their 1998 HBR report, the theory has been growing not only in popularity but also in substance. For many brands, customer experience has become the central concern. However, the efforts to deliver what consumers wanted gave birth to a side product – the

conditional-logic-bot
Conditional Logic Bot: 3 Ways to Hyper-Personalize CX

With the growing amount of content competing for consumer attention, many brands turned to hyper-personalization to keep their messages captivating and relevant to audiences. Before the “no-code” revolution, trying to hyper-personalize both the campaigns and content was exclusive to large companies with the resources to gather big data and develop complex customer journeys. Those days

chatbots-brand-storytelling-marketing
5 Ways Chatbot Can Power-Up Your Brand Storytelling for Better CX

The economy has evolved from a product- to experience-oriented as consumers started to look beyond the “what” that companies offered at their “how” and “why.” Little by little, brand storytelling took over marketing center stage. But, we’ve come to face another problem. The oversaturation of content skyrocketed the price of human attention! And so, we

b2b-prospect-generation-ideas
Ultimate B2B Lead Generation Ideas for Quality Digital Experiences

Discover B2B online lead generation ideas that answer the demands of the experience economy.