conversational-interfaces-explained
Conversational Interface: The Ultimate Breakdown

Conversational interfaces have become the echoing buzzword of the marketing world. Technological advancements of the past decade have revived the “simple” concept of talking to our devices. More and more brands and businesses are swallowed by the hype in a

conversational-design
The Ultimate Guide to Conversational Design

Conversation has become the new “king” of online marketing. Customers no longer want to passively consume polished advertising claims. They want to take part, they crave to experience what your brand is about. Moreover, they want to feel an emotional

b2b-prospect-generation-ideas
Ultimate B2B Lead Generation Ideas for Quality Digital Experiences

B2B sales strategies have evolved considerably over the years. The rise of startup-culture and digital evolution reshaped the demographic landscape of B2B and affected the “how, where and why” of purchasing. Experience has taken the center stage in the spectacle

lead-scoring-system-improvements
Conversational UI for a More Accurate Lead Scoring System

Not all leads were created equal. That’s why you are in sore need of a lead scoring system. Some people might be just browsing around. Some can actively look for a solution to their problem. And some are on the

online-business-in-experience-economy
Experience Economy Trend & Online Business: Challenges & Secret Weapons

In the 90s, when clouds were nothing more than condensed water in the sky and “What’s up” only had one correct spelling, B. J. Pine II and J. H. Gilmore shared their theory about the rise of the experience economy

how-to-build-a-chatbot-conversation
Chatbot Conversation Checklist: Guide to a High-Converting Bot

So you have succumbed to the allure of conversational marketing. Good for you! There is hardly a more natural way to provide a personalized experience on the web 24/7. Though, before you dive into crafting your first conversational bot, let