Since the release of WhatsApp Business App and later WhatsApp Business API, the messenger app that kept to itself turned into one of the top marketing channels on the rise. Since marketers don’t throw effort and money around based on
WhatsApp marketing has been efficiently stealing thunder from social media and other online communication strategies for a few months now. It seems the hype is unlikely to wither any time soon. In fact, WhatsApp for Business is only in the
Conversational experience (CUX) has been catching the attention of marketers for some time now. The immense interest can be partly attributed to the growing pressure of the experience economy which has shown that, to the modern consumer, the experience is
Conversational interfaces have become the echoing buzzword of the marketing world. Technological advancements of the past decade have revived the “simple” concept of talking to our devices. More and more brands and businesses are swallowed by the hype in a
Have you thought of WhatsApp lead generation through using the conversational power of chatbots? No? Well, you should. It’s a strategy worthy of attention, trust me. If you are reluctant to trust me, read this article and see for yourself!
Why is it that some chatbots are bland and easily forgotten meanwhile others are enjoyable and in demand? You need to know the answer to this question if you want to build an engaging chatbot that falls into the latter
Conversation has become the new “king” of online marketing. Customers no longer want to passively consume polished advertising claims. They want to take part, they crave to experience what your brand is about. Moreover, they want to feel an emotional
B2B sales strategies have evolved considerably over the years. The rise of startup-culture and digital evolution reshaped the demographic landscape of B2B and affected the “how, where and why” of purchasing. Experience has taken the center stage in the spectacle
Not all leads were created equal. That’s why you are in sore need of a lead scoring system. Some people might be just browsing around. Some can actively look for a solution to their problem. And some are on the
In the 90s, when clouds were nothing more than condensed water in the sky and “What’s up” only had one correct spelling, B. J. Pine II and J. H. Gilmore shared their theory about the rise of the experience economy
It doesn’t need much emphasizing that reaching customer has never been simpler. However, you might have noticed that casting a wide virtual net and getting high traffic doesn’t always equal high and stable conversion. Today, to get your hands on
Are your attempts to collect customer feedback a bit of a sore spot? Well... chatbot surveys might just be the remedy you are looking for. There’s no need to emphasize that customer experiences and opinions of your company or product
If you are trying to wrap your mind around how to create a high converting landing page, you made the right click. Conversational landing pages have the best results and... they are our turf! Let’s get to it, shall we?
Fellow marketers, small business owners, entrepreneurs… Our professional lives are defined by the constant search for the ultimate lead gen strategy. Yet, this strategy remains nothing more than a legend. The new-age Sorcerer's Stone, if you will. That’s why, today,
So you have succumbed to the allure of conversational marketing. Good for you! There is hardly a more natural way to provide a personalized experience on the web 24/7. Though, before you dive into crafting your first conversational bot, let
Chatbots are becoming an increasingly popular option for brands looking for new ways to interact with their customers. But at this point, they’re still a relatively new concept to most. This means that many companies are in the early
Generating a steady flow of high-quality leads is a necessity for many businesses — but accomplishing this goal isn’t always easy. Potential customers and clients often need a lot of details before they’re willing to give you their personal information.
Generating leads is an essential but difficult task for almost every business website. It’s how your sales team maintains a steady flow of new prospects, and how you ultimately earn the sales and revenue you need for success. If your
Chatbots and conversational marketing are the best ways to engage your website traffic, qualify it, and turn visitors into valuable leads for your business. Most websites are far too passive when it comes to capitalizing on existing website traffic. They