Ultimate WhatsApp Statistics Compilation for Business (2018-2019)

Since the release of WhatsApp Business App and later WhatsApp Business API, the messenger app that kept to itself turned into one of the top marketing channels on the rise. Since marketers don’t throw effort and money around based on

chatbot-whatsapp-marketing
Whats Up with WhatsApp Marketing: API & Chatbots

WhatsApp marketing has been efficiently stealing thunder from social media and other online communication strategies for a few months now. It seems the hype is unlikely to wither any time soon. In fact, WhatsApp for Business is only in the

what-is-conversational-experience
What is Conversational Experience (CUX)?

Conversational experience (CUX) has been catching the attention of marketers for some time now. The immense interest can be partly attributed to the growing pressure of the experience economy which has shown that, to the modern consumer, the experience is

conversational-interfaces-explained
Conversational Interface: The Ultimate Breakdown

Conversational interfaces have become the echoing buzzword of the marketing world. Technological advancements of the past decade have revived the “simple” concept of talking to our devices. More and more brands and businesses are swallowed by the hype in a

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How to Use WhatsApp Bots to Boost Lead Gen and Sales

Have you thought of WhatsApp lead generation through using the conversational power of chatbots? No? Well, you should. It’s a strategy worthy of attention, trust me. If you are reluctant to trust me, read this article and see for yourself!

chatbot-examples
7 Successful Chatbot Examples and How to Replicate Them

Why is it that some chatbots are bland and easily forgotten meanwhile others are enjoyable and in demand? You need to know the answer to this question if you want to build an engaging chatbot that falls into the latter

conversational-design
The Ultimate Guide to Conversational Design

Conversation has become the new “king” of online marketing. Customers no longer want to passively consume polished advertising claims. They want to take part, they crave to experience what your brand is about. Moreover, they want to feel an emotional

b2b-prospect-generation-ideas
Ultimate B2B Lead Generation Ideas for Quality Digital Experiences

B2B sales strategies have evolved considerably over the years. The rise of startup-culture and digital evolution reshaped the demographic landscape of B2B and affected the “how, where and why” of purchasing. Experience has taken the center stage in the spectacle

lead-scoring-system-improvements
Conversational UI for a More Accurate Lead Scoring System

Not all leads were created equal. That’s why you are in sore need of a lead scoring system. Some people might be just browsing around. Some can actively look for a solution to their problem. And some are on the

online-business-in-experience-economy
Experience Economy Trend & Online Business: Challenges & Secret Weapons

In the 90s, when clouds were nothing more than condensed water in the sky and “What’s up” only had one correct spelling, B. J. Pine II and J. H. Gilmore shared their theory about the rise of the experience economy

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How to Qualify Leads in Experience Economy: The Art of Qualifying Customers

It doesn’t need much emphasizing that reaching customer has never been simpler. However, you might have noticed that casting a wide virtual net and getting high traffic doesn’t always equal high and stable conversion. Today, to get your hands on

collect-customer-feedback-with-chatbot-surveys
Reinvent the Way you Collect Customer Feedback with Chatbot Surveys

Are your attempts to collect customer feedback a bit of a sore spot? Well... chatbot surveys might just be the remedy you are looking for. There’s no need to emphasize that customer experiences and opinions of your company or product

How to Make a High-converting Landing Page using Chatbot Technology

If you are trying to wrap your mind around how to create a high converting landing page, you made the right click. Conversational landing pages have the best results and... they are our turf! Let’s get to it, shall we?

chatbot-lead-generation-strategy
Why Chatbot Lead Generation Strategies shouldn’t Stay under your Radar

Fellow marketers, small business owners, entrepreneurs… Our professional lives are defined by the constant search for the ultimate lead gen strategy. Yet, this strategy remains nothing more than a legend. The new-age Sorcerer's Stone, if you will. That’s why, today,

how-to-build-a-chatbot-conversation
Chatbot Conversation Checklist: Guide to a High-Converting Bot

So you have succumbed to the allure of conversational marketing. Good for you! There is hardly a more natural way to provide a personalized experience on the web 24/7. Though, before you dive into crafting your first conversational bot, let

Why Choose Native Chatbots Over Facebook Messenger?

Chatbots are becoming an increasingly popular option for brands looking for new ways to interact with their customers. But at this point, they’re still a relatively new concept to most. This means that many companies are in the early

Chatbots vs. Live Chat: Which is More Effective for Lead Generation?

Generating a steady flow of high-quality leads is a necessity for many businesses — but accomplishing this goal isn’t always easy. Potential customers and clients often need a lot of details before they’re willing to give you their personal information.

Why Chatbots are More Effective than Forms for Lead Generation

Generating leads is an essential but difficult task for almost every business website. It’s how your sales team maintains a steady flow of new prospects, and how you ultimately earn the sales and revenue you need for success. If your

How (and Why) to Add a Chatbot to Your WordPress Site

Chatbots and conversational marketing are the best ways to engage your website traffic, qualify it, and turn visitors into valuable leads for your business. Most websites are far too passive when it comes to capitalizing on existing website traffic. They